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3 elements of a customer technology strategy

Martech

Company technology Customer technology Purpose: Digital Transformation 1.0 Purpose: Digital Transformation 2.0 Non-customer-facing departments rely on company technology, which helped streamline operations during the first wave of digital transformation. If your brand were a real human, it would be time to consult a shrink.

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The 3 points needed for “golden triangle” of market research

SmartBrief - Marketing

Editor’s note: The below is an excerpt from the authors’ book, “ The Consumer Insights Revolution: Transforming market research for competitive advantage ,” published by Rethink Press (September 16, 2024). Process A process is a set of repeatable steps leading to a desired goal.

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3 must-have new AI features for your DAM

Martech

Its improved capabilities can help you jumpstart digital transformation throughout your enterprise. So, if the primary input is that this asset is for X Brand , I might set fields for brand location, brand campaign and brand manager to be filled in immediately after the input for X Brand.

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Why high-consideration industries need AI optimization

Martech

In the vast and complicated content ecosystems of high-consideration industries, brands need to achieve clarity and empower discovery to navigate the pitfalls of AI. Brands need a strategy to take back control. This allows you to influence AI tools, achieving brand visibility and growth through the AI-driven transformation.

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SMG Marketing Makeover 2025 – What’s Working, What’s Not, and What’s Next

Sachs Marketing Group

The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. This guide examines what is currently working in digital marketing, identifies tactics that are falling short, and outlines where savvy brands are investing next.

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15 Audience Segmentation Tools You Need to Stop Guessing & Start Engaging

Customers.ai

Large ecommerce brands managing complex data and multiple customer touchpoints. The segmentation capabilities have completely transformed our lead targeting,” notes a user. Adobe’s advanced AI-driven segmentation provides predictive insights, enabling you to anticipate customer needs before they happen. Who is it perfect for?

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Lingering Questions: What Marketing Masters Want to Ask Each Other

Hubspot Marketing

Anna Sokratov, Brand manager for Jeppsons Malrt: A 31-gallon galvanized steel trash can with a lid. My recommendation is Humanizing B2B: The new truth in marketing that will transform your brand and your sales by Paul Cash and James Trezona. (Plus, a bonus rip in the spacetime continuum.)

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