Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Branding 99

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 99

Martech

JUNE 21, 2023

We’re talking about your team, your most loyal supporters, donning the hat of brand ambassadors and spreading the good word about your company on their personal channels. Maybe you’re wondering, “Should I be mixing professional content into my colleagues’ personal social media worlds?

Marketing Strategy 135

Marketing Strategy Content Marketing Marketing Marketers 135

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Education 120

Education Health Management Branding 120

Hubspot Marketing

SEPTEMBER 29, 2023

Short-Form Video Short-form video is taking the social media world by storm, and higher education can (and should) join in. For example, the University of Kentucky engages with students on social media by publishing polls and questions via Instagram Stories. This is what makes student ambassadors so compelling.

Education 100

Education Market Trends Marketing Marketers 100

Sprout Social

APRIL 20, 2022

Social media networks are heavily investing in the creator economy. On the business side, the tools provided to you by these networks allow for easier partnership collaboration with brand creators. On the business side, the tools provided to you by these networks allow for easier partnership collaboration with brand creators.

Influencer Marketing 121

Influencer Marketing Promotion Branding Product 121

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States.

Influencer Marketing 124

Influencer Marketing Affiliate Marketing Marketing Marketers 124

Hubspot Marketing

MARCH 3, 2023

Marketers say that having an active online community is key to success in 2023 , and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. Increase brand and product awareness among your target audience. Let’s take a look.

Management 145

Management User-Generated Analytics Branding 145

Search Engine Land

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Education 111

Education Health Management Branding 111

Rock Content

AUGUST 14, 2023

Influencers are already part of the daily lives of those on the web, especially in social media. If you’ve ever pondered the importance of influencers for brands, this post is here to address your questions! That whole picture has gone through a complete makeover, all thanks to one major player: social media.

Influencer Marketing 88

Influencer Marketing Fashion Promotion Marketing 88

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

User-Generated 135

User-Generated eCommerce Shoppers Promotion 135

Many Chat

JUNE 3, 2022

Social media. For professional services that manage advertising campaigns on social platforms like Instagram, Facebook, and Twitter, you’re looking at $850 to $2,750 per month. Brand ambassadors. Brand ambassadors are responsible for taking your product or service and putting it in front of their audience.

Advertising 98

Advertising Advertisers SEO Entertainment 98

Sprout Social

NOVEMBER 15, 2023

I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. It’s safe to guess the supervisors and leadership also didn’t grow up with social media, and many of them are not avid users.

Management 116

Management User-Generated Education Communications 116

Rock Content

FEBRUARY 21, 2024

Welcome to the world of Employee-Generated Content (EGC), where the voice of your employees becomes the driving force behind building robust employer brands. Let’s solve this mystery and explore how this groundbreaking strategy can transform your employer brand. EGC turns your workforce into a battalion of brand ambassadors.

Transform 85

Transform User-Generated Branding Education 85

Hubspot Marketing

FEBRUARY 16, 2023

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. What is social media ROI?

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Why pay attention to the creator economy? Either way, know what you want to achieve before diving in.

Branding 132

Branding Logistics Influencer Marketing Affiliate Marketing 132

Marketing Insider Group

MARCH 11, 2024

Somewhere, you attracted their attention and somehow, you propelled them to interact with your brand. Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. Here are a few reasons why your brand may be missing out. You know that content drives engagement.

User-Generated 107

User-Generated Analytics SEO Branding 107

Buffer Marketing

MARCH 18, 2024

In 2013, I started as a social media specialist at a digital marketing agency. They also asked us to create an Instagram profile just to have a presence on another social media platform.  Neither the client nor the agency thought keeping track of brand mentions or using Instagram Direct was necessary.

Customer 106

Customer Communications Transform Social Media Marketing 106

Many Chat

APRIL 22, 2022

What better way to take advantage of this growing industry than to build brand partnerships with these companies? During our Instagram Summit, we got to sit down with an expert on the topic, Mario Moreno, founder of Moonrise Social Club. It really depends on the brand’s partnership guidelines and their company values.

Branding 97

Branding Promotion Price Influencer Marketing 97

Buffer Marketing

APRIL 4, 2024

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. But for B2B companies, the idea of getting playful on social media can be daunting. After all, there's a fine line between being relatable and compromising your brand's integrity.

