Litmus

OCTOBER 16, 2024

In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Understanding each stage lets you tailor marketing to boost customer engagement and loyalty. Lifecycle marketing asks, “How can we keep our product relevant?”

Health

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform

Marketing Insider Group

JULY 7, 2025

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Marketers today are under intense pressure to connect each dollar spent to real business results. But in 2025, smart marketers recognize that these numbers can be misleading.

Whitepaper

Buffer Marketing

JANUARY 22, 2025

"Your voice and your perspective matter," says creator and marketer Aarushi Singh. "There's Gina Sapién , a marketer who grew her LinkedIn following to over 10K in just six months in 2024, says this is one of the most important pieces of the puzzle. Your strategy will depend on this.”

Gen Z

Marketing Insider Group

JULY 28, 2025

You have a great social strategy, but keeping it running smoothly from platform to platform feels…less than ideal. But strategy doesn’t stop with publishing. Buffer even pulls in RSS feeds, so your blog posts get shared without manual effort. CMS or blog integrations auto-pull fresh posts.

CRM

Lynton Web

AUGUST 29, 2024

HubSpot's suite of multi-language tools offers a comprehensive solution for creating, managing, and optimizing content for diverse international markets. Whether you're a startup exploring new territories or a corporation refining your global strategy, these tools equip you to resonate with customers worldwide.

User-Generated

Marketing Insider Group

JULY 30, 2025

That’s why a smart PPC remarketing strategy is super important. Quick Takeaways A strong PPC remarketing strategy brings back visitors who already showed interest—without being annoying or repetitive. Setting Frequency Caps Wisely Nobody wants constant reminders. That recognition jump-starts trust and recall. Annoying, right?

Shoppers

Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. The strategies that worked five years ago may no longer be effective, while new opportunities have emerged that can deliver higher ROI and better engagement.

User-Generated

Hubspot Marketing

JANUARY 28, 2025

I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stuck with me because, ironically, thats when smart marketing spend becomes more critical than ever. Table of Contents What is marketing spend optimization?

Non-Profit

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. From social media ads to pay-per-click campaigns, these strategies build brand awareness while cultivating meaningful connections with potential customers.

Advertising

Marketing Insider Group

AUGUST 5, 2024

Over the past couple of years, bloggers, search optimizers, and marketers have tried to harness the power of generative AI for creating content and promoting themselves. And what should you do for your blog instead? And what should you do for your blog instead? Without quality posts, no SEO strategy is going to be effective.

User-Generated

Buffer Marketing

NOVEMBER 7, 2024

Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies. This process can provide you with valuable insights to identify opportunities and threats, and ultimately improve your own business strategies. Social media platforms Marketing 4.1.

Customer Acquisition

Duct Tape Marketing

JANUARY 10, 2025

Solving the Marketing Leadership Gap for Small Business (Marketing Leadership as a Service) written by John Jantsch read more at Duct Tape Marketing Small business marketing can feel like an endless checklist: create content , run Google Ads, post on social media, and optimize for SEO.

CMO

Jeff Bullas

JULY 18, 2025

I made a career pivot from teaching to sales and marketing in the tech industry. Source: DemandSage) Nvidia, the GPU engine of modern AI, crossed a $4 trillion market-capitalization milestone on 9 July 2025 —making it the most valuable semiconductor company in history. Marketing campaigns can be tested in minutes.

Transform

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Understanding Email Marketing Email marketing serves as a direct marketing channel.

Email Marketing

Hubspot Marketing

MAY 5, 2025

Your mentor can provide you with support and advice when you need it and, if you choose wisely, they'll learn how to deliver that support in a way that makes sense to you. If you're on the other side of the mentor-mentee relationship, read this blog post to learn how to be an amazing mentor.) Opportunities are attached to people.

Finance

Hubspot Marketing

SEPTEMBER 25, 2024

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. This process helps sales and marketing teams prioritize leads, respond to them appropriately, and increase the rate at which those leads become customers. That's where lead scoring comes in.

Logistics

Lynton Web

AUGUST 29, 2024

HubSpot's suite of multi-language tools offers a comprehensive solution for creating, managing, and optimizing content for diverse international markets. Whether you're a startup exploring new territories or a corporation refining your global strategy, these tools equip you to resonate with customers worldwide.

User-Generated

Lusha

DECEMBER 9, 2024

This guide will show you seven key sales strategies to improve your outbound approach and help your business grow. Outbound strategies let you control your sales pipeline and actively seek high-value prospects. The 6+ Key Sales Strategies Strategy 1: Precise Targeting with Ideal Customer Profiling 1.

Key Performance Indicator

SocialPilot

JULY 14, 2025

And here’s where most marketers hit a wall: the content is great, but it’s not reaching the right feeds. This blog breaks it down. Content strategy tells you what to post. Think of content strategy as the what and why of your social presence—while social media optimization is the how and where your content gets discovered.

Real Estate

Animalz blog

JULY 22, 2025

“What ended up building out was a 40-person organic marketing organization … starting with content as the place to move the needle.” That’s how Mallory Russell describes her journey at Square, where she grew a solo blog into an enterprise content engine. Mallory Russell turned Square’s single blog into a channel-agnostic engine.

