Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. It is one of the fastest-growing brand-building strategies, nearly tripling in value to an estimated $9.7 billion in recent years. Baby Boomers. What kind of messaging reaches Gen X?

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Transform 63

Transform Customer Branding Food 63

Calvyn Lee Blog

JANUARY 28, 2023

Then in April, TikTok built on the experiential appeal of marketing on the platform by introducing interactive add-ons for in-feed ads designed to drive engagement. According to the company’s own research, 81% of its users leverage TikTok to find new brands, products, and services.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Rock Content

JULY 14, 2020

As much as it is already a well-established Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. We will discuss influencer marketing, covering topics such as: What are influencers?

Influencer Marketing 72

Influencer Marketing Promotion Marketing Marketers 72

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. And the main idea being shared by most influencers?

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Hubspot Marketing

SEPTEMBER 13, 2023

Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth. If you’ve always wanted to experiment with this strategy, but haven’t had the time or resources to produce your own campaigns, sponsoring content from other companies or influencers might be the right strategy for you.

Food 101

Food Fashion Advertising Advertisers 101

Sprout Social

SEPTEMBER 3, 2020

Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. Why does Twitch matter for marketers? How exactly are brands using Twitch?

Gen Z 131

Gen Z Branding Millennials Real Estate 131

