Buffer Marketing

AUGUST 21, 2024

Social media marketing is more complicated than ever. You need a proper strategy , content creation skills, copywriting formulas in your back pocket, and a knack for tying it all together.  Here are the top 12 courses to improve your social media marketing skills. There are five modules of content.

Social Media Marketing 115

Social Media Marketing Copywriting Price Marketing 115

Hubspot Marketing

JUNE 6, 2022

A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. If you fall in the 60% and want to improve your copywriting skills, we’re here to help. It feels purposeless — and that’s the exact opposite of what marketing is meant to accomplish.

Copywriting 137

Copywriting Inbound Marketing SEO Product 137

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. The principal way to accomplish this is SEO copywriting.

Copywriting 145

Copywriting SEO User-Generated Branding 145

Marketing Insider Group

AUGUST 9, 2021

A copywriting service can feel like a nice-to-have luxury. Anyone can write content, right? A copywriting service for B2B companies is one of the most worthwhile investments you can make for your business. In today’s digital world, B2B copywriting isn’t a luxury, it’s an essential. Quick Takeaways. Quick Learners.

Copywriting 144

Copywriting Finance Law B2C 144

Search Engine Land

SEPTEMBER 27, 2024

In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. While this division makes sense internally, it doesn’t align with how customers experience a brand online. While keyword themes are still important, the days of spammy SEO content are over.

Digital Marketing 105

Digital Marketing SEO PR Copywriting 105

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Marketing Insider Group

JANUARY 29, 2024

Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. Keyword Research and Idea Generation As marketers, we know the power of the right keywords.

Copywriting 121

Copywriting User-Generated SEO Market Trends 121

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Content Marketing 145

Content Marketing Copywriting Marketing Marketers 145

Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. Establish a strong brand foundation Your brand is the essence of your business, conveying your values, mission and unique value proposition. A strong brand foundation informs every aspect of your website, from design elements to content tone.

Transform 128

Transform SEO User-Generated Copywriting 128

Orbit Media Studios

JANUARY 8, 2025

Just dont get too clever or overly branded in your <h1> header and youll be fine. You need to make a case by showing evidence that your brand is a trusted option. In other words, how much of your page is unique to your brand? They separate your brand from the competition. The second part is hard. Twenty percent?

Copywriting 109

Copywriting Transform SEO Place 109

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 116

Thought Leadership Copywriting SEO Marketing 116

Marketing Insider Group

AUGUST 17, 2020

There’s a lot of confusion surrounding the cost of content marketing today. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit. What Are Your Content Goals?

Content Marketing 144

Content Marketing Whitepaper eBook Marketing 144

Digital Marketer

MAY 23, 2022

Internet marketing isn’t about plugging away at your laptop. It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. A sales funnel is the experience your audience has with your brand. As an example, innocent drinks (a UK-based brand) isn’t just selling smoothies.

Copywriting 91

Copywriting Transform Customer Journey Customer 91

Jeff Bullas

DECEMBER 27, 2022

Picking an industry also helps refine your SaaS content marketing and makes it more effective. Also, think about where your market is at in the buyer journey. At the top-of-the-funnel, you will want to publish more informational and brand awareness-type pieces. Image Source. Write for your customer, not your company.

SEO 317

SEO Copywriting Law Communications 317

Neil Patel

OCTOBER 7, 2020

Make no mistake; content marketing is complex. It requires subject expertise, in-depth knowledge about your target audiences, an excellent strategy to guide its execution, and of course, exceptional copywriting skills. Let’s start by exploring some ways a content marketing consultant can help grow your business.

Content Marketing 128

Content Marketing Inbound Marketing Marketing Marketers 128

Hubspot Marketing

NOVEMBER 5, 2024

Instead, it’s the first impression of what your brand offers. In B2B sales, though, the target audience is a wide range of people, from the CEO to the director of marketing to the content marketing manager. Messaging and Marketing How you market your products or services also varies slightly depending on your market.

B2C 126

B2C Millennials Customer Journey User-Generated 126

Hootsuite

OCTOBER 2, 2024

Keep in mind that you do not need to create content for every single social platform. Although, if you want to, tweaking content for various platforms is one task you can assign to AI.) Brands are focusing their social budget on the platforms where they see the best ROI, and you should too.

B2C 114

B2C CMO Copywriting Analytics 114

Martech

DECEMBER 6, 2024

However, they lack important context about your brand, customers, and industry that comes from experience. You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Instead, focus on public-facing content that showcases your brand voice and industry expertise. Website copy.

Transform 129

Transform Analytics User-Generated Education 129

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Search Engine Journal

AUGUST 26, 2021

Looking to hire an SEO writer for your brand? The difference between an SEO copywriter and content writer can affect your campaign's success. The post SEO Content Writing vs. SEO Copywriting: What’s the Difference? appeared first on Search Engine Journal.

Copywriting 98

Copywriting SEO Branding Content Marketing 98

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Transform 121

Transform Content Marketing Marketing Marketers 121

Rock Content

DECEMBER 11, 2020

You work a lot every day to achieve the best results with Content Marketing. You want to improve lead generation, drive more sales, increase brand awareness , increase lead quality. You can get some by following the best Content Marketing blogs on the internet. Content Marketing Institute.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand. In fact, 46.6%

Gen Z 101

Gen Z Copywriting Real Estate Marketing 101

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand. In fact, 46.6%

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

Martech

JANUARY 17, 2025

Without these three elements, your sales and marketing teams fail to establish trust and credibility, and they wont win the sale. Unfortunately, data shows that one of every two sales and marketing teams is striking out. Dig deeper: Are these email subject lines deceptive, clever copywriting or bad data at work? million daily.

Transform 127

Transform Manufacturing Copywriting Law 127

Martech

JUNE 17, 2025

Make the tone match <company’s brand voice>.” Collaborating with AI on copywriting Next, I moved to ChatGPT to tackle the copy. ChatGPT had a lot of context on this particular assignment, so it was well-suited for this copywriting. Use brand colors: #015b99, #6ec1e4, #e3c269, #d4d4d4.

Copywriting 72

Copywriting Thought Leadership Energy eBook 72

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Brainstorm unique post ideas to highlight our brands milestones and achievements.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. We interviewed Andrew Peluso, owner of Bananas Marketing Agency , for his expert advice on getting started with SEO. Choose a preset theme that aligns with your brand identity and is mobile-responsive.

SEO 118

SEO Law User-Generated Analytics 118

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Wordtune helps you spice up existing content in seconds flat. What are the risks and benefits?

Content Marketing 145

Content Marketing Thought Leadership User-Generated SEO 145

Hubspot Marketing

NOVEMBER 29, 2024

Through talking with Oakley, I learned that a product marketing manager, or a PMM for brevity, is a specialized marketer who takes ownership of a product’s positioning, messaging, and branding. To get an even better idea of their job duties, let’s take a look at this sample product marketing job description.

Product Marketing 105

Product Marketing Product Management Marketing 105

Unbounce

JANUARY 6, 2025

The marketing funnel is typically talked about in terms of top-of-funnel, middle-of-funnel, and bottom-of-funnel and includes multiple touchpoints along the way. Think email campaigns , social media interactions , sales conversations, content marketing, and more, guiding prospects over a longer period.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Martech

MAY 16, 2025

The AI wave hitting digital marketing is filled with slop AI-generated content that doesn’t engage people or search engines. That’s good news for copywriters and brands that understand good content is still king and still based on sound SEO principles “AI is a tool.

Real Estate 84

Real Estate Finance Copywriting Health 84

Marketing Insider Group

DECEMBER 5, 2022

Have you considered neuro copywriting? At Marketing Insider Group, we use neuro copywriting to achieve an average 138% increase in traffic for our clients. As content marketing experts, it’s our job to find out-of-the-box ways to help our clients accomplish their goals. Key Takeaways . Neuro-what?

Copywriting 143

Copywriting SEO Content Marketing Communications 143

Hubspot Marketing

JANUARY 22, 2025

As a content marketer, I cant help it theres that perfect word hiding somewhere. And, to help us do so, I chatted with Rachael Pilcher , B2B SaaS conversion copywriter at Mighty Fine Copy. Pro tip: Based on our experience with thousands of marketers, weve put together a guide on best practices for optimization.

Place 118

Place User-Generated eBook Marketing 118

Marketing Insider Group

OCTOBER 7, 2019

“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts? So how do you become a content hacker? Want to Growth Hack Your Content Marketing?

Content Marketing 110

Content Marketing Marketing Marketers Copywriting 110

Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. Content Marketing Tools.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Orbit Media Studios

APRIL 30, 2025

Those automations can be trained to promote your brand with little ads and calls to action AI responses arent copywritable, but automations (and any prompts) are intellectual property. You get notified if any agents are running hot (incurring high costs because its using tons of tokens) The line between marketing and sales disappears.

Transform 101

Transform User-Generated CMO Copywriting 101