SEO

Backlinko

DECEMBER 9, 2024

Technology improves at a breakneck pace (particularly with AI), and pretty much every market continues to become more competitive. Free Marketing Building reciprocal links is a free way to market your website. Further reading: Link Building Strategies: The Complete List 4. What Does Google Say About Reciprocal Links?

SEO

Hubspot Marketing

FEBRUARY 10, 2025

Thats why B2B influencer marketing is nothing to scoff at. Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025. Table of Contents What is B2B influencer marketing? This is generally one of best types of B2B influencer marketing for driving sales. What you do, say, etc.,

Influencer Marketing

Backlinko

JUNE 23, 2025

So, if your main domain is example.com , a subdomain for your blog would be blog.example.com. A subdirectory for your blog would be example.com/blog. com, we moved all of our blog content to a new learn.g2.com Separate analytics will help you understand market-specific performance and areas of improvement.

SEO

Hubspot Marketing

JUNE 18, 2025

That mentality crashes and burns in the world of growth marketing. You’re still aiming for those high marks, of course, but growth marketing experiments encourage you to try, fail, learn, and try again. The fear of failure kills more good ideas than poor strategy ever will. Table of Contents What is growth marketing?

User-Generated

Duct Tape Marketing

JUNE 12, 2025

The Future of Local SEO in the Age of AI with David Hunter written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Episode Summary In this episode of the Duct Tape Marketing Podcast , John Jantsch interviews David Hunter , CEO of Local Falcon and Epic Web Studios , to explore the rapidly evolving landscape of local SEO.

SEO

Animalz blog

AUGUST 5, 2025

“AI is a leveler for better or worse… it’s lifted new marketers up, but it’s pushed the bar even higher for the good ones.” Kirti Sharma runs marketing for Adobe Learning Manager and Captivate and brings twenty years of experience in B2B SaaS. She leads product, demand, and content marketing for a 250-person business unit at Adobe.

Thought Leadership

SocialPilot

MARCH 10, 2025

Memes have evolved from simple internet jokes to valuable marketing tools , shaping cultural conversations and driving engagement. Conventional marketing struggles to stand out as users long for authenticity and humor over sales ads. ” Aidan Brannigan Why Memes Work in Marketing?

Gen Z

Welcome Software

AUGUST 23, 2024

Enter this ‘A/B testing ideas’ blog. As a bonus, our marketing teams’ channel was bombarded with cat and dog photographs after a ‘who’s cuter’ fight broke out. For this, you need a personalization strategy. Re-engagement strategies: Develop targeted campaigns for inactive subscribers.

User-Generated

SocialPilot

DECEMBER 10, 2024

In this blog, we will drive you through the feedbacks about BrightLocal and its alternatives that can provide you better AI-based automated solutions. Whether you’re searching for a new review management platform or you’re an existing BrightLocal user considering an upgrade, this blog is here to assist you. 5 star (GetApp).

Management

Martech

APRIL 25, 2025

Some trends, like the increase in work-from-home flexibility and virtual meetings, let many marketers reclaim time by eliminating commutes, business travel and casual office chitchat. Email marketers should take note. That shift got me to rethink my email marketing strategy. That is a net positive for many of us.

Copywriting

Animalz blog

JUNE 24, 2025

Aditya Vempaty, VP of Marketing at MoEngage, puts it simply: “If you can’t tell me how you’re going to distribute it, you’re not doing it.” He also believes marketers who don’t spend time with customers are “lazy.” This episode is a wake-up call for content marketers who want their work to matter. This is lazy b t.” (10:25)

B2C

Hubspot Marketing

MAY 29, 2025

Hi, Im Alana, your friendly neighborhood blog editor. I spent most of my early marketing career in the public health field. Here are all of the strategies I use to communicate clearly and create value as a marketer. Why does this matter for marketers? The cardinal rule of marketing is this: Know your audience.

Health

SocialPilot

FEBRUARY 4, 2025

This blog will cover how to write effective review request emails, tips to increase response rates, and free templates to help you gather more reviews and strengthen your online reputation. They trust online reviews more than a businesss marketing material. Don’t worry; we have cracked the code to hit the right balance!

Real Estate

Avinash Kaushik

JULY 15, 2024

I have a sense for your challenges and Marketing objectives. The critical questioning approach I take below applies to Conversion Rate computations, to the terrible habit of “organic social data mining,” to being able to cut through “AI” solutions hype, and to the inflated impact of Marketing (the reason no one believes your CMO).

CMO

Avinash Kaushik

MAY 5, 2025

A Bank’s CMO has NPS on their dashboard – NPS is sourced from everything a company does AFTER Marketing’s done! I now spend most of my time practicing the art of strategy — how to have an outsized impact across the entire business (with an eye to moving Profits). Metrics run, fix, stop the Marketing tactics underway.

Key Performance Indicator

Hootsuite

OCTOBER 30, 2024

You’ll have to study your audience, develop custom strategies for each platform, analyze your results, and optimize nonstop. By the end, you should know how to build an effective social strategy that drives engagement, increases brand awareness, and boosts sales. Honestly, was it ever? )

Management