Marketing Insider Group

DECEMBER 10, 2024

CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. This guide will walk you through the steps to set up a CRM email marketing system that generates results.

CRM 109

CRM Email Marketing Analytics Marketers 109

Vertical Response

OCTOBER 6, 2024

Looking to maximize Black Friday sales with black friday email marketing? This guide covers the top strategies to help your emails stand out and drive conversions. Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketers 105

Vertical Response

SEPTEMBER 8, 2024

Looking for design ideas for your next email marketing campaign? Key Takeaways Crafting eye-catching subject lines, personalized content, and a sense of urgency can significantly enhance email open rates and engagement. Visual Storytelling Visual storytelling is a powerful tool in email marketing.

Email Marketing 105

Email Marketing Marketers Marketing User-Generated 105

Litmus

AUGUST 1, 2024

We’ve put together a comprehensive guide to all the email personalization best practices you need to know, plus a handy-dandy downloadable to use for your team. 5 email personalization best practices for a winning strategy Email personalization takes effort, but it pays off big time for your email marketing strategy.

Email Marketing 106

Email Marketing Customer Journey Marketers Marketing 106

Martech

DECEMBER 10, 2024

Organizations face a balancing act: empowering teams to create impactful campaigns while maintaining brand consistency. Marketing teamsstruggle with inconsistent branding across channels, cumbersome list management and segmentation, or limited control over campaign creation. Deliver personalized, localized messages at scale.

Email Marketing 119

Email Marketing Marketers Marketing Marketing Strategy 119

Hubspot Marketing

MARCH 17, 2025

Email marketing isn't deadits evolving. With an average ROI of $36 for every dollar spent, it remains a marketing powerhouse. But here's the twist: making your emails more inclusive isn't just good ethics it's good business. 5 Inclusive Email Marketing Strategies 1.

Email Marketing 96

Email Marketing Marketing Strategy Law Communications 96

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. to help people find the answers to their needs in exchange for an email address?

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Aspiration Marketing

FEBRUARY 10, 2025

When marketers and business owners think of seasonal email marketing, they focus on occasions like Christmas or Halloween. However, some brands feel that their value proposition doesn't align with the spirit of specific holidays, so they leave this kind of email campaign out of their marketing equation.

Customer 262

Customer Email Marketing Branding Marketing 262

Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. These emails arent random as theyre based on your customers actions (or inactions). Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?) Its why we love them so much!

Email Marketing 81

Email Marketing eCommerce Shoppers Marketers 81

Litmus

JULY 31, 2024

As has always been the case, if your emails are engaging and a user interacts more with them, then the higher likelihood of it being top of the inbox —in any ‘tab’ ” — Jay Oram , Head of Development, Action Rocket What are the benefits of the Promotions Tab for email marketers? Are your Gmail open rates dropping?

Promotion 103

Promotion Email Marketing Marketers Marketing 103

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. The days of sending a basic email blast and hoping for the best are long gone. Get names, emails, phone numbers & more.

Email Marketing 85

Email Marketing eCommerce Shipping Analytics 85

SmartBrief - Marketing

APRIL 8, 2025

Think about the brands you trust most. In essence, these are the key building blocks of every brand identity. Regardless of your industry, brand identity is more important than ever. In this article, I’ll show you how brand identity shapes customer psychology and ultimately drives loyalty.

Branding 97

Branding Customer Shoppers Food 97

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. Among the highlights are the significant roles played by links, clicks and the authority of entities, brands and websites.

Branding 104

Branding Customer loyalty SEO PR 104

Litmus

JUNE 17, 2025

Key takeaways Email segmentation and personalization are both ways to make email marketing more relevant for your subscribers, but the way they work is a little different. Email list hygiene and personalization data management are foundational for segmentation and personalization that your customers (and stakeholders) love.

Branding 87

Branding CRM Email Marketing Analytics 87

Martech

APRIL 2, 2025

With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. Interactive elements : Quiz.

Branding 93

Branding User-Generated Shoppers Fashion 93

Vertical Response

MAY 18, 2025

Email marketing is a powerful strategy for businesses to connect with their audience directly. Building a contact list is crucial as it forms the foundation of your email marketing efforts, allowing you to grow your audience by offering valuable content like ebooks and discounts in exchange for newsletter subscriptions.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Hubspot Marketing

APRIL 22, 2025

When I opt into an email list, its because I anticipate something of value in return: expert insights, a story or case study, a free trial, or an event invitation. Brands have a small window of opportunity to show their value in your inbox. So, how can brands follow the latter path? Table of Contents What is B2B email marketing?

Email Marketing 63

Email Marketing Copywriting Marketers Marketing 63

Hubspot Marketing

NOVEMBER 25, 2024

I talked to a half dozen experts in the field, including both technical and content specialists, to tease out the difference between B2B newsletter marketing and other types of emails, guide you through best practices, and uncover some takeaways from indie newsletters that you can apply to your own brand.

Promotion 91

Promotion Branding Thought Leadership Marketers 91

Welcome Software

JUNE 18, 2025

The impact of the BFSG on email marketing On June 28, 2025, the Barrierefreiheitsstärkungsgesetz (BFSG) will come into force. This has far-reaching implications for all digital offerings - including websites, apps, e-book readers, self-service terminals, telecommunications services and email marketing.

