Search Engine Land

AUGUST 13, 2024

A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does investment in ecommerce look like? Brands should provide high-resolution images to enable zoom functionality on most marketplaces, like Amazon and Walmart.

eCommerce 86

eCommerce Branding Retail Shoppers 86

Hubspot Marketing

OCTOBER 29, 2024

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Table of Contents What is B2B ecommerce?

eCommerce 131

eCommerce B2C Manufacturing Retail 131

Hubspot Marketing

JULY 10, 2025

Managing customer relationships in ecommerce isn‘t just about collecting emails and tracking orders anymore. Modern ecommerce businesses need powerful CRM systems that can handle complex customer journeys, integrate with multiple sales channels, and provide actionable insights to drive growth.

eCommerce 83

eCommerce CRM Transform Retail 83

Backlinko

APRIL 29, 2025

Strategic ecommerce keyword research can help you reach the right audience and directly impact your bottom line. Get started with our free Keyword Research Planner Template for ecommerce brands. Why Ecommerce Brands Need Keyword Research Keyword research reveals how your customers search, think, and make buying decisions online.

eCommerce 89

eCommerce Food Shoppers Retail 89

Martech

JANUARY 9, 2025

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Brands must use this feature carefully, as AI can sometimes miss the mark with irrelevant and varied search results. Processing.

Customer 115

Customer Transform Shoppers eCommerce 115

Customers.ai

DECEMBER 9, 2024

Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our big-time event. Catch the replay here and get the hottest tips from the top ecommerce pros in the industry along with an exclusive gift! Dynamic Pricing : Not all customers are created equal. Miss the show?

eCommerce 83

eCommerce Marketing Strategy Shoppers Outbound Marketing 83

Neil Patel

JUNE 27, 2025

But most brands burn budget before they see results. Here’s a quick breakdown of what you can expect to pay according to WordStream research : Pricing Model Average Cost CPC (Cost Per Click) $0.20–$2.00 Price without performance is a distraction. I’ve seen ecommerce brands spend $30 to land a $50 purchase.

Price 79

Price eCommerce Advertisers Advertising 79

Martech

AUGUST 26, 2024

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. And they roll their eyes at the old “OK Boomer” generation’s buying behavior. Theirs is distinctly digital.

eCommerce 136

eCommerce Direct Mail B2C Marketing 136

Customers.ai

NOVEMBER 18, 2024

In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. Scalability and Pricing Your business is growing and your apps need to grow with you. Consider tools that offer flexible pricing plans and features that can scale as your needs evolve. That’s what we are here for.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Martech

JUNE 11, 2025

To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust. Brands that don’t stand for something relevant or dissolve into generic messaging will not increase share or retain customers.

Branding 114

Branding Education Thought Leadership User-Generated 114

Backlinko

FEBRUARY 27, 2025

Semrush’s Core Pricing Plans Explained Semrush offers four main subscription tiers: Pro plan at $139.95/month: month: Serves larger agencies and enterprises Enterprise plan (custom pricing): For organizations that need custom solutions Beyond these core plans, Semrush also offers a range of other tools through the App Center.

Price 67

Price eCommerce SEO User-Generated 67

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Table of Contents What is D2C marketing? Take Peloton , for one.)

Manufacturing 131

Manufacturing B2C Non-Profit eCommerce 131

Backlinko

NOVEMBER 8, 2024

People still want great products, fair prices, convenient access, and compelling reasons to buy. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? But price , place t, and promotion miss the mark. Absolutely.

Price 114

Price Real Estate Promotion Food 114

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. And if youre one of the lucky ones, they may even seek out your brand's landing page looking for more. Easy, right? You got them on your website, they're sure to buy now!

Price 112

Price User-Generated Finance eCommerce 112

Customers.ai

JANUARY 3, 2025

For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts. Recent studies and reports highlight just how complex and dynamic the buying journey has become, especially in ecommerce.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Backlinko

JULY 10, 2025

An ecommerce SEO audit is a 360-degree review of your website’s SEO performance in terms of technical setup, on-page optimization, site structure, backlink profile, and more. In this guide, I’ll break down a 4-stage process for conducting an ecommerce SEO audit. Think of it like a routine check-up for your online store.

eCommerce 68

eCommerce SEO Shoppers User-Generated 68

Martech

JULY 15, 2025

Traditional ecommerce platforms might update recommendations daily or weekly through batch processing, but AI-enabled systems continuously refine and adjust offerings. Product pages emphasize features that match detected priorities, whether it’s price sensitivity, brand loyalty or specific needs. Anticipate their needs.

Shoppers 78

Shoppers Transform eCommerce Retail 78

Martech

JULY 23, 2024

The latest figure I saw was something like 347,000,000,000 emails sent a day,” Cynthia Price, SVP of Marketing at Litmus, told Martech. No more trying to hide the unsubscribe link or sending people to a landing page that has a phone number on it,” said Price. “I How big is the spam problem? That’s 173,000,000,000 spam emails a day. “The

Price 123

Price Email Marketing eCommerce Place 123

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. For ecommerce, this means you’re not just spamming your entire list with a generic email. The truth is, your audience isn’t a monolith.

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Use Insider

JANUARY 23, 2025

Its also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApps capabilities. What is WhatsApp eCommerce ? billion users.

eCommerce 52

eCommerce Non-Profit Shipping Price 52

Power Digital Marketing

APRIL 7, 2025

In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. Connecting TikTok and Amazon Sales For CPG and beauty brands, leveraging TikToks influence to drive Amazon sales requires a well-crafted strategy.

