Use Insider

NOVEMBER 13, 2024

It helps over 1200+ high-growth and enterprise brands like Adidas, Phillips, and Samsung: Connect their customer data from different sources and create 360-degree customer views. You can easily customize these templates without any coding to fit your brand tone, colors, and use cases. And much more.

Customer Journey

DirectMail2.0

JANUARY 14, 2025

Leverage Texture and Specialty Finishes Physical touch is a key advantage of direct mail over digital communication. Use textured paper, embossing, foiling, or soft-touch coatings to create a sensory experience that makes the mail memorable. Foldable pieces that transform into a functional item like a calendar or notepad.

Direct Mail

Vertical Response

JULY 14, 2025

These teams collaborate to develop and execute marketing strategies that promote the organization’s services, foster brand loyalty, and build lasting relationships with clients and partners. Consistent and meaningful content marketing can foster a sense of community and brand loyalty among donors and volunteers over time.

Non-Profit

DirectMail2.0

MARCH 26, 2025

Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how direct mail and digital marketing are converging to shape the future of customer engagement.

Whitepaper

Hubspot Marketing

JUNE 18, 2025

That’s reflected in the long list of growth marketing tactics you can deploy, from retargeting and cross-targeting to email marketing and direct mail. It transformed cold outreach into sustainable inbound growth.” Porter restructured the campaigns using category performance over individual brands instead.

User-Generated

Lusha

DECEMBER 9, 2024

You’ve got a brand-new product and need to get the word out fast. When Inbound Sales Excel: You want to build brand awareness and become a thought leader in your industry. Direct Mail: A personalized letter or package can help you stand out from the crowd.

Communications

DirectMail2.0

FEBRUARY 12, 2025

This engaging webinar explores how cutting-edge technology is transforming the world of direct mail. Beyond the Envelope dives deep into the latest advancements and feature enhancements that are making direct mail campaigns more dynamic, measurable, and impactful than ever before.

Direct Mail

Spiralytics

AUGUST 10, 2025

This is where data visualization comes in—transforming raw numbers into engaging visuals that tell a compelling story. You’ll discover how visual search statistics and data democratization tools transform how businesses leverage information for maximum impact. In addition, 34.3% Dataninja ) 33.2% ” Meanwhile, 27.3%

Transform

Marketing Insider Group

NOVEMBER 11, 2019

The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.

Transform

DirectMail2.0

JUNE 18, 2024

Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results. Paul Bobnak, Direct Mail Evangelist & Content Creator at Who’s Mailing What!

Direct Mail

Digital Marketer

DECEMBER 19, 2022

They haven’t gone away entirely, though, and some businesses still make good use of TV, direct mail, SMS & sales calls, and even the good old billboard. Studies have found that up to 76% of customers are more likely to purchase from brands that personalize. New Marketing Channels. Image sourced from McKinsey.

Transform

Marketing Insider Group

JUNE 18, 2024

With digital transformation reshaping consumer behavior and the emergence of new marketing channels , it’s essential to reassess traditional methods. The AIDA Model is applicable in various sales and marketing contexts, from print ads and TV commercials to direct mail and face-to-face selling.

Transform

Sprout Social

JUNE 21, 2022

Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing? First, let’s start by defining direct marketing. Email marketing.

Direct Marketing

Hubspot Marketing

AUGUST 29, 2024

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. In the early days of the internet, outbound marketing tactics like billboards and direct mail were the go-to approach. It used to be that people trusted brands. So how do you pivot your marketing strategy?

Gen Z

Adobe Experience Cloud Blog

MARCH 24, 2011

These brands know their success depends on their CMOs’ intimacy with customers. Innovation is about transformation and reinvention. The effective CMO continually asks him or herself, “How can I transform our marketing and our business?” How are you transforming and innovating your marketing strategies?

Transform

Hubspot Marketing

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Brand Values. Customer-centricity will propel brands forward. Brands will navigate an increasingly polarized social and political climate. We are humans, serving humans.

Market Trends

Martech

OCTOBER 19, 2022

Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers. As in life, it’s true in advertising that brands get one chance to make a good first impression. Maximize your ad targeting strategy without overstepping.

Customer

Martech

FEBRUARY 6, 2024

“Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. That means digital content, of course, not personalized direct mail. to drive demand and conversion.

Transform

Martech

MARCH 23, 2022

There’s no way to measure branding, the impact of public relations or any more complex forms of measurement.” Everything in marketing is measurable , from top to bottom, from brand to customer satisfaction to purchases — you can measure 100% of marketing. People will say, “Well, you can’t measure some stuff.

Transform

Unbounce

APRIL 23, 2019

Send Attention-Grabbing Direct Mail. Share a Customer Experience to Spark Brand Searches. There’s a good reason why so many brands—including HubSpot , Moz , and, yes, even Unbounce —have invested time and effort to create free tools. For many brands, consistent blogging is one of their main sources of lead generation.

