Hubspot Marketing

OCTOBER 29, 2024

Everything from sales to customer acquisition to ecommerce trends is different when you’re selling to businesses online. When you’re dealing with higher-priced goods or services or bulk orders through wholesale, each sale carries more weight. Pricing Similarly, pricing is also a major difference between B2B ecommerce and B2C.

eCommerce 132

eCommerce B2C Manufacturing Retail 132

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Image source ).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Martech

DECEMBER 19, 2024

Ill walk you through a powerful “meta-prompting” technique that helps you craft detailed prompts to get the most valuable insights from AI models like Google Gemini, ChatGPT and the brand new Amazon Nova model. Im using the STP framework Segmenting, Targeting and Positioning as a starting point.

Market Segmentation 116

Market Segmentation Customer Acquisition Marketers Marketing 116

Martech

AUGUST 13, 2024

Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. Listen, learn, respond Last year, there were several incidents where large groups of consumers used social media to complain about brand problems. Gil’s authentic self was a perfect fit and he was hired.

Transform 134

Transform Marketers Marketing Traditional Marketing 134

SocialPilot

APRIL 3, 2025

With ReviewTrackers, businesses can collect, syndicate, and manage their online reviews and gain meaningful insights into their current brand reputation and customer behavior. Are you looking to streamline review management and grow your brand’s reputation across all locations? Jimit Bagadiya Apr 3, 2025 3 Mins.

Price 55

Price Non-Profit User-Generated Analytics 55

Buffer Marketing

NOVEMBER 7, 2024

Revenue & customers Product 2.1. Pricing 2.3. Technology Customers & awareness 3.1. Customer acquisition 4.7. Customer service 4.9. Are there data-heavy options available for agencies and big brands, with Enterprise features like an API or white-label options? Product features 2.2.

Customer Acquisition 124

Customer Acquisition Price Non-Profit SEO 124

Hubspot Marketing

OCTOBER 28, 2024

By “outsourcing” routine tasks to AI, marketers can get a few extra hours in their workday and dedicate them to more strategic work, like brand positioning or market research. It can analyze browsing patterns and provide customized website content, product recommendations, and offers in real-time.

Customer Acquisition 100

Customer Acquisition Price Customer Journey User-Generated 100

Rock Content

JANUARY 20, 2021

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very important number to know by heart. How to reduce Customer Acquisition Cost numbers?

Customer Acquisition 83

Customer Acquisition Customer Inbound Marketing CRM 83

Hubspot Marketing

OCTOBER 14, 2024

It started in the '60s with just four Ps — Product, Price, Place, and Promotion — but as businesses and markets became more complex, it expanded to include People, Process, and Physical Evidence. It’s a great way to make sure you’re thinking about everything, from how much you’re charging to how you’re delivering your product to customers.

Marketers 122

Marketers Marketing Price User-Generated 122

CXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. Table of contents What is ecommerce customer acquisition cost?

Customer Acquisition 18

Customer Acquisition eCommerce Customer Real Estate 18

Backlinko

FEBRUARY 7, 2025

He explains how he uses platforms like G2 and Trustpilot to capture the voice of the customer: “Monitoring customer reviews highlighted how a competitor’s customers complained about hidden subscription fees. This insight led us to emphasize transparent pricing in our marketing campaigns.

Price 94

Price Customer loyalty Food Market Research 94

Hubspot Marketing

DECEMBER 23, 2024

A great example of AI-powered email personalization: Revolve boosted its email effectiveness using Cordial AI and 16 data points to tailor recommendations for each customer. Sentiment Analysis AI helps businesses understand customer feelings through sentiment analysis. Brandwatch is one of the best tools for this purpose.

Transform 121

Transform User-Generated Marketers Marketing 121

Hubspot Marketing

MAY 9, 2025

Brands have engaged in inclusive marketing for decades, but it is only in recent years that the practice has become more widespread. Theres been a lot of evolution in recent years, both at the macro and micro levels, in how brands think about and apply inclusive marketing (or not). More brands are investing in inclusive marketing.

Market Trends 112

Market Trends Marketing Mix Key Performance Indicator Marketers 112

Backlinko

JANUARY 6, 2025

The goal is to build such deep customer understanding that product failures become nearly impossible. Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

eCommerce 110

eCommerce Shipping Logistics Transform 110

Search Engine Land

AUGUST 22, 2024

If you have a relatively small product catalog and a low variance of pricing/margins on your best sellers, there will be less or a need to segment. Can efficiently integrate promotional products and assets via tailored asset groups, promo extensions, price extensions, etc. Relatively low effort to tier segments via Custom labels.

Non-Profit 85

Non-Profit Price User-Generated Advertising 85

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Martech

MARCH 24, 2023

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” Talk to your customers and ask them. However, his point was well taken.

Customer 133

Customer Customer Journey Branding Customer Acquisition 133

Vertical Response

MAY 3, 2024

Selecting a suitable price strategy is a critical step for businesses aiming to maximize their profit margins and gain market advantage. Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer.

Price 105

Price Shipping Promotion Customer Acquisition 105

Sprout Social

SEPTEMBER 24, 2024

An influencer marketing strategy template guides brands through planning, executing and evaluating influencer collaborations. It’s a roadmap that helps brands identify their goals, target audience and ideal influencers. Start by analyzing customer feedback and pinpoint the stages where drop-off or dissatisfaction occurs.

Influencer Marketing 98

Influencer Marketing Marketing Strategy Marketers Marketing 98

Customers.ai

JANUARY 7, 2025

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. But before you start picturing your email list exploding, lets pause for a reality check getting those emails in the first place is where most brands fumble. Surprising? Start with what works. SaaS companies?

Customer 93

Customer eCommerce Shipping Outbound Marketing 93

Marketing Insider Group

JUNE 24, 2020

There are currently over 10,000 private SaaS companies, and the average startup spends 92% of its first-year revenue on customer acquisition. So, it’s vital that SaaS companies have a strong branding and content marketing strategy in place to stand out from the competition. Establish a Strong Brand Presence and Voice.

Branding 131

Branding PR Customer Acquisition Fashion 131

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 138

Branding Health Customer loyalty User-Generated 138

Hubspot Marketing

MARCH 5, 2025

Customer Acquisition I spoke to Zayed Ahmed from ASL BPO about customer acquisition. Ahmed claims that customer acquisition is B2B marketing data thats important to him because it shows me how people find us and why they choose us over others. Stick to whats important for your business.

Analytics 71

Analytics Customer Acquisition CRM Marketers 71

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 99

Management Marketers Marketing CRM 99

Hubspot Marketing

MARCH 3, 2025

B2B SaaS marketing builds strategies that drive brand awareness, user acquisition, and customer retention for cloud-based software products. Compared to other industries, B2B SaaS relies heavily on digital touchpoints to attract, educate, and convert customers across a longer buying process. LinkedIn Ads.

Customer Acquisition 66

Customer Acquisition User-Generated Customer loyalty Marketers 66

Rock Content

MAY 11, 2024

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very significant number to know by heart. What is Customer Acquisition Cost (CAC)?

Customer Acquisition 52

Customer Acquisition Customer CRM Key Performance Indicator 52

Scoop.it!

AUGUST 11, 2022

Your business probably has hundreds, or even thousands of customers who have interacted with the brand in the past. But how many of those would choose your brand, reliably , over every other competitor? Brand loyalty is incredibly valuable, but it’s also a bit nebulous. The Value of Customer Loyalty.

Customer 105

Customer Branding Customer loyalty Price 105

Backlinko

DECEMBER 23, 2024

Enhances Brand Authority Creating SEO content that answers common questions about manufacturing topics can establish your brand as an industry authority. But earning more leads organically can lower customer acquisition costs in the long term. And not just in the eyes of searchers. But it has a high CPC of $13.34.

Manufacturing 102

Manufacturing SEO Key Performance Indicator Customer Acquisition 102

Customers.ai

DECEMBER 20, 2024

Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. According to studies, a 5% increase in customer retention can boost profits by up to 95%. But heres where most brands get it wrong — they lean too hard on one side. Its all about responding to customers.

eCommerce 87

eCommerce Shipping Customer loyalty Marketers 87

Welcome Software

JULY 7, 2025

Strategy 5: Revenue expansion that strengthens retention Revenue expansion from existing customers often provides better ROI than new customer acquisition while simultaneously improving retention by increasing customer investment and product value realization.

Customer 52

Customer Customer Acquisition Customer Journey Education 52

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Their highly specific solutions are designed for immediate use in the customer’s daily context.

Pharmaceutical 134

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 134

Litmus

OCTOBER 31, 2024

Benefit : Customers actively give you information through an interactive experience, which builds brand trust. Awareness : Introduce potential customers to your brand, product, or service. You could even start a folder of email inspiration from other brands with ideas for your customer segments.

CRM 90

CRM Management Email Marketing Transform 90

SocialPilot

DECEMBER 10, 2024

When it comes to review management, BrightLocal emerges as a great platform that enables you to manage your business’s presence across multiple locations, platforms, and brands. Considering alternatives to BrightLocal can be a smart move, especially if youre looking for specific features or better pricing. Star Rating: 4.5/5

Management 75

Management Non-Profit User-Generated Price 75

Welcome Software

MARCH 12, 2025

Customers tend to use this when making complex buying decisions. If youre looking for points of differentiation, here are a few to get you started: Price Quality Appearance Ease of use Brand presence Reliability Customer support Offline features Gamification 4.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Marketing Insider Group

SEPTEMBER 9, 2020

When more people click on your site, you develop brand authority and become trustworthy to clients. Customer Acquisition Cost (CAC). The CAC looks at how much it costs to convert a lead into a customer. Use this formula to calculate CAC: Customer Acquisition Cost = Sales and Marketing Cost / New Customers.

Thought Leadership 128

Thought Leadership Customer Acquisition Key Performance Indicator Price 128

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. Scalability and Pricing Your business is growing and your apps need to grow with you.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Buffer Marketing

APRIL 25, 2024

While those may be cheaper strategies upfront, there’s a higher chance your brand will get lost in the fray, leading to a lower return on your investment. That ability for your brand message to occupy physical space in someone’s home is unique and powerful. It’s easier to stand out among a handful of letters.

Direct Mail 113

Direct Mail Branding Customer Acquisition Advertising 113