Trade Press Services Newsletter

SEPTEMBER 7, 2023

A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed. The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. Who are your customers? When was your company founded? Press release(s).

Whitepaper 130

Whitepaper Branding Promotion Communications 130

Hubspot Marketing

OCTOBER 14, 2020

Now, Facebook is a great place to advertise your business and interact with prospective and current customers. Below, let's discuss how you can use Facebook to promote your business. A great way to promote your business on Facebook is to participate in Facebook groups. Promote events. Sign up for a business page.

Promotion 139

Promotion eCommerce Social Media Marketing Management 139

Scoop.it!

AUGUST 11, 2022

Your business probably has hundreds, or even thousands of customers who have interacted with the brand in the past. But how many of those would choose your brand, reliably , over every other competitor? Brand loyalty is incredibly valuable, but it’s also a bit nebulous. The Value of Customer Loyalty.

Branding 84

Branding Customer Customer loyalty Price 84

Sprout Social

APRIL 29, 2024

Reputation management services protect your brand and help you maintain a positive and professional image through the following advantages. Proactive crisis management Successful crisis management isn’t just about putting out fires but actively preventing them in the first place. This will deepen your connection.

Management 90

Management Branding PR Food 90

Scoop.it!

APRIL 11, 2024

It is any workshop, tutorial, or demonstration taking place online. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. A webinar is a virtual seminar.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

Neil Patel

FEBRUARY 17, 2021

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

Promotion 131

Promotion Advertising Advertisers Price 131

Search Engine Land

DECEMBER 8, 2023

Bidding on branded and competitor keywords in PPC can help protect your brand and steal competitors’ traffic, but should you do it? What types of brand and competitor keywords are there? Brand and competitor keywords have four variations: Your own business brand. Your competitor’s business brand.

Branding 109

Branding Customer Acquisition Advertising Advertisers 109

Litmus

APRIL 29, 2022

Your prospect or customer inherently gives you permission to know more about them. But email subscribers are probably engaging in your app, social media, on your website or in a physical store or place of business, too. You’re playing the long game when you’re building first-party data–but it shouldn’t feel that way to your customers.

Place 90

Place B2C Email Marketing Retail 90

Martech

OCTOBER 10, 2023

” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy. In the first article of this three-part series, we explored the collaborative aspects of customer journey operations.

Customer Journey 114

Customer Journey Customer Law Communications 114

OnPassive Marketing

APRIL 20, 2022

This article will teach you how to cross-promote your business and increase your sales growth. Where to s tart with Cross-Promotion. Cross-promotion has become increasingly popular in recent years to expand sales. Let’s discuss the different types of cross-promotion and how to start cross-promoting your business.

Promotion 59

Promotion PR Affiliate Marketing Customer loyalty 59

Hubspot Marketing

FEBRUARY 27, 2024

Despite all the awesomeness, I hesitated because the brand was unfamiliar. All this made me wonder: Why do we always go for Amazon deals, leaving smaller brands behind? To find out, I did some research and talked to brand experts. Customers can get almost anything they want in one place. Better ads, trust, safety?

Branding 100

Branding Price Customer loyalty Marketing 100

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also an opportunity to become the ‘hero’ in your customer’s story. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively?

Management 101

Management Branding User-Generated Energy 101

Hubspot Marketing

APRIL 4, 2024

How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers.

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

Litmus

APRIL 15, 2022

Rather than a bland static email, brands can generate leads more easily and nurture cold leads with interactive email conversations. For example, now customers can take a survey directly from an email. And AMP offers brands the ability to show sales in real time, with quantities updating as inventory changes.

Place 72

Place Retail User-Generated Customer loyalty 72

Buffer Marketing

APRIL 25, 2024

While those may be cheaper strategies upfront, there’s a higher chance your brand will get lost in the fray, leading to a lower return on your investment. That ability for your brand message to occupy physical space in someone’s home is unique and powerful. It’s easier to stand out among a handful of letters.

Direct Mail 87

Direct Mail Branding Customer Acquisition Advertising 87

Hubspot Marketing

FEBRUARY 13, 2023

Social media communities are incubators for brand awareness, loyalty, and trust. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. Are brands investing in social media communities? Customers who love your brand want to talk about it.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Martech

NOVEMBER 28, 2023

They are cultivating conversations and building lasting brand loyalty. In this landscape, the ability to personalize is not just an advantage — it’s a necessity to foster conversations and cultivate lasting brand loyalty. It’s not just an add-on tool but a fundamental game-changer in crafting bespoke customer experiences.

Customer 96

Customer Transform Retail eCommerce 96

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 120

Branding Fashion Gen Z B2C 120

Use Insider

MAY 14, 2024

Retention marketing is a strategy focused on engaging existing customers to maintain their loyalty, encourage repeat purchases, and increase customer retention. It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable. What is retention marketing?

