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25 Best Email Marketing Tools to Dominate Inboxes in 2024

Customers.ai

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

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The Top 5 Benefits of Combining Email Marketing with SMS

Campaign Monitor

Combining email marketing with SMS packs a pretty potent punch. Here are the top five benefits of mixing both of these channels into your marketing strategy. Email marketing and SMS are entirely permission-based. SMS and email marketing come with a guarantee your end audience already knows the basics of your brand.

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Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot Marketing

He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business.

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Why Technology Makes Your Email Marketing MORE Personal, Not Less

Adobe Experience Cloud Blog

While I was checking out their return policy, I noticed a promotion for “free shipping if you purchase over $50”. No free shipping! Last but not least – was the retailer even aware that they sent me two emails within 79 minutes of each other? Perhaps separate marketing functions were in charge of each email type.

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The email marketer’s guide to effective marketing automation

Martech

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. That’s because these messages are highly relevant.

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4 ways to add personalization to your emails right now

Martech

Why are marketers still struggling with email personalization? Email marketers in this boat are severely curtailed in optimizing growth opportunities no matter their industry. If your brand is open to discounts, offering them (free shipping, $10 off, etc.) Starbucks does a particularly good job with this.

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20 Effective Ways to Automate and Grow Your Business

Hubspot Marketing

Set up automated email campaigns. When you think of automation, email marketing automation might come to mind first. Types of email automation: Triggering emails based on actions, such as webinar sign-up confirmations or abandoned basket notifications. If you don’t want to manage inventory, consider drop shipping.

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