Hubspot Marketing

FEBRUARY 25, 2025

The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z. Right behind them is Gen Z. Creating content that reflects your brands values (e.g., social responsibility) User-generated content.

Transform 85

Transform Marketing Marketers Gen Z 85

CMO Network

MAY 8, 2023

When it comes to tourism, Gen Zers have more than their share of stories to share – look at the TikTok feed of the average teenager or young adult.

Gen Z 91

Gen Z Branding CMO 91

Businesses Grow

APRIL 1, 2024

So if you’re a brand … how do you reach her? Research shows that 37% of consumers trust influencers over brands, with Gen Z and Millennials being twice as likely to do this compared with their Boomer counterparts. Consequently, presence in recommendations, brand mentions, press releases, etc.,

Gen Z 127

Gen Z Marketing Marketers User-Generated 127

Martech

DECEMBER 29, 2023

The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If Brands need to be everywhere. Using AI for optimal tone and brand consistency Ecommerce brands can only approximate the human warmth experienced by a successful in-store purchase.

Retail 123

Retail eCommerce Gen Z Shoppers 123

Sprout Social

AUGUST 30, 2022

Gen Z, in particular, is opting to spend time in smaller, private online communities. Brands on Discord should focus on two things. It’s this deeper sense of community that has brands such StockX, Skittles and Chipotle flocking to the platform. Are there avid fans of your brand? This distinction is critical.

Gen Z 98

Gen Z Branding CMO Place 98

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past. What Is Brand Storytelling?

Gen Z 145

Gen Z Content Marketing Marketing Marketers 145

Marketing Insider Group

OCTOBER 13, 2020

And I challenge you to find a single CMO or marketing manager who doesn’t recognize the dire need for culture change and engagement. CMOs get it. It’s bringing the best out of each employee, which in turn, brings the best out of the brand. Said a CMO I presented to recently. More authentic brand identity.

Gen Z 145

Gen Z Millennials CMO Marketing 145

CMO Network

AUGUST 8, 2022

In the next decade, Millennials and Gen-Z will gain trillions of dollars from previous generations. Brands need to prepare for the great wealth transfer.

Gen Z 82

Gen Z Millennials Branding CMO 82

CMO Network

JULY 20, 2022

Jeff Fromm: How can brands best reach Gen Z?

Gen Z 104

Gen Z Marketing Marketers Branding 104

Martech

JUNE 25, 2024

You know, we had seen historically over the last couple of years continued excitement and doubling down on Pride activations from brands. And then you come into this year with brands realizing that some of their own tried and true consumers are vocalizing backlash around seeing brands that they love go aggressively into very visible support.

Gen Z 106

Gen Z Finance CMO Advertising 106

Sprout Social

SEPTEMBER 21, 2020

And while focus remains a critical fundamental in photography, Flory and Lutze have learned it’s also integral to the success of a brand. Goals: VSCO CMO, Tesa Aragones , believes in the value of connections over conversions. VSCO (then VSCO Cam) was unique in that the app didn’t include number of followers or allow comments on posts.

Gen Z 143

Gen Z CMO Education Branding 143

Martech

AUGUST 16, 2021

(Okay, that’s a generalization — I’ve met CMOs from an ops background who are clearly very much marketers too. “CTV is definitely a priority for many marketers and is a focal point in the industry as more advertising dollars flow to that platform,” said Melinda McLaughlin, Extreme Reach’s CMO. But you know what we mean.).

Gen Z 110

Gen Z Millennials CMO Marketing 110

Hootsuite

DECEMBER 10, 2019

The CMO Survey. Brands strike a balance between public and private engagement. Brands strike a balance between public and private engagement. More than half of brand discovery online still happens in public social feeds. Likewise, the meditation app Headspace uses public social channels to raise awareness of its brand.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Adobe Experience Cloud Blog

MAY 11, 2016

The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. The talks kicked off with Gary Briggs, CMO of Facebook. Gen Z, which includes ages 18 and younger, currently represents 30% of global population and $200 billion in spending.