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Hootsuite

JULY 21, 2022

These could be: Raising brand awareness. Increasing customer lifetime value (LTV). Simply enter your numbers, hit the button and you’ll get a simple, shareable ROI calculation based on customer lifetime value. Marketing ROI formula #4: How to calculate customer lifetime value (LTV). Increasing engagement YOY. to Netflix.

Promotion 113

Promotion Finance Analytics User-Generated 113

Martech

SEPTEMBER 19, 2023

Oracle has announced a long list of product innovations and enhancements within the Oracle Fusion Cloud Customer Experience platform. Event Promotion provides guidance on developing campaigns to drive interest and attendance at events. ” GenAI for custom service. Guided Campaigns.

Customer 109

Customer User-Generated Market Segmentation Direct Marketing 109

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. Integrating SEO and digital PR can strengthen your brand narrative and ensure a robust digital presence. This integration enhances your overall authority, creates a digital footprint and fosters long-term brand success and recognition.

PR 117

PR SEO Branding Non-Profit 117

Hubspot Marketing

OCTOBER 12, 2023

No matter who you are and what you want to write about, there's a place for you on this platform. I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. It rewards in-depth, well-researched, and useful articles, not just popularity or brand awareness.

Promotion 116

Promotion eCommerce SEO Affiliate Marketing 116

Digital Marketer

JUNE 13, 2022

Soundscapes and music can trigger an emotional response, so a well thought out music plan to support your brand identity can help create stronger emotional connections to your brand. Stronger emotional connections stay top of mind and you want your customers and community to keep you top of mind! See what we did there?). (See

Branding 88

Branding Energy Food Shoppers 88

Digital Marketer

MAY 4, 2023

Today, consumers have an increasing number of options for how to interact with your brand. As a result, customers are placing a higher value on the overall shopping experience than ever before. The way your brand presents itself at various touch points is a major factor in conversions.

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

Hubspot Marketing

DECEMBER 11, 2023

Shaking off the dust of the past, we’re here to answer the most crucial question for you and your brand for the future: Which one should you use? Both are text-based social media networks that promote open dialogue. However, there’s a spread across economic and political spectrums, making it an exciting place for debate.

Gen Z 97

Gen Z Branding Advertising Advertisers 97

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.

Transform 112

Transform Customer Education Management 112

Martech

APRIL 26, 2022

Getting personalization wrong drives away customers, according to a new report. Of those, 88% took action to distance themselves from the brand. Tied for second place at 28%: Content for age inappropriate products and for products designed for a gender they don’t identify with, without having ever made past purchases for that gender.

Branding 111

Branding Shipping Marketing Marketers 111

Sprout Social

FEBRUARY 13, 2020

The content was just too good to keep in the box, so we’re sharing the five skills you need to get promoted in 2020 here, with you. Going for a promotion is a big undertaking. Paul and Skylar broke down the foundational work you need to do to get a promotion in 2020 into two categories: Connect: Don’t make assumptions.

Promotion 108

Promotion Health Education Finance 108

Adobe Experience Cloud Blog

MAY 19, 2020

Customer Experience is an integral part of every business right now. According to Forbes , 81% of companies view customer experience as a competitive differentiator, yet many of them offer a sub-par experience that puts a dent on customer retention. As he didn’t face any issues while placing the order, he scored it a 5.

Customer 149

Customer Retail Thought Leadership Customer Journey 149

Hubspot Marketing

JUNE 7, 2021

As a business owner, you also want that level of support for your brand. That's where a brand champion comes in as someone who promotes your business and helps grow your loyalty base. Let's dive into why you need a brand champion, how to get one, and how to incorporate it into your marketing strategy.

Branding 130

Branding Promotion User-Generated Advertising 130

Sprout Social

FEBRUARY 3, 2022

Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. That is, random promotions with no end-goal, strategy, or definition of “success.” ” If you’re stuck or have no idea what to promote and publish next, we can help. Reduce customer churn.

Customer 134

Customer Copywriting Marketing Marketers 134

Rock Content

APRIL 3, 2023

On March 27, the Company released the Effect House Branded Effects – a new solution that allows brands to work directly with TikTok effect creators to produce custom Branded Effects. According to their statement , this release aims to “empower innovative storytelling and expand creative possibilities for brands on TikTok.”

Branding 79

Branding Place Digital Marketing Promotion 79

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Sprout Social

FEBRUARY 8, 2021

A happy customer is a repeat customer. To truly understand where you’re succeeding in customer satisfaction, you need a voice of the customer (VoC) program in place. Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall.

Customer 121

Customer Food Manufacturing Promotion 121

Sprout Social

NOVEMBER 28, 2022

Clothing company Rawson used this format to better understand customer preferences. Promote a discount with stickers. Stories are one of the best places to promote limited-time discounts. Post about your promotion through the week to keep it top-of-mind. Real customer reviews matter. Introduce your team.

Branding 122

Branding Gen Z User-Generated Promotion 122

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Branding 126

Branding Communications Health PR 126