Email Marketing 52

Email Marketing Law Manufacturing Marketers 52

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

AWeber

MAY 8, 2025

An email blast (also called a blast email, e-mail blast, or e blast) is a one-off message sent simultaneously to a large group of recipients. In the context of email marketing, a blast email is typically a single campaign, not part of an ongoing sequence. Never purchase email lists. Send relevant content.

Email Marketing 59

Email Marketing Law Communications Marketers 59

Martech

JUNE 4, 2025

More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will drive the most significant changes in email marketing in 2025, while 70% predict up to half of their email operations will be AI-driven by 2026. Another 18% expect AI to handle 50-75% of their email marketing tasks.

Email Marketing 53

Email Marketing Retail Marketers Marketing 53

AWeber

MAY 29, 2025

Have you ever wondered why your inbox is filled with personalized offers, helpful tips, or brand updates? Thats email marketing at work a powerful tool that helps businesses connect directly with you in a way no other channel can. What Does Email Marketing Do? How Does Email Marketing Really Work?

Email Marketing 62

Email Marketing Shoppers eBook Education 62

Orbit Media Studios

OCTOBER 30, 2024

Adaptation : Train the AI to recommend your content and your brand. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google. A flood of AI-generated content will overwhelm users and algorithms Bad for Google, bad for brands. These marketers are growing their brands.

SEO 95

SEO Branding User-Generated PR 95

Vertical Response

SEPTEMBER 15, 2024

Are your email marketing efforts getting lost in the inbox? Discover the 5 simple steps to structuring your email for maximum engagement, and transform your email campaigns. Key Takeaways for Email Marketing Craft compelling subject lines and preheaders to boost open rates and create curiosity.

Email Marketing 105

Email Marketing Transform Fashion Communications 105

Martech

AUGUST 14, 2024

Dear Boss, Don’t be so hard on your email marketers! As a 25-year veteran in the email space, I know you should invest in email. It’s highest in email. Now isn’t the time to phone in email campaigns — as we have for the last 25 years. ” We need to take email seriously.

Email Marketing 131

Email Marketing Marketing Automation Platform Branding Customer 131

Martech

APRIL 15, 2025

Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Despite that, 50% of brands worldwide aren’t dedicating the resources to make this happen, according to a new report. ” Click to enlarge.

eCommerce 75

eCommerce Branding Analytics Management 75

Martech

JANUARY 13, 2025

These unresolved questions underscore a rift that could fundamentally reshape the future of digital marketing and online trust. Below is a timeline of milestones across social media, email marketing and regulatory/legal/restrictive events since the 1990s. blocklist providers. Dig deeper: U.S. Processing.

Law 129

Law User-Generated Email Marketing Education 129

Martech

OCTOBER 18, 2024

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. Despite what 83% of email marketers do, I don’t see copywriting at the top of the list.

Copywriting 134

Copywriting Entertainment Marketers Marketing 134

Martech

OCTOBER 8, 2024

Sales teams are unimpressed by marketing leads; marketing has little insight into what sales is doing; sales is more interested in getting a signature on the dotted line than polishing brand reputation. Another is the standard structure of most organizations, where marketers report to the CMO and sales reps don’t.

CMO 144

CMO Marketers Marketing Influencer Marketing 144

Martech

JULY 23, 2024

Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if they never get to the email inbox. Earlier this year, Google and Yahoo started enforcing new requirements for bulk email senders. What are the new requirements?

Price 122

Price Email Marketing eCommerce Place 122

Martech

DECEMBER 12, 2024

Likewise, your marketing efforts will have a greater chance of success with a one-two combination of SMS and email. Email marketing weighs in at around 3,600% ROI , while SMS comes out swinging with a whopping 7,100% ROI. As with email marketing, the more legitimate SMS subscribers you have, the better.

Law 114

Law Marketers Marketing Email Marketing 114

Martech

OCTOBER 14, 2024

Maybe because you’re so used to seeing or sending them that you don’t understand how they can undermine your email program and affect your relationships with your customers. I am enraged when I get image-only emails from top-level companies with stellar email track records. Let me explain. It’s not.

Email Marketing 129

Email Marketing Law eCommerce User-Generated 129

Martech

JANUARY 10, 2025

Your emails reflect on your brand, and customers don’t do business with brands they don’t trust. of subscribers would opt out of emails whose subject lines didn’t line up with the message content. They could tarnish not only your brands name but also email marketing as a channel.

Copywriting 133

Copywriting Law Shipping Fashion 133

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

CMO 127

CMO Email Marketing Influencer Marketing Promotion 127

Vertical Response

JUNE 4, 2025

Ever wonder why customers seem to forget your brand? Its called marketing amnesia: why customers forget your brand and what to do about it, and it can really hurt your business. In this article, well dive into why it happens and what you can do to keep your brand fresh in the minds of your customers. But dont worry.

Branding 59

Branding Customer Customer loyalty Email Marketing 59

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion 105

Fashion Transform User-Generated Email Marketing 105