Gen Z 91

Gen Z Transform CMO Thought Leadership 91

Businesses Grow

MAY 1, 2023

BUT I didn’t really ever consider a brand story being a text between friends. Alex Ledesma provided an update on how brands are beginning to use Web3 and NFTs to unleash new customer value and premium programs that lead to loyalty and new revenue opportunities. GenZ is suffering from mental health pressures from multiple fronts.

Gen Z 130

Gen Z Marketing Marketers CMO 130

Marketing Insider Group

OCTOBER 25, 2021

However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. In addition, content that they share will enjoy eight times more engagement than content that you share on your official brand channels. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

CMO Network

MARCH 15, 2023

But virtual worlds represent a more immediate opportunity to learn how to connect with Generation-Y, Generation-Z, and Generation-Alpha. The business case for the metaverse is taking shape. These insights will help you adapt for the next web while improving CX today.

Gen Z 90

Gen Z Product Branding CMO 90

Econsultancy

FEBRUARY 18, 2022

The majority of consumers will put other attributes such as value or convenience before a brand’s impact on the community. Let’s look at some values-driven brands and their marketing. Aerie generates organic engagement with themes of self-empowerment on social. Brand Purpose Best Practice Guide.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Set Up

OCTOBER 23, 2023

Welcome to Set up Pulse for Brands and Agency marketers alike! Trending Topics Be Your Own CMO 80% of CMOs are focusing on their own personal brand. If individuals follow a certain CMO, as well as the company that CMO works for on social, they are twice as likely to purchase from that brand.

Gen Z 52

Gen Z CMO Branding Marketing 52

OnDemand CMO

OCTOBER 27, 2022

Now, these three are holy tools wielded to communicate a brand, advertise products, and often, give us ‘’something to do’’ while we’re idle. By that we mean that having social media alone does not equate to a communications, branding, or marketing strategy; instead, it is a tool to be used that can forward those efforts.

Gen Z 75

Gen Z Millennials CMO Communications 75

Sprout Social

NOVEMBER 21, 2019

But consider that the majority of consumers today feel that brands don’t understand them. Taking time out of your schedule to conduct research might seem like a drag but doing so is crucial for your brand health. Figure out how to position your brand. Up-and-coming brands. Fresh products. New marketing tools.

Market Research 111

Market Research Gen Z Price B2C 111

Content Marketing Institute

NOVEMBER 5, 2018

Successful purpose-driven content marketing must feel like an integral part of the brand, not a one-off. A successful strategy is built for the long haul and speaks to the goals and interests of the brand, its employees, and the customers (or prospects). Purpose-driven brands also resonate with their employees.

Gen Z 107

Gen Z CMO Marketing Strategy Content Marketing 107

Set Up

JANUARY 8, 2024

Welcome to Set up Pulse for Brands and Agency marketers alike! New + Noteworthy 2024 Will Kickstart CMO Turnover With the rise of AI, 2024 will set the stage for CMO turnover and require higher expectations and pressure on them. Either way, this absurdist humor resonated with more than just Gen Z viewers.

Gen Z 52

Gen Z CMO Law Communications 52

Litmus

SEPTEMBER 10, 2020

He’ll use cartoons to show how brands can connect and engage in moments that matter, focusing on the right data and mindset to take full advantage of email. Monday’s live sessions: 11am ET : Kickoff & Welcome with our very own CMO, Melissa Sargeant. Expanding Email’s Relevance for Gen Z (and Whatever Comes after Z?).

Gen Z 73

Gen Z Shipping CMO Email Marketing 73

Adobe Experience Cloud Blog

MAY 11, 2016

The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. The talks kicked off with Gary Briggs, CMO of Facebook. Gen Z, which includes ages 18 and younger, currently represents 30% of global population and $200 billion in spending.

