Buffer Marketing

JULY 3, 2023

When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads.

Branding 95

Branding Fashion Millennials Education 95

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Unless it really doesn’t align with your social media strategy, sharing the occasional TBT post is a straightforward way to have a little fun. And if you’re expanding your reach, you’re introducing potential new followers to your brand.

Branding 145

Branding Automobile Fashion Copywriting 145

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 89

Gen Z Branding Influencer Marketing Fashion 89

Hootsuite

NOVEMBER 24, 2022

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. For Pantee, sustainability isn’t a buzzword or trend to jump on; the brand was founded with this purpose at its core. What is Pantee?

Branding 89

Branding Fashion Retail Customer Acquisition 89

Hootsuite

NOVEMBER 14, 2022

And brands… As you know, social media changes constantly. What’s working to drive sales from social media right now? Creators and brands, this article is chock full of strategies for both of you. Bust out your marketing plan and let’s go. 6 ways to make money on social media as a creator.

Branding 112

Branding Affiliate Marketing eCommerce Social Media Marketing 112

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 93

eCommerce Gen Z B2C Shoppers 93

Hubspot Marketing

AUGUST 14, 2023

Among those users are brands using the platform to connect with their audience and boost brand awareness. After just a month, some brands have gained hundreds of thousands — even a million — followers. So, what are the top brands on threads, and how did they grow their platform so quickly?

Branding 76

Branding Entertainment Fashion Retail 76

SocialPilot

FEBRUARY 21, 2024

We will share everything you need to know about Instagram influencers and how you can connect with them and get your Instagram marketing campaign live. What is Instagram Influencer Marketing? You’ll learn how much it costs to promote your brand through the creators based on the audience size and engagement rates.

Influencer Marketing 91

Influencer Marketing Fashion Marketing Marketers 91

Martech

OCTOBER 30, 2023

Whether it’s comedy, fashion, beauty, or any other niche, find your unique angle and consistently deliver content that appeals to your target audience. Look for influencers whose audience aligns with your target market and collaborate on content that showcases your brand or message. Please list five numbered steps.

Entertainment 93

Entertainment Social Media Marketing Fashion User-Generated 93

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Branding 129

Branding Customer Journey Marketing Automation Platform Fashion 129

Businesses Grow

JANUARY 17, 2024

Shein has been around longer, but since the pandemic, it has become the number one fashion retailer in the world. The fascinating marketing case study here is the non-intutive way they did it. Rapid innovation, aggressive advertising, and loyalty rewards are not typical hallmarks of a bargain basement brand! Again … what?

eCommerce 113

eCommerce Fashion Shoppers Retail 113

Econsultancy

DECEMBER 6, 2021

As remote work and business continues, it is evident B2B brands are investing in Instagram and other (perhaps typically neglected) social platforms to connect with their employees and potential customers in new and creative ways. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Jeff Bullas

JANUARY 30, 2023

Trends can be seen in many different areas, such as fashion, technology, and societal attitudes. Fads are mostly seen in pop culture, fashion, and consumer products. That’s called “social proof”. So my blog monetization included speaking gigs, consulting contracts, workshops, influencer marketing campaigns and more.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Adobe Experience Cloud Blog

JANUARY 13, 2012

by Maria Pergolino Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. Where is social media in your B2B marketing budget? Marketers overlook the cost of social media.

Social Media Marketing 115

Social Media Marketing Direct Mail Fashion Marketing 115

Neil Patel

MAY 11, 2021

For marketers, handling a social media marketing calendar for two or more accounts can be a hassle. Each account likely has a distinct brand voice, content guidelines, or design. It can also be challenging to monitor social media metrics and create effective brand strategies for multiple entities.

Fashion 140

Fashion CRM Social Media Marketing Management 140

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Hootsuite

APRIL 18, 2022

Presenting: a copy-and-paste-ready list of specific hashtags to use for your fitness Reels, funny Reels, travel Reels, food Reels, and fashion Reels. Hashtags for fashion Reels. Say you’re a fashion brand with a chic new collection of capes (the dream ). How to find the right Reels hashtags for your brand.

Fashion 141

Fashion Food User-Generated Health 141

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). 85% of social media users want more videos from brands.

Social Media Marketing 141

Social Media Marketing Marketing Marketers B2C 141

Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. Who is Gen Alpha?

Gen Z 116

Gen Z Millennials Fashion Manufacturing 116

Hootsuite

JULY 21, 2021

In the last few years, it’s become more common for brands to partner with influencers, especially on Instagram. Influencers can help you to reach a wider audience than if you were only marketing your business on your own. This type of partnership will broaden their brand. Get clear on your brand values.

Fashion 135

Fashion PR Social Media Marketing Promotion 135

Buffer Marketing

APRIL 23, 2024

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  It helps you show your value with data, highlight past work experience, and make a good first impression on a brand.”    What is an influencer media kit?

