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25 Best Email Marketing Tools to Dominate Inboxes in 2024

Customers.ai

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

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The Top 5 Benefits of Combining Email Marketing with SMS

Campaign Monitor

Combining email marketing with SMS packs a pretty potent punch. Here are the top five benefits of mixing both of these channels into your marketing strategy. Each new generation has increased interest in receiving brand communications via SMS. Email marketing and SMS are entirely permission-based.

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4 ways to add personalization to your emails right now

Martech

Why are marketers still struggling with email personalization? Email marketers in this boat are severely curtailed in optimizing growth opportunities no matter their industry. Ecommerce and CPG brands staring into the mosh pit of the holiday rush are doubly so. Send reminders of refill products. The first step.

eCommerce 126
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The email marketer’s guide to effective marketing automation

Martech

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. That’s because these messages are highly relevant.

eCommerce 136
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15 Post-Purchase Email Examples to Inspire Your Next Campaign

Hubspot Marketing

You can leverage this valuable window to boost customer loyalty and retention as a brand. To achieve this, you need the post-purchase email. Angie Jones , fractional CMO and author of the e-commerce newsletter The Brand Love Brigade explains why post-purchase emails are a powerful tool for customer retention.

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Best Practices for Email Marketing During a Crisis: Webinar Recording + Q&A

Litmus

Can you keep sending promotional emails or do you need to adjust your email program? We’ve put together this quick guide to email marketing during a crisis , highlighting our key takeaways that you can share with your team. Unsure how to adapt your email marketing during this crisis? And if so, how?

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How to approach your highest-value customers with Q4 email planning

Martech

If you have your engagement segments identified, a good place to start could be testing copy. Tailor the communication based on users’ engagement frequency and familiarity with your brand. You can also customize copy for highly engaged users familiar with the brand, focusing on brand equity and updates.