Remove Branding Remove Customer loyalty Remove Millennials Remove Product
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The Art of Tailored Curation: Leveraging Niche Content to Boost Customer Loyalty

Scoop.it!

Modern consumers, particularly among the Millennial and Gen Z generations, want content tailored to their specific needs, interests, and desires. Your brand might already practice content curation , which is the art of researching, collecting, and publishing content from your brand and from elsewhere for maximum consumer benefit.

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51% of consumers would leave a brand if digital experience isn’t as good as in-person

Martech

consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. The pandemic has put the pressure on businesses to build customer experiences online that match or exceed their in-store experience. More than half of U.S.

Gen Z 119
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The 7 Best Strategies for D2C Brands

Neil Patel

D2C companies, by definition, take out the middleman and sell their products “direct to consumers.”. You sell your product straight to them and cut out any fees required with wholesale and other sales platforms. Examples of D2C Brands. As a result, customers don’t have to feel that pressure to just choose something.

Branding 116
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How to Champion Your Brand With Social Media Advocacy Content

Scoop.it!

These brands are known for their large social media followings, but what’s even more impressive is their loyal (sometimes even die-hard) online entourage. Businesses don’t create an army of brand advocates by accident. What Having a Social Media Advocacy Strategy Does For Brands. Brand advocates don’t just buy more.

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To Reach Today’s Buyer You Have To Market Your Culture (Not Your Product)

Marketing Insider Group

While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world. The Millennial generation and Generation Z care as much about getting a good product as any other that went before them. Quick Takeaways.

Product 82
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8 Data-Backed Recommendations for Social Media Marketers in 2023 [Insights from 1,000+ Professionals]

Hubspot Marketing

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Here, let's explore the 8 top data-backed recommendations for social media marketers to leverage in 2023 to continue to grow their audiences, increase customer loyalty and engagement, and achieve higher ROI.

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How to Use Dynamic Email Content to Increase Engagement

Litmus

Customers are 80% are more likely to make a purchase from brands that provide personalized experiences. You can have the best ideas for your email strategy, from personalization to product recommendations, but none of this matters without cold hard data. Short answer: Dynamic email content improves email engagement rates.