Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 86

CMO Marketing Strategy Customer Journey Marketing 86

Set Up

DECEMBER 20, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. With this information, they launched a coupon app that sold name brand items and duplicates at a lower price, and it ended up being wildly successful. “We Never miss a CMO Spotlight! First Name.

CMO 64

CMO Thought Leadership Communications Price 64

Duct Tape Marketing

APRIL 24, 2023

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why.

Transform 64

Transform CMO Marketing Strategy Marketing 64

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. Similarly, low price has risen through ranks and is now the second-most highly ranked customer priority, up from number-five in September 2021. percent pre-pandemic.

CMO 130

CMO Finance Marketing Marketers 130

The CMO Survey

SEPTEMBER 13, 2022

The CMO Survey has been collecting and disseminating the opinions of marketing leaders since 2008. This priority holds as most important, but low price has now emerged as a secondary priority given inflationary pressures. Both B2B and B2C buyers will be seeking to balance quality and price, as they manage budgets buffeted by inflation.

CMO 130

CMO Analytics Marketing Marketers 130

Welcome Software

FEBRUARY 2, 2023

Alex Atzberger: Now that you’ve stepped into the CMO role, what are you looking forward to? How many brands can be a leader in almost every category–think Experimentation and CMS–that we play in? Alex Atzberger: Being a CMO talking to other CMOs and marketing leaders is an advantage.

CMO 40

CMO Retail User-Generated Price 40

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. This added context gives customers, as well as marketers, more confidence for higher-priced sales. The result is that brands will be able to produce more content confidently.

Customer 139

Customer Transform CMO Retail 139

CMO Network

AUGUST 31, 2022

Airstream likes to co-brand its trailers, and its latest such venture found a perfect partner: REI Co-op.

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Price Branding CMO 67

On24- CMO Confessions

JANUARY 14, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. Ecology Major to CMO.

CMO 52

CMO B2C Influencer Marketing Communications 52

The CMO Survey

JUNE 18, 2020

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Duct Tape Marketing

MAY 13, 2023

However, a new model is emerging that offers more strategic value: the fractional Chief Marketing Officer Plus (CMO+). In this blog post, we will explore the differences between traditional marketing agencies and fractional CMOs, the benefits of the fractional CMO model, and how to succeed in this role.

CMO 77

CMO Key Performance Indicator Traditional Marketing Brand Management 77

Martech

FEBRUARY 25, 2022

Marketers can still gain success for their brands on Amazon with the right strategies, even though it’s an increasingly competitive place for sellers. Brand building platform Heyday has partnered with many successful D2C brands, focusing their efforts centrally on Amazon to build customers and awareness.

Branding 89

Branding Logistics Retail CMO 89

The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Planned marketing hiring drops to the lowest point in CMO Survey history, going negative for the first time ever with average hiring predicted to be -3.5% in the next year. reporting gains and 28.4% reporting losses.

CMO 130

CMO Transform Customer Acquisition B2C 130

Duct Tape Marketing

OCTOBER 23, 2023

The Way Forward FAQs in Relation to Fractional Marketing Officer How much should you pay a fractional CMO? What is the difference between a CMO and a fractional CMO? A fractional Chief Marketing Officer (CMO) , as opposed to their full-time counterpart, has more flexibility in defining their workload.

CMO 72

CMO Transform Manufacturing Marketing 72

Businesses Grow

APRIL 15, 2024

In my Personal Branding Master Class , I show a slide depicting my personal income attributed to “being known.” ” It was signed by the CMO of a Fortune 100 company. I was simply awarded the work, and I named my price. To be known, you have to show up consistently. Consistency is more important than genius.

Transform 113

Transform Thought Leadership CMO Entertainment 113

On24- CMO Confessions

MAY 6, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features David Clarke who is the Executive Vice President, Chief Experience and Chief Marketing Officer of UnitedLex. Welcome to another CMO Confessions podcast! Table of Contents: BGT, PWC and CXO.

CMO 52

CMO Transform Retail New Technology 52

Martech

MAY 26, 2023

The 2023 Gartner Cost-of-Living and Price Sentiment survey revealed the following: A third of households reported financial hardship due to price increases with the most impact felt by low and low-to-middle income households. More than a third have increased spending on store brands and increased their use of coupons.

Transform 101

Transform Price CMO Marketing 101

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice. Hello, Webinerds!

CMO 52

CMO Tentpole B2C Retail 52

OnDemand CMO

MAY 11, 2023

Proper planning and understanding the overlaps and white spaces of both brands in the marketplace will help businesses successfully navigate the complex process of merging two brands into one. Allow your client to be themselves and price your offerings accordingly. You might not be wired the same way.

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CMO Price Communications Marketing Strategy 70

Set Up

JANUARY 19, 2024

Welcome to Set up Pulse for Brands and Agency marketers alike! In a report by Gartner , 2023 insights reveal that many CMOs priced disruption into their 2023 plans to account for volatility. New + Noteworthy CMO Roles Are Being Eliminated…Or Are They? Read about what’s being talked about this week!

CMO 52

CMO Finance Price Management 52

Duct Tape Marketing

JANUARY 8, 2024

Get a complete fractional CMO system that changes how you think about your agency’s growth. Like products on a shelf, these services have fixed scopes and price tags. Say hello to clear choices, fixed prices, and happy clients. Pricing structures mustn’t be a puzzle either; transparency wins races here too.