Direct Mail

Martech

APRIL 6, 2023

It’s no surprise that marketers everywhere are concerned that AI will render many aspects of marketing obsolete, but before you start worrying, let’s remember that this has happened before: Direct mail was disrupted by email. Brand Nothing beats having a powerful brand. Marketing budgets are notoriously thin.

Thought Leadership

Content Marketing Institute

MAY 14, 2018

Brand engagement, direct response? How will you ensure message consistency within all videos, other marketing collateral, and your overall brand voice ? Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. Why or why not?

Video Marketing

Martech

APRIL 8, 2022

Because so much customer engagement is now captured digitally, MOps teams are increasingly responsible for “reading customers’ minds” — interpreting customers’ interest and engagement with the brand. It’s less about changing what marketing does and more about transforming how the work is done.”

Transform

Marketing Insider Group

SEPTEMBER 24, 2015

In 1990, there were only eight channels to reach someone – events, direct mail, fax, TV, radio, phone, billboards, and print magazines and newsletters. By making you feel something for Paris, by association Marriott makes you feel something for the brand. Then both brands built communities around these big ideas.

Manufacturing

Neil Patel

MARCH 18, 2021

What brands does Generation X like right now? In their top 10 brands , you’ll find tech, retail, media and entertainment, automotive, and apparel companies. Generation X marketing strategies should include paid search ads, email marketing, social media, and occasionally even direct mail. Your online presence matters.

Millennials

Marketing Insider Group

OCTOBER 30, 2019

By optimizing this value, brands have the opportunity to improve business performance. To establish a VoC program, a brand must be passionate and relentless in the pursuit of customer needs. They care just as much about how they are treated and the experience with your brand as they do about your actual product or services.

Customer

Martech

JUNE 3, 2022

This process necessitates a strong appeal to brands’ goals — often at the enterprise level — and this can’t be done without proper marketing and sales team alignment. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc.

Direct Mail

Hubspot Marketing

NOVEMBER 8, 2023

They enable consumers to get up close and personal with their favorite brands, driving awareness and interest in the process. Immersive Experience I like physical spaces because they give customers the opportunity to see, feel, and experience your brand. Sure, it's all about your brand, but your brand is for them.

COS

Search Engine Land

MAY 18, 2023

How large language models work Below is a system diagram of transformers, the architecture model in which large language models are built. Source: Attention Is All You Need , Vaswani et al, 2017) Simply put, a transformer takes an input and turns (i.e., transforms”) it into something else. Machines can’t read.

Transform

Hubspot Marketing

FEBRUARY 23, 2024

LinkedIn posts, social media ads, direct mail, you name it. Over one in five Gen Zers and almost 25% of Millennials have contacted a brand on social media. Social media managers now have to route customer service questions to the right people—and if they don’t, it reflects poorly on the brand overall. Innovation.

Direct Mail

Digital Marketer

MARCH 25, 2024

Especially if you are in the home services or specialty services spaces where direct mail is 100% where you need to be, but don’t forget the QR code and UTMs and unique landing pages and geotargeted ads and email nurturing sequence for a holistic approach. The transformation is always emotional, even surrounding a product or service.

Transform

Martech

APRIL 15, 2022

B2C marketers seek buy-in from individual consumers while B2B marketers engage with decision-making teams’ brands. These tactics can help marketers increase customer lifetime value and overall brand loyalty by speaking more effectively to their needs. This helps brands craft better customer experiences and reduce churn.

B2C

CXL

JUNE 2, 2022

In this article, we’ll break down nine account-based marketing case studies from brands that hit and exceeded their business goals with ABM strategies and tactics. The cash-strapped platform had limited budget and no brand awareness outside their local market. How Invoca combined data and direct mail to get a 33X ROI.

Direct Mail

Duct Tape Marketing

JANUARY 3, 2024

We dived into the fascinating world of unconventional marketing tactics and the transformative power of the Dream 100 strategy. Explore the impact of unconventional marketing tactics, such as walking billboards, in creating brand awareness and generating leads. 13:41): For him, back then it was direct mail, cold calling and faxing.

Direct Mail

Martech

SEPTEMBER 22, 2021

The importance of each of these data management capabilities will depend on a particular organization’s business goals, and whether it has a significant mobile presence, direct mail budget or brick-and-mortar stores and/or agents. brands millions of dollars annually. Faster marketing velocity. Stronger regulatory compliance.

Customer

Hubspot Marketing

OCTOBER 24, 2022

It can transform the way senior executives view marketing — not as an expense, but as an investment — which is really empowering and energizing for me.". Fostering relationships with your customers and increasing brand loyalty. According to Microsoft Advertising Research, 85% of consumers only consider brands they trust.

Gen Z

Marketing Insider Group

JANUARY 16, 2023

To align your website with your marketing efforts, follow these branding, content marketing , and graphic design best practices: Create a nonprofit marketing plan for your website. Develop and employ consistent branding. Develop and employ consistent branding. Design your website intentionally. Leverage engagement data.

Key Performance Indicator