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Urban digital transformation: Insights for marketers from global smart cities

Martech

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.

Transform 116
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AI transformation: 2025 predictions

Martech

There’s plenty of transformation underway but what does this mean practically? Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation. Real-time audience and content insights combined with on-brand genAI will make hyper-personalization at scale a reality. Processing.

Transform 110
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Nature’s inspiration for transforming your marketing plan

Martech

Learning from how nature accommodates change In his book, “ The Clock of the Long Now: Time and Responsibility ,” Stewart Brand, an American writer, editor and entrepreneur, explains how nature’s ecosystems absorb the shock of change by varying speeds of adaptation. Initiatives for these longer layers include: Brand strategy.

Transform 114
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AI Conversion Rate Optimization: How AI Is Transforming CRO Strategies

Hubspot Marketing

In fact, we believe in AI CRO so strongly, that we easily rank it above other marketing growth strategies like organic search, paid performance, brand marketing — even product marketing. For example, Kieran and I often discuss how Dietrich Mateschitz, founder of Red Bull, turned an energy drink into a $16 billion empire. Here’s how.

Transform 122
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How Review Management Tools Can Transform Your Small Business

SocialPilot

With a powerful tool, you gain the ability to manage and amplify your brand story effectively. Build Your Brand Story Online Online reviews act as real-world word-of-mouth for your business. While there are countless factors that contribute to building your brand story online, there are only a few that you can directly control.

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Voice agents will change how you think about your brand and your website

Martech

The playbook for helping customers find your brand changed many times over the past several decades. But the way people look for information about brands is changing yet again. As consumers become more comfortable talking to voice agents, online visibility strategies will undergo another radical transformation. Most recently.

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How Data-Driven Decision Making Transforms Agency-Client Partnerships

Set Up

Brands want measurable outcomes, and data-driven strategies provide Agencies the opportunity to demonstrate tangible results, helping to foster long-term partnerships. So where is the disconnect for Agencies, and what can Brands do to improve it? Here is how Brands and Agencies can turn data into actionable marketing strategies: 1.