Sprout Social

MARCH 14, 2025

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. A self-hosted app gives you complete control over the branding and shopping experience.

Branding 118

Branding Gen Z Energy Shoppers 118

Sprout Social

JUNE 26, 2025

Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social.

Influencer Marketing 108

Influencer Marketing Gen Z Affiliate Marketing Fashion 108

Hubspot Marketing

JANUARY 31, 2024

Case in point: The Gen Z caviar bump. A TikTok trend that’s helping brands tap a $465 million global market. And while TikTok and Gen Z can’t account for all of that, another market research study shows that caviar sales have grown 76% since only 2020. Don’t ignore Gen Z. A caviar what now?

Gen Z 138

Gen Z Millennials Food Global Marketing 138

Sprout Social

JULY 1, 2025

With nearly 9 million active Aussie users (including 38% of the population over 18), TikTok is one of the fastest-moving brand networks, but finding the right creators can be tricky. He has a significant following across TikTok and Instagram and was even crowned TikTok Australia’s Food Creator of the Year in 2024. You’re not alone.

Branding 87

Branding Fashion Food Gen Z 87

Martech

JANUARY 22, 2025

RMNs let brands reach consumers with laser-like precision when they are ready to buy. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it.

Gen Z 111

Gen Z Retail Food Millennials 111

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. Check out their profiles, posts and engagement rates.

Gen Z 112

Gen Z Health Influencer Marketing Food 112

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 89

Gen Z Branding Retail Education 89

Hubspot Marketing

FEBRUARY 3, 2025

From its catchy jingle to its famous golden arches to iconic characters and mascots, the burger chain contains many branded elements that stand the test of time. Director of Brand, Content, and Culture Marketing Anna Engel and Brand Marketing Manager Nathaniel Gaynor both say the secret sauce lies in its fan-driven strategy.

Gen Z 72

Gen Z Fashion Food Marketers 72

illumin

NOVEMBER 21, 2024

Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Sprout Social

JUNE 11, 2025

More than just a single approach, influencer marketing now represents several campaign types and a core way for brands to use socials to expand reach, further influence and gain new followers. Influencers don’t just drive platform choices, they also influence brand engagement. This list isn’t exhaustive, of course.

Influencer Marketing 107

Influencer Marketing Gen Z Food Health 107

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?

Gen Z 111

Gen Z Millennials Shoppers Price 111

The Drum

JUNE 4, 2025

Birds Eye, winner of Gold in the CPG/FMCG category at The DMA EMEA Awards, is showing that even legacy brands can think like challengers. Best known for its freezer staples, the century-old brand is embracing gaming, Gen Z humor, and pop-up culture to stay relevant—rewriting the frozen food playbook for a new generation.

Food 58

Food Gen Z Brand Management Management 58

Sprout Social

APRIL 10, 2025

From comedy sketches to UK foods, here are the 15 UK TikTok trends impacting the app at the moment. If your brand wants to participate in a trend, time is of the essence. The influence of UK food TikTok and creative food recipes When it comes to TikTok trends, food is one of the most influential categories for UK users.

Gen Z 103

Gen Z Food Fashion Millennials 103

Traackr

JUNE 24, 2025

Brand Leaderboard Talk to Us Login Login Talk to Us How To  mins read Golfcore Is Taking Over TikTok: What Brands Should Know By Traackr Jun 24, 2025 If you heard golf is trending, you might picture polished swings and country clubs. For brands, this signals real crossover potential.

Gen Z 52

Gen Z Branding Fashion Food 52

Sprout Social

MAY 8, 2025

With the rise of social search, unprompted brand discourse and unfiltered consumer sentiment, Reddit has become a goldmine for real-time, organic insightsand a competitive advantage for brands that know how to harness it. Why tracking Reddit trends is important for your brand Reddit is built to spark trends.

Gen Z 123

Gen Z User-Generated Industry Insights Health 123

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials.

Branding 79

Branding Gen Z Pharmaceutical Health 79

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? And we’re the number one sports destination for Gen Z fans.”

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Sprout Social

OCTOBER 11, 2024

This diverse range of athletes has sparked a global sports marketing renaissance, and is giving brands a way to expand their reach (especially to new audiences). Which expands the opportunities for brands and athletes alike. million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy.

Transform 92

Transform Fashion Gen Z Food 92

Sprout Social

NOVEMBER 26, 2024

But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. In this article, we’ll break down the FTC influencer guidelines, why they matter and the branded content policies for each major social media network. You want your influencer partnerships to feel natural and engaging.

Gen Z 122

Gen Z Influencer Marketing Health Promotion 122

Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users.