Branding 52

Branding Shipping Transform Shoppers 52

Hootsuite

MARCH 21, 2025

Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. Users can either purchase directly on Instagram (with Checkout) or click through to finish the transaction on the brands website. Option B: Integrate an Ecommerce Database 1.

eCommerce 97

eCommerce User-Generated Shoppers Entertainment 97

Litmus

OCTOBER 17, 2024

. “This ties back to the idea of email being a full-funnel experience , fostering intimacy with your audience and focusing on brand awareness. Email is essential for brands and organizations to stay in touch and nurture their audience throughout this journey.” Loyalty/advocacy. Reactivation/win-back. a hard sell).

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Martech

OCTOBER 14, 2024

A 35-year-old digital nomad and a 35-year-old suburban parent may have vastly different values, purchasing habits and brand affinities despite sharing the same age bracket. Brands that still rely on outdated gender stereotypes risk alienating a large part of their potential market and facing backlash from socially conscious consumers.

eCommerce 129

eCommerce Retail Market Segmentation Price 129

Backlinko

SEPTEMBER 6, 2024

Learn pros, cons, and pricing to make the right decision for your business. Some products, like Activity Log ($29+) and Media Analytics ($189+), are priced separately. Need to set up tracking for ecommerce reporting or custom events? Growth: $9 per month Business: $19 per month Enterprise: Custom pricing 3.

Analytics 104

Analytics Price Law User-Generated 104

Customers.ai

DECEMBER 24, 2024

Were covering their features, pricing, and showcasing why they deserve a spot in your marketing stack. What ad remarketing software really does is help you reconnect with people whove already shown interest in your brand. Retargeting ads keep your brand front and center while theyre deciding. See Who Is On Your Site Right Now!

eCommerce 72

eCommerce Price User-Generated CRM 72

Welcome Software

OCTOBER 2, 2024

Cannibalization of sales: Competing channels may cause pricing conflicts and lower margins. Loss to competitors: Inconsistent messaging or pricing can harm your brand and benefit competitors. An eCommerce tech stack helps to ensure a seamless buying experience, whether the purchase starts online or over the phone.

Manufacturing 87

Manufacturing eCommerce Price CRM 87

Search Engine Land

SEPTEMBER 20, 2024

Pull non-branded data, as you are generally in the top spot for organic. Product feed optimization For ecommerce marketers, optimizing product feeds is crucial for effective PPC campaigns. Key product feed optimization areas to focus on Price: Is your price competitive with the market to earn the click and sale?

SEO 108

SEO Key Performance Indicator eCommerce Price 108

Customers.ai

NOVEMBER 25, 2024

Whether you’re optimizing an ecommerce store, generating B2B leads, or driving traffic to your latest campaign, these tools help you take control of your site’s performance. Free Webinar: Watch Now Integrating Visitor Tracking with Your Marketing Stack: Where the Magic Happens No tool works in a vacuum, especially when it comes to ecommerce.

eCommerce 89

eCommerce Price Customer Journey CRM 89

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Sponsored Brands. Sponsored Brand Ads in Purple, Sponsored Products Ads in Green. Sponsored Brand Ads Available platforms: Vendor Central. Brand logo.

Advertising 103

Advertising Advertisers Customer Transform 103

Customers.ai

JANUARY 7, 2025

But before you start picturing your email list exploding, lets pause for a reality check getting those emails in the first place is where most brands fumble. For ecommerce brands, a 10-20% discount on the first purchase is a tried-and-true winner. The right incentive can take your email capture game from meh to heck yes!

Customer 93

Customer eCommerce Shipping Outbound Marketing 93

Sprout Social

NOVEMBER 4, 2024

In this article, we’ll uncover key holiday shopping trends on social, like platforms consumers turn to for customer service, the types of content that drives sales and the brands who consistently deliver memorable end-of-year campaigns. Harnessing the influence of social can boost sales and justify premium prices.

Gen Z 120

Gen Z Millennials User-Generated Shoppers 120

Customers.ai

DECEMBER 23, 2024

What They Want : High-value actions, like checking out your pricing page, signing up for a demo, or downloading a resource, scream intent. Example in Action : A visitor checks out pricing three times but hasnt taken action. High Intent : Visitors actively browsing pricing pages, booking demo links, or adding items to their cart.

Price 84

Price eCommerce Shipping Transform 84

Search Engine Land

JULY 22, 2024

Let’s say that you’re working for an ecommerce store that uses GA4 to track purchases. Brand: 27.8% Conversely, smaller brands that “only” run Google Ads paid search and have small SEO traffic (which mostly originates from branded queries) can probably ignore segmenting audiences altogether. Generic: 6.1%

Price 96

Price eCommerce Customer Journey Copywriting 96

Search Engine Land

SEPTEMBER 20, 2024

It creates ad design options based on your brand and visuals, ready for A/B testing on platforms like Meta, Instagram, LinkedIn and Google Ads. Sample ad creation Pricing structure The tool provides a 7-day free trial for testing but requires a pricier plan for managing multiple brands and integrating ad platforms.

Price 85

Price User-Generated eCommerce Retail 85

Litmus

SEPTEMBER 25, 2024

Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand. By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Quick tip: Make it easy to share.

Management 99

Management Marketing Marketers CRM 99

Martech

JANUARY 29, 2025

A valued customer drives a brands success through purchases and deeper engagement and loyalty. They: Show loyalty , repeatedly choosing the brand over competitors and prioritizing quality and service over price. Advocate , promoting the brand through word-of-mouth and reviews. What is a volume customer?

Customer 110

Customer Price Customer Acquisition Customer loyalty 110