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As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.
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In fact, we believe in AI CRO so strongly, that we easily rank it above other marketing growth strategies like organic search, paid performance, brand marketing — even product marketing. For example, Kieran and I often discuss how Dietrich Mateschitz, founder of Red Bull, turned an energy drink into a $16 billion empire. Here’s how.
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Even relatively simple concepts, like transforming a webinar into a blog post and social snippets, require decisions about what to extract, what tone to use, how to structure it, when to review it, and how to break it apart for different platforms. Does the tone match our brand? Their complexity astounds even us.
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Brand Leaderboard Talk to Us Login Login Talk to Us How To  mins read Golfcore Is Taking Over TikTok: What Brands Should Know By Traackr Jun 24, 2025 If you heard golf is trending, you might picture polished swings and country clubs. For brands, this signals real crossover potential. Weâre starting to see early plays here.
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