Influencer Marketing 90

Influencer Marketing Social Media Marketing Price Fashion 90

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Buffer Marketing

DECEMBER 12, 2023

By following a set process , creators can ensure that their content maintains a consistent quality and style, which can help to strengthen their brand identity and build trust with their audience.  Systems enable creators to produce high-quality content consistently, build a strong brand identity, and grow their operations over time.

Fashion 100

Fashion New Technology Branding Product 100

SocialPilot

JANUARY 21, 2024

We’ve reached a point in almost every social media platform where they include these short, bite-sized videos called stories. People and brands post quick, easy-to-consume content that lasts 24 hours. The next social media platform to join the bandwagon is TikTok. Most of us are familiar with it.

Social Media Marketing 82

Social Media Marketing Fashion Branding Management 82

Hubspot Marketing

MAY 2, 2023

Currently, Lemon8 is heavily user-generated content focused, with no major brands maintaining a notable presence on the app. Though it’s only a matter of time before more brands begin hopping on board. On platforms such as Instagram and TikTok where influencer marketing is to be expected, users can often feel constantly sold to.

Real Estate 122

Real Estate User-Generated Fashion Food 122

Hootsuite

MAY 19, 2022

Building trust with your customers is one of the main benefits of social media marketing. All those fake likes you buy will gum up your social monitoring efforts. Social monitoring is when you use data related to your brand from social media to gain business insights. Source: Facebook.

Social Media Marketing 141

Social Media Marketing User-Generated Promotion Analytics 141

Hubspot Marketing

APRIL 25, 2022

In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok.

Gen Z 110

Gen Z Influencer Marketing Social Media Marketing Finance 110

Hubspot Marketing

MAY 2, 2023

Currently, Lemon8 is heavily user-generated content focused, with no major brands maintaining a notable presence on the app. Though it’s only a matter of time before more brands begin hopping on board. On platforms such as Instagram and TikTok where influencer marketing is to be expected, users can often feel constantly sold to.

Real Estate 115

Real Estate User-Generated Fashion Food 115

Neil Patel

OCTOBER 6, 2021

It’s a huge shift for social media marketers, so what can you expect cookieless paid social to look like? Third-party cookies are used heavily in social media marketing. That has a lot of social media marketers concerned about what this change means.

User-Generated 136

User-Generated Fashion Social Media Marketing Advertising 136

Buffer Marketing

JANUARY 23, 2023

How These small businesses are changing up their social media strategy Whether it be posting a new type of content or to a new channel, tweaking and adjusting your social media game plan can lead to positive results for your online brand. Here are how these four small businesses are doing exactly that.

Fashion 124

Fashion Education Branding Promotion 124

Girl Power Marketing

OCTOBER 14, 2021

That’s a lot of money that brands may be leaving on the table, and a massive cohort of shoppers left feeling ignored. With brands and marketers continuing to ignore them, Baby Boomers have effectively taken matters into their own hands. Fashion isn’t the only industry working with granfluencers. million followers.

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Girl Power Marketing

OCTOBER 14, 2021

That’s a lot of money that brands may be leaving on the table, and a massive cohort of shoppers left feeling ignored. With brands and marketers continuing to ignore them, Baby Boomers have effectively taken matters into their own hands. Baby Boomers on Social Media. ” . million followers.

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Adobe Experience Cloud Blog

OCTOBER 30, 2018

What Is Organic Social Media Marketing? Organic social media is the use of the free services and tools that each social media platform provides to its users. Organic social media marketing has a 100% higher lead-to-close rate than paid marketing.

Social Media Marketing 134

Social Media Marketing Thought Leadership User-Generated Fashion 134

Hubspot Marketing

OCTOBER 25, 2022

For example, fashion is a popular category on TikTok. So much so, the hashtag #fashion has over 188 billion views on the platform. If you want to post fashion-related content, you might get lost in this competitive vertical. You can do this by using the search bar and typing keywords relating to your brand.

Gen Z 87

Gen Z Fashion User-Generated Promotion 87

Hubspot Marketing

APRIL 5, 2024

More importantly, should your brand give it a try? Here‘s what I’ve found: What is TikTok Live Shopping Why should brands experiment with TikTok Live Shopping? TikTok live shopping allows brands to showcase and sell products in real time during live streams on the platform. Why should brands experiment with TikTok Live Shopping?

Gen Z 94

Gen Z Millennials Entertainment Manufacturing 94

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. It also shows you have a growing community doing word-of-mouth marketing.

Influencer Marketing 98

Influencer Marketing User-Generated Key Performance Indicator Analytics 98

Hootsuite

DECEMBER 15, 2021

Like in the fashion world, TikTok trends come in and out of style, fast. And while many content creators and savvy social media marketers have found ways to turn TikTok into a business, the platform’s main mission is to “inspire creativity and create joy.” A strong (personal) brand. It’s the circle of life.

Gen Z 142

Gen Z User-Generated Fashion Transform 142