Martech

MAY 5, 2025

Focus on emotional connections : During stressful times, consumers seek brands that understand their challenges. Highlight stories of how your brand supports customers or contributes positively to the community. This approach can help maintain customer loyalty and encourage repeat purchases.

Customer loyalty 113

Customer loyalty Marketing Marketers Price 113

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

Customer loyalty 129

Customer loyalty CMO Retail Customer Journey 129

SmartBrief - Marketing

OCTOBER 21, 2024

There are many directions you can go, and most of them can even be fun while you build up your brand. It always takes persistence, the right strategies, and often a number of tries to reach more customers and expand your reach. It’s where you can start establishing your brand and building an interaction with your audience.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Social Media Marketing 120

Social Media Marketing Retail Branding Shoppers 120

Welcome Software

FEBRUARY 27, 2025

In an era where 73% of consumers feel frustrated when their shopping experience feels impersonal, retailers are rushing to implement personalization strategies. Yet, according to McKinsey's research , only 15% of retailers believe they are fully implementing personalization strategies successfully.

Retail 52

Retail Transform Customer Acquisition Customer loyalty 52

Vertical Response

AUGUST 25, 2024

Personalization and community support are key to creating meaningful connections with customers, enhancing brand loyalty during the holiday season. Plan Your Holiday Marketing Strategy Early Starting your holiday marketing strategy early helps you stay ahead of competitors and capture customer attention before the busy season.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Litmus

OCTOBER 17, 2024

. “This ties back to the idea of email being a full-funnel experience , fostering intimacy with your audience and focusing on brand awareness. Building relationships through email requires looking at multiple events over time , as customer journeys can take years to develop, not just weeks or months. Loyalty/advocacy.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. In our discussion, Shah offers his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs. A: The main barrier for customers was delivery costs.

Retail 122

Retail Customer Shoppers eCommerce 122

Marketing Insider Group

FEBRUARY 10, 2025

According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. With rising customer expectations and increased competition, retaining loyal customers matters.

CRM 94

CRM Customer Transform Customer loyalty 94

Martech

JANUARY 29, 2025

A valued customer drives a brands success through purchases and deeper engagement and loyalty. They: Show loyalty , repeatedly choosing the brand over competitors and prioritizing quality and service over price. Advocate , promoting the brand through word-of-mouth and reviews. What is a volume customer?

Customer 108

Customer Price Customer Acquisition Customer loyalty 108

Search Engine Land

OCTOBER 23, 2023

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Shah offered his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs in a discussion with me. PS: The main barrier for customers was delivery costs.

Retail 116

Retail Customer Shoppers eCommerce 116

Search Engine Land

AUGUST 30, 2024

In retail, that will fire up in October (probably earlier than ever this year). In B2B, that means prepping for the end-of-year push that comes from needing to hit quotas and engaging brands about to be flush with new yearly budgets. This suggests there’s a chance to strengthen customer loyalty earlier in the process.

Retail 79

Retail Customer loyalty Promotion Health 79

Set Up

NOVEMBER 26, 2024

Once synonymous with one-day-only doorbuster deals and frenzied shopping, the event is now a weeks-long digital phenomenon , shaped by evolving consumer behavior, economic pressures, and innovative retailer strategies, not to mention some potential trust issues with consumers. Consumer Behavior: What’s Changing? million last year.”

Transform 59

Transform Retail Shoppers Price 59

Customers.ai

DECEMBER 20, 2024

Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. According to studies, a 5% increase in customer retention can boost profits by up to 95%. But heres where most brands get it wrong — they lean too hard on one side. Its all about responding to customers.

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

Litmus

MARCH 10, 2022

This article was originally published in Total Retail on February 24, 2022. Buyers no longer want a traditional brand experience; they need data-infused, highly personalized experiences. How will this impact retail marketers? In 2022, 55% of marketers will make personalization a priority for their email program. Learn more.

Retail 90

Retail Market Trends Email Marketing B2C 90

Hubspot Marketing

AUGUST 26, 2022

According to a 2021 McKinsey report , 76% of consumers get frustrated when they can’t find a personalized experience with a brand. Discover brands that are killing it at personalization and get a peek into how impactful it can be. Conversely, all it takes is one bad experience to deter a customer. Customer loyalty programs.

Branding 123

Branding Retail Shoppers Customer loyalty 123

Sales Force: CMO

JUNE 13, 2024

Are you using your retail data from holiday shoppers effectively? The data you collect around special occasions and celebrations provides a wealth of information that, if used right, can make shopping easier for your loyal customers and gain you lots of new ones. Do I gravitate towards certain categories?

Retail 98

Retail Shoppers Transform CRM 98

Martech

OCTOBER 11, 2024

However, capturing its potential could redefine how you engage with customers and elevate your brand’s customer experience strategy. Whether it’s a real-time product suggestion in an app or an in-store display reacting to a shopper’s behavior, edge computing allows your brand to act in real time.

Customer loyalty 70

Customer loyalty Retail Finance Shoppers 70

Econsultancy

JANUARY 24, 2022

Luxury retailers do not typically offer loyalty programs, with regular point-based price discounting schemes going against the high-end and aspirational style of branding that the luxury sector is known for.   So, how else are luxury brands inspiring loyalty? Investment in digital clienteling tools.

Customer loyalty 62

Customer loyalty Customer Branding Gen Z 62

illumin

FEBRUARY 19, 2025

Attracting new app users can be difficult for even the most successful brands. But some brands are doing this with massive success. illumins email integration makes it easy to integrate email marketing into your customer journeys. Leverage loyalty Customer loyalty is king in 2025.