Product Marketing 64

Product Marketing Product Transform CMO 64

Sprout Social

FEBRUARY 4, 2020

And while this type of influencer marketing works for some businesses, types of products and brands, it doesn’t seem to make sense for others. However, that doesn’t mean that influencer strategies are totally off the table for B2B companies or other brands that might be looking for a more formal approach. Enter LinkedIn influencers.

Influencer Marketing 101

Influencer Marketing Branding User-Generated Marketing 101

Martech

MARCH 18, 2022

The CMO can be held accountable for the spend, but he must be able to speak to the CEO in terms they can understand. Promotion was just one part of the “Four Ps”— product, price, place and promotion”, a concept developed in the 1950s to describe marketing, Brenner explained. The CMO spends money at the CEO’s request.

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CMO Marketing Marketers Law 117

Marketing Insider Group

OCTOBER 14, 2019

The optimal brand experience differs from company to company. That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. According to research from Forrester , CMOs are spending more on tech than any other C-suite members.

Branding 67

Branding Copywriting CMO Health 67

Duct Tape Marketing

JANUARY 9, 2024

03:31): So just the textbook definition, what is a fraction CMO? 03:31): So just the textbook definition, what is a fraction CMO? The term fractional CMO is definitely on the rise, and I think a lot of it has to do with, I think people are tired of the tactic of the week of no real direction.

CMO 66

CMO Customer Journey Transform Traditional Marketing 66

Martech

OCTOBER 4, 2023

billion yearly Programmatic drawbacks “Programmatic is kind of the shotgun method, where you’re trying to reach a large enough audience to build brand awareness,” said Benediktsson. “It Dig deeper: Bid shading costing advertisers $6.6 It has a much lower level of clicks and also a low level of conversions per click.” Get MarTech!

CMO 104

CMO Advertising Advertisers Digital Marketing 104

Set Up

JANUARY 30, 2024

At Intermark Group, we acknowledge that the professional services industry has grown more competitive as AI, automation, data-centric business strategies, and cloud technologies make it more accessible for companies to provide service solutions at various price points. However, the most notable of all changes has been the use of data.

Transform 105

Transform Marketing Marketers PR 105

Econsultancy

NOVEMBER 23, 2021

“Over 50% of the gross market value for the top six ecommerce players in the world is on marketplaces,” Colin Lewis, CMO of OpenJaw Technologies and author of Econsultancy’s Third-Party Marketplaces Best Practice Guide , told attendees at Econsultancy Live this week. Compete and win against big brands.

eCommerce 54

eCommerce Branding Advertising Advertisers 54

Hubspot Marketing

JANUARY 7, 2024

Does promoting a single product excite you, or would you prefer to work on overall brand awareness? This focus gives brands an opportunity to connect with customers where they spend the most time online. Social media marketing also helps brands connect and engage with audiences in new and authentic ways.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Content Marketing Institute

DECEMBER 7, 2017

Yet examples abound of companies that behave in zombie-like ways, often paying the price in lost sales and damaged reputations. Businesses should concern themselves less with their brands & more with their identities. That distinction between a company’s constructed brand and its identity is exactly what Melissa digs into.

Branding 88

Branding CMO Communications Content Marketing 88

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Here are five ways to build a collaborative, trusting partnership.

CMO 91

CMO Communications Finance B2C 91

Buffer Marketing

OCTOBER 12, 2023

But she wouldn’t have it any other way and wishes she had made the leap to start her own brand a long time ago. I have done calls with the CMO of Liquid Death for business advice, taken classes with Sophia Amoruso through her business class school, and made so many entrepreneur friends.

PR 115

PR Finance Shipping Energy 115

Search Engine Land

JULY 11, 2023

Different brands, different marketing tactics Tim Soulo, CMO at Ahrefs, published a LinkedIn post a few months ago. Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero.

SEO 76

SEO Non-Profit Price Marketing 76

OnDemand CMO

JUNE 16, 2023

Natural health and beauty products that are effective; trust in brand The Home Depot The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products and the most competitive prices. What value are they bringing? Home improvement business How do they do it?

Food 81

Food CMO Price Health 81

Martech

DECEMBER 27, 2022

The ability to explore, discover and find the right fit can turn consumers into loyalists very quickly, so brands will be expected to keep AI for customized customer experience in brick-and-mortar to deliver a better discovery process,” said Richard Jones, CRO for performance marketing company Wunderkind.

Transform 92

Transform Retail Shoppers Price 92

Martech

SEPTEMBER 14, 2023

Even the most successful sales teams, with the best incentive plans, cannot fill the gap when marketing is constrained, let alone deliver the customer experience and convince the audience of brand value. Price and product are only two of many operational GTM levers. to 2.9%) than the previous year, according to a Duke CMO survey.

Transform 109

Transform CMO Customer Acquisition Finance 109

Rock Content

JANUARY 19, 2021

The development of digital experiences that please the consumer is one of the major concerns of any CMO. How are other brands using PX? With vast access to information and a wide range of possibilities, the consumer 4.0 , as defined by Philip Kotler, gives preference to brands that offer the best experiences.

Product 59

Product Branding Transform User-Generated 59