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Did you know that, according to a recent survey, 79% of people stated that user-generated content (UGC) influenced their purchase decisions in a significant way? This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points.
That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. It is about emotional connections, those intangible bonds that keep customers returning even when alternatives exist.
And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. While the drink brand does tout ingredients that “ burn calories ,” many TikTokkers falsely claim the fitness beverage contains everything from Ozempic to cyanide and will give you luscious locks, sturdy nails, and an early grave.
Wondering how to leverage user-generated content (UGC) in your marketing? In this article, we’ll explore UGC strategy What Is User-Generated Content? In today's digital age, UGC has become a powerful tool for businesses to connect with their audience and build brand loyalty.
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Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?
Brand safety and suitability are just as important, especially on social media. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. The impact of brand safety on ROAS is profound. Fixating on ROAS leads to a narrow focus on short-term gains.
Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. By partnering with industry influencers, brands can reach new audiences while deepening trust with existing ones. Identify and vet influencers. Establish clear objectives.
With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. The 24-jam display attracted more initial customer interest. The system continuously learns from user behavior (i.e.,
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When the tipping point turned Over the past 25 years, the digital landscape evolved dramatically, altering how companies approach customer retention and engagement. Initially, businesses competed on the strength of simple, value-driven offerings designed to attract users through genuine convenience. You’ll miss out on great content!”
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To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust. The limits of MQLs in an AI-first world Traditional, MQL-focused lead generation isn’t doing well. This approach is expensive and unsustainable.
This will allow you to maximize your brand reach, engage with the right people , and nail your social media marketing strategy. Of course, it isn’t only about the total number of users on the host of social media apps out there. Does it fit your brand image? Jump to a social media platform: 1. Facebook 2.
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When customers perceive you invested care, clarity, or customization into presenting your offer, they attribute greater value to it regardless of the fixed price point,” he said. He notes that, in his experience, budget-focused customers aren’t looking for cheaper options but smarter trade-offs. One tool they used?
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This time, were putting the spotlight on brands celebrating major milestones. Milestone campaigns are some of our favorites because they offer brands an opportunity to highlight their unique culture, history and customers. In honor of Microsofts 50-year anniversary, the brand celebrated on social by getting back to their roots.
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But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Generate creative ideas for celebrating [specific holiday or season] on my social media channels.
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Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. Then, it helps you craft posts about that content in your brand voice. CreatorIQ uses AI algorithms to recommend creators who align with your brand.
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