Customer loyalty 92

Customer loyalty Marketing Marketers Retail 92

Content Marketing Institute

JANUARY 1, 2018

These days, most companies recognize the importance of mobile optimization for the customer experience. Indeed, as customers increasingly use their smartphones on the go, brands must offer mobile-friendly sites and easy ways to obtain customer service. However, optimization is just one way to earn loyalty.

Customer loyalty 60

Customer loyalty Customer Transform Retail 60

Customers.ai

JANUARY 3, 2025

Unlike general customer journey mapping , which focuses on high-level stages, path to purchase research gets into the nitty-gritty details. For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Econsultancy

MAY 23, 2022

Businesses are overlooking the value of incorporating behavioural economics when designing the customer experience (CX) of their brand websites. It’s also possible that customers might not actually reach a purchase decision stage until they see your brand in a physical store setting. Design websites that convert.

Retail 105

Retail Whitepaper Finance Customer loyalty 105

Rock Content

OCTOBER 13, 2020

But customer loyalty is the key to reach sustainable growth in any business. Let’s talk about what it is, why to do it, and how to plan a perfect customer loyalty program. We’ll cover the following topics: What is customer loyalty? What are the benefits of having loyal customers?

Customer loyalty 59

Customer loyalty Customer Branding Shipping 59

Welcome Software

JULY 23, 2024

Personalization: Improves customer experience Increases engagement and conversion rates Enhances customer loyalty and retention Enables a more efficient use of marketing personas Getting started with personalization When getting started with personalization, brands often get stuck on who to target, with what kind of experiences.

Customer loyalty 53

Customer loyalty Retail Price Promotion 53

Neil Patel

OCTOBER 6, 2021

Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. With D2C, you have to find those customers and convince them to buy directly from you, rather than grabbing that item the next time they are out shopping. Dollar Shave Club.

Branding 116

Branding Millennials Retail Price 116

Marketing Insider Group

JULY 26, 2021

Consumers want the ability to choose online or in-person shopping (from the same brands) at any time. Better access to more product options has made brand loyalty less secure. Consumers are increasingly seeking brands that align with their personal values and beliefs. Trend #4: Loyalty isn’t a Given.

Customer loyalty 145

Customer loyalty Retail Marketing Marketers 145

Sprout Social

MARCH 18, 2025

This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth. These brands illustrate what it takes to craft memorable, full-funnel influencer strategies, and can help inspire your own partnerships.

Health 69

Health Influencer Marketing Food Retail 69

Hubspot Marketing

APRIL 10, 2018

The goal of a flash sale is to entice online shoppers to impulse buy, increase brand awareness and customer loyalty, and compel shoppers to check out other non-sale products listed on the site. You don’t want to sell out of the discount product too early, leaving people with a negative experience of your brand.

eCommerce 145

eCommerce Shoppers Shipping Customer loyalty 145

Hootsuite

JULY 27, 2022

The film Lost in Translation is not only a cult favorite from 2003, but it is also a very real experience that retailers want to avoid when communicating with customers at all costs. The importance of a personalized customer experience. But there is a more fundamental aspect that comes into play with every customer interaction.

Customer 118

Customer Shoppers eCommerce Retail 118

Hubspot Marketing

FEBRUARY 27, 2024

Despite all the awesomeness, I hesitated because the brand was unfamiliar. All this made me wonder: Why do we always go for Amazon deals, leaving smaller brands behind? To find out, I did some research and talked to brand experts. But curiosity got the best of me, so I checked out the seller's site. Better ads, trust, safety?

Branding 130

Branding Price Customer loyalty Marketing 130

Martech

MAY 19, 2022

The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. So why is there such a huge gap between customers’ expectations for those programs and what they get? Processing.Please wait.

Shoppers 112

Shoppers Customer loyalty Retail Customer 112

Marketing Insider Group

SEPTEMBER 17, 2024

In addition, I think how socially active a company is coupled with their desire to truly ‘engage’ their customers (as opposed to broadcasting to them) via these channels is also a useful measure. ” Well, now – almost 300 years later – brands hold that power in their hands every day. I think they already are.

Customer 76

Customer Transform Entertainment Real Estate 76

Welcome Software

DECEMBER 4, 2024

So, you’ve decided to buy a new laptop and you’re ready to move on from whatever brand you’ve been using. Yet this is exactly how many businesses handle customer interactions and customer engagement in real-time. That's where Customer Experience Management (CXM) comes in. Now the fun begins.

Management 52

Management Customer Customer Journey Shipping 52

Econsultancy

APRIL 25, 2022

For brands, tighter budgets could have an impact on customer loyalty. And with Covid already shaking up how consumers shop, we could see a further change in buying behaviour, with brands potentially losing long-standing customers as a result. Brands need to react to a shift in consumer mentality.

Branding 95

Branding Customer loyalty Entertainment Price 95

Martech

OCTOBER 4, 2023

In the past, customer loyalty was earned with a friendly smile at the corner store. Now, leveraging an omnichannel loyalty program is not just an advantage but a necessity. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution.

Customer 120

Customer Non-Profit Customer loyalty Transform 120

Martech

MARCH 1, 2023

It suits companies that want to provide a seamless customer experience and improve customer loyalty. This approach requires a unified customer database to ensure consistency across all touchpoints. This approach requires a unified customer database to ensure consistency across all touchpoints.

Customer loyalty 126

Customer loyalty Customer Journey Marketing Marketers 126