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How live social shopping is driving brand results

Sprout Social

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. Plus, well look at whats next for this evolving space. What is live social shopping?

Branding 118
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Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing

Hubspot Marketing

Inclusive marketing is all about brands acknowledging the many ways that people are different, says this marketing master. Meet the Master Name: Sonia Thompson, Founder, Inclusion & Marketing Job: Thompson consults with brands that want to use inclusive marketing to grow their business Lesson 1: Toss out your checklist.

Energy 80
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Guide to affiliate influencer marketing: Boost your brand and bottom line

Sprout Social

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content.

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7 scroll-stopping YouTube Shorts ideas for brands (with examples)

Sprout Social

With 70 billion views a day and counting, Shorts are becoming a go-to choice for creators and brands to connect with their audiences through short-form video. Youll also get a ton of YouTube Shorts ideas with real-life brand examples to inspire you. This approach helps the brand stand out and showcases what makes them different.

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The future is niche: a brand guide to popular niche communities

Sprout Social

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience. This can boost loyalty over time, turning your audience into brand advocates.

Branding 101
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Top fitness influencers for Australian brands

Sprout Social

Others have trusting audiences but don’t fit your brand’s ethos. Keep reading and get to know 30 of the top fitness influencers in Australia—and how to choose the right one for your brand. Based in Adelaide, she’s earned a massive and loyal following, making her an ideal partner for brands targeting a broad and engaged audience.

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Are AI tools shaping your intentions more than you realize?

Martech

Honey also gave retailers control over which coupons users saw, promoting less attractive discounts and steering consumers away from better deals. How does the platform present itself to brands? Look at its business-facing promotions. Emotional energy? How does this system promote transparency?

Retail 119