Gen Z 88

Gen Z User-Generated Entertainment Millennials 88

Hubspot Marketing

JANUARY 12, 2023

Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. While many content creators have made a successful pivot into entrepreneurship, creator Tabitha Brown has taken things to a whole new level effectively building a lifestyle empire from social media videos.

Food 117

Food Branding Product Marketing 117

Digital Marketer

FEBRUARY 6, 2024

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. They are more than just a means to distribute free products; they are a conduit for creating a lasting impression, fostering community engagement, and enhancing your brand’s image.

Branding 98

Branding User-Generated Key Performance Indicator Promotion 98

Martech

FEBRUARY 9, 2024

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. They’re the secluded alleyways and hidden speakeasies of the web, offering a respite from the noise of mainstream social experiences.

Transform 111

Transform User-Generated Analytics Branding 111

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. It piques interest.

Key Performance Indicator 90

Key Performance Indicator PR Social Media Marketing Management 90

Hootsuite

SEPTEMBER 28, 2020

Social has earned a well-established seat at the marketing table. However, executives often underestimate social’s broader value to business. As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power.

Transform 144

Transform Health Marketing Marketers 144

Hootsuite

JANUARY 13, 2022

Chances are you’ll snap a pic and post it on your social profiles. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Brand loyalists. Employee-generated content (EGC) shows the value and story behind your brand. Not clued in just yet?

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Branding 134

Branding Customer Customer Acquisition Shoppers 134

Hubspot Marketing

JUNE 7, 2021

As a business owner, you also want that level of support for your brand. That's where a brand champion comes in as someone who promotes your business and helps grow your loyalty base. Let's dive into why you need a brand champion, how to get one, and how to incorporate it into your marketing strategy.

Branding 130

Branding Promotion User-Generated Advertising 130

Sprout Social

JULY 8, 2021

Because acting as an affiliate on behalf of brands represents a low-hanging opportunity to drive additional revenue from content you’re already creating. The affiliate promotes the seller via content such as social media posts, blog posts or marketing emails directed to their customers.

Affiliate Marketing 132

Affiliate Marketing Promotion Marketing Marketers 132

Duct Tape Marketing

APRIL 8, 2023

BeAmbassador – A platform that allows you to strengthen your strategies of employing brand, social selling, and employee branding with the promotion of employees through a network of brand ambassadors. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting.

Promotion 71

Promotion Place Management Branding 71

Sprout Social

MAY 1, 2018

From social team structures, to personal branding to managing social on the go, we’ve got you covered when it comes to thoughtful conversations that touch social media marketing. May will have plenty of social media expert guests to bring their insights and expertise. Launching your own brand?

Social Media Marketing 110

Social Media Marketing Management Branding Marketing 110

Search Engine Land

JANUARY 19, 2024

Understanding cultural sensitivity Cultural sensitivity in SEO means recognizing and respecting the unique cultural, social and linguistic elements that define a local audience. Beyond SEO, it includes UX and UI for a comprehensive search experience. For example, colors, symbols and numbers can have varying connotations across cultures.

SEO 120

SEO User-Generated Law Global Marketing 120

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level.

Marketing 130

Marketing Marketers Market Trends Manufacturing 130

Hubspot Marketing

DECEMBER 20, 2022

Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. According to Shopify, micro-influencers with 5,000 to 30,000 followers charge between $73 and $318 per social media post. percent of influencers.

Influencer Marketing 116

Influencer Marketing Retail Fashion Global Marketing 116

Hubspot Marketing

JUNE 3, 2022

Burger King’s mishap highlights the importance of having social media etiquette standards for your company and employees. Burger King’s mishap highlights the importance of having social media etiquette standards for your company and employees. Social media is now part of everyday life with over 4.4

Law 127

Law Branding Place Customer 127

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. And employees want to post about their companies.

User-Generated 92

User-Generated Thought Leadership Millennials Branding 92

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? But with organic social media (and the elusive algorithms that power it), you can’t target a specific audience. Community is a vague word though. What does it all mean? Scientists?

Product 85

Product Food Health Management 85

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Gen Z 109

Gen Z User-Generated Branding Education 109