Gen Z 65

Gen Z Transform Fashion Food 65

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform. Run and measure campaigns.

Gen Z 128

Gen Z Branding Fashion Food 128

Buffer Marketing

JULY 22, 2024

In social media advertising, you create and run ads from your brand account.    You might use influencer-generated or user-generated content within your ads, but the ads are displayed from your own account (except in influencer whitelisting, where you run ads using a creator’s account).

Advertisers 103

Advertisers Advertising Gen Z Social Media Marketing 103

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. They want brands that speak to them as peoplenot just as a demographic box to check. Gender-neutral advertising is a modern approach to inclusivity thats reshaping how brands connect with their audiences. How can your brand get it right?

Advertisers 52

Advertisers Advertising Gen Z Millennials 52

Sprout Social

APRIL 10, 2025

This time, were spotlighting healthcare organizations who are paving the way for brands in regulated industries. Like in many regulated sectors, conversations about medical conditions and healthcare brands are rampant with misinformation. For many patients, the first time they interact with your brand might be on social.

Gen Z 70

Gen Z Pharmaceutical Health Millennials 70

Buffer Marketing

APRIL 18, 2024

Some influence web design, some make their way onto packaging, and others become a staple for social media branding. In order to stay ahead of the curve, savvy business owners are constantly on the lookout for ways to keep their social media branding fresh, engaging, and relevant. One powerful strategy?

Gen Z 130

Gen Z Branding Food Transform 130

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge. Gen X: six hours and five minutes. million users in 2028.

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. They aren’t loyal to brands.

Influencer Marketing 127

Influencer Marketing Market Trends Gen Z Fashion 127

Martech

SEPTEMBER 24, 2022

The findings explain some of the live events and tie-ins that brands are launching in the metaverse, on platforms like Decentraland and Roblox. Dig deeper: How brands are joining the metaverse. The survey was distributed relatively evenly across Gen Z (88 participants), Millennials (101), Gen X (136) and Boomers (76).

Gen Z 124

Gen Z Millennials Fashion Food 124

Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

Gen Z 136

Gen Z User-Generated Education Food 136

Sprout Social

SEPTEMBER 3, 2020

And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands. How exactly are brands using Twitch? Why does Twitch matter for marketers?

Gen Z 141

Gen Z Branding Millennials Real Estate 141

Hubspot Marketing

JULY 30, 2023

Making good content isn’t even half the battle for brands today. Brands with an engaged social media community will win audiences. Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Consumers slide into brands’ DMs for customer service.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Neil Patel

JUNE 10, 2025

And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. The most common examples of experiential marketing include pop-up experiences, product sampling and demos, brand activations, workshops, guerrilla marketing, and AR/VR initiatives.

Gen Z 69

Gen Z User-Generated Food Marketers 69

Search Engine Land

FEBRUARY 8, 2024

Multiple studies have shown that Gen Z in particular uses TikTok for Search, sometimes as a replacement for Google , and last year the company introduced search ads. TikTok is more than a platform for awareness – it can also generate sales and conversions for brands and businesses (look no further than #TikTokMadeMeBuyIt).

Gen Z 118

Gen Z Food User-Generated Entertainment 118

Hubspot Marketing

MAY 9, 2022

Social media is one of the best ways to amplify your brand and the great content you’re creating. Keep this in mind as you review the information and see how that is applicable to your brand. However, when comparing B2C and B2B brands , the former report Saturdays as the best day while the latter say it’s Friday. 3 and 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hubspot Marketing

MAY 28, 2025

For example, Thrive Causemetics is a beauty brand with high-quality, cruelty-free makeup that uses ecommerce video marketing to share tutorials and behind-the-scenes clips of their products in action on Instagram, building a more personal connection with their community. Does that mean that every video delivers results? Of course not.

eCommerce 106

eCommerce Shoppers Marketers Marketing 106

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Marketing on Twitch is in its early stages, but that doesn’t mean that brands haven’t already started jumping on the channel to raise awareness for their business. Partner with influencers that align with your brand.

Gen Z 124

Gen Z Food Influencer Marketing Marketers 124

Hubspot Marketing

JULY 29, 2022

In this post, discover expert insight and tips from HubSpot’s Nonprofit Marketing Trends Report for 2022 that will help you build the brand awareness you’re looking for. Gen Z and Gen X prefer to donate via Facebook, social media, texting, and mobile apps. Nonprofit Trends to Watch in 2022. View this post on Instagram.

Market Trends 143

Market Trends Gen Z Non-Profit User-Generated 143