Gen Z 56

Gen Z Transform CMO Thought Leadership 56

Sales Force: CMO

AUGUST 10, 2022

That’s especially important for millennial and Gen Z shoppers who value exclusive access to limited-edition products and experiences nearly two times more than Gen Xers and baby boomers. So, from priority sale access to complimentary gift wrap, ensure your members feel the data-for-rewards exchange is worth the effort.

Shoppers 98

Shoppers Gen Z Retail Millennials 98

Hubspot Marketing

MARCH 11, 2019

Their posts are on-brand, creative, and aesthetically pleasing. Increase Brand Awareness. In fact, social media has been proven to boost brand awareness by driving up engagement. In fact, social media has been proven to boost brand awareness by driving up engagement. Let's dive in. In 2018, there were over 3.2

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Startups Magazine) Over 90% of brands utilize social media for marketing. Zippia) 60% of TikTok’s audience comprises Gen Z users. of their advertising budget to branding.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Set Up

JULY 11, 2023

We recently spoke to Kelly Deen , the Chief Commercial Officer/CMO at kencko , and Jamie Eslinger , the SVP of Marketing + Integration at The Little Gym & Snapology , about the Health + Wellness Industry. Brands need to be prepared to pull back the curtain and answer direct questions, or be called out when they don’t or won’t.

Health 40

Health Gen Z Manufacturing Millennials 40

Duct Tape Marketing

MAY 30, 2017

” And they were oh yeah I’d love to learn more, one of the examples I gave last year was I was talking to a few CMO’s and they were talking about how there CFO drives them nuts, this is a dinner where they’re like my oh my god, my CFO drives me nuts and I’m like really? And what do you think about this topic?”

Communications 43

Communications Thought Leadership CMO Gen Z 43

Businesses Grow

DECEMBER 16, 2024

Many companies and brands must clean up their data and content significantly before AI integration into their marketing or content workflows is successful. Roxana Hurducas , Brand Strategy Advisor 2024 taught me an uncomfortable truth: Hate is the most efficient fuel in marketing, and the most powerful buying argument.

Gen Z 100

Gen Z Marketing Marketers B2C 100

Hubspot Marketing

MAY 5, 2025

Before pushing a tweet or story live, AI agents can simulate responses from various persona clusters, such as humor-driven Gen Z or skeptical middle-aged professionals, said Baragona. Baragona sees this synthetic proving ground as a vital component of protecting your brands reputation. But an AI agent?

Price 87

Price PR Gen Z User-Generated 87

Set Up

AUGUST 3, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with John Ross , the Vice President of Marketing at PosiGen to discuss his career journey, the benefits of continuous learning, and groundbreaking brands.

CMO 98

CMO Gen Z Entertainment Thought Leadership 98

Sprout Social

DECEMBER 19, 2024

In the wake of the COVID-19 pandemic, social reckonings and natural disasters, consumers demanded brands take action. In a flash, brands went from staying out of it to being at the center of social media activism. Consumers began to see brand activism as performative. Do consumers want companies to take a stand on social issues?

Gen Z 79

Gen Z Communications Millennials Promotion 79

Hootsuite

SEPTEMBER 3, 2020

However, we did manage to hit the mark on several of our top social trends predictions for 2020: Brand purpose and employee activism: why taking a stand has worked for some brands—but not others. Brand purpose and employee activism: why taking a stand has worked for some brands—but not others. Is brand purpose a buzzword?

CMO 145

CMO User-Generated Gen Z eCommerce 145

Duct Tape Marketing

NOVEMBER 10, 2022

In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. Questions I ask Laura Goldberg: [1:36] How has the role of the CMO evolved? [3:41]

Email Marketing 100

Email Marketing CMO Non-Profit Marketing 100

Search Engine Land

JULY 1, 2024

David Shapiro, CMO of Unabated, notes: “Search hasn’t been solely about Google for a few years now. This shift means that SEOs must adapt by focusing on creating content relevant to their brand and tailored to appear natively on these diverse platforms where people spend their time.” They’ve become more like search engines themselves.

SEO 106

SEO PR User-Generated Shoppers 106