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3 marketing use cases for generative AI that aren’t copywriting

Martech

But from my experience, copywriting isn’t the most effective use of generative AI. Here are three areas where generative AI can truly add value — if your marketing team wants to make the most of AI, start here, not with copywriting. Branding : A branding guide, including company colors and logo, ensures consistency in visual elements.

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3 marketing tasks genAI can help with — no copywriting involved

Martech

Last year, I wrote about three ways marketers could use generative AI without copywriting , and the response surprised me. Many of us are looking for ways to harness this tech without handing over our keyboards (or our brand voice). The post 3 marketing tasks genAI can help with — no copywriting involved appeared first on MarTech.

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Are these email subject lines deceptive, clever copywriting or bad data at work?

Martech

Your emails reflect on your brand, and customers don’t do business with brands they don’t trust. Is it deceptive marketing, good copywriting or CRM gone rogue? They could tarnish not only your brands name but also email marketing as a channel. It’s notoriously thin. Deception can erode trust.

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How to use generative AI in copywriting for an A/B testing program

Martech

Here’s a glimpse into how my agency uses an advanced form of ChatGPT to help us with copywriting for an email A/B test. Prompt 2: I ask Chad to familiarize himself with my client’s company, its products and brand tone of voice. The post How to use generative AI in copywriting for an A/B testing program appeared first on MarTech.

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Guardrails and governance: How to protect your brand while using AI

Martech

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. Think of editorial style guides and brand guidelines. AI needs time to learn a brand, just like a new marketing writer would.

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How to get AI to write copy in your brand voice — from picking the right platform to training your GPT

Hubspot Marketing

While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. If you’re already using HubSpot, Breeze AI and AI Content Assistant now includes brand voice capabilities too.

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4 ways to achieve early wins with AI in marketing

Martech

Content marketing Most marketers start off using generative AI to help produce content in the form of blogs, emails, social media posts and other copywriting. Copywriting persuasiveness. Brand alignment. 4 use cases for applying AI to marketing 1. There’s nothing wrong with using generative AI to create marketing copy.