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3 elements of a customer technology strategy

Martech

Company technology Customer technology Purpose: Digital Transformation 1.0 Purpose: Digital Transformation 2.0 Non-customer-facing departments rely on company technology, which helped streamline operations during the first wave of digital transformation. If your brand were a real human, it would be time to consult a shrink.

Customer 113
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3 must-have new AI features for your DAM

Martech

Its improved capabilities can help you jumpstart digital transformation throughout your enterprise. So, if the primary input is that this asset is for X Brand , I might set fields for brand location, brand campaign and brand manager to be filled in immediately after the input for X Brand.

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Fractional CMO Benefits: Transform Your Business Marketing Strategy

Duct Tape Marketing

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why.

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Agile SEO: A playbook for online brand management

Search Engine Land

Finding the balance between structure and flexibility is vital to maximizing your SEO and online branding efforts in today’s fast-moving digital world. This makes it crucial for brands to stay agile and adaptable. Dig deeper: How the Google-Reddit partnership impacts brand management

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The 10 biggest marketing challenges have nothing to do with AI

Businesses Grow

Many brands live in a reaction culture. If the need for speed hasn’t transformed your marketing department, it will soon. It is certainly a weird world where our hard-earned brand marketing can be tarnished in a single post. There’s no time for planning or measurement. ” That’s a profound statement.

Transform 103
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8 best brand monitoring software to grow your brand in 2025

Sprout Social

How to set up and maximize brand monitoring in Sprout Social Setting up brand monitoring software includes thinking through your brand management goals and identifying what you want to learn about your brand, products, marketing initiatives and competitors.

Branding 103
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The opportunities for AI in digital asset management

Martech

Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. AI will increasingly play a critical role in how we manage, modify and optimize digital assets.