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Research Finds Customer Loyalty Isn't What It Used to Be [2023 Data]

Hubspot Marketing

It’s a reality we can’t ignore: Customers are increasingly exploring different brands and shopping options. Product unavailability and depleted inventory shelve coupled with rising prices have made even the most loyal customers inclined to venture beyond their go-to brands. Does that mean brand loyalty is dead?

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How to Develop Brand Architecture

Hubspot Marketing

Just like every building needs a foundation, every business needs brand architecture. It's the structure that allows you to organize your offerings, develop a brand identity , and gain brand equity. Without this framework, there's no connection between your brand's offerings, messaging, and identity.

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Brand experience: Why it matters and how to build one that works

Sprout Social

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 109
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Brands should fix the roof before it rains with a proactive loyalty scheme: Prezzee’s James Malia

Econsultancy

For brands, tighter budgets could have an impact on customer loyalty. And with Covid already shaking up how consumers shop, we could see a further change in buying behaviour, with brands potentially losing long-standing customers as a result. Brands need to react to a shift in consumer mentality.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

For example, if you search for “healthy foods,” you’ll get a list of questions people ask about the topic. Such as, “Are healthy foods more expensive?” Knowing your target audience is concerned about the cost of healthy foods gives you insight into one of their challenges. For example, expertise, convenience, or price.

PR 103
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5 successful crisis communication examples brands can learn from

Sprout Social

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

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Steve Jobs' 3 Powerful Persuasion Tactics, and How You Can Use Them to Win Customers

Hubspot Marketing

His ability to convince billions of people to buy his products at premium prices was no coincidence. By applying the labor illusion to Apple products, Jobs made consumers appreciate and value them more, which ultimately drove sales and customer loyalty. Steve Jobs, the iconic co-founder of Apple, was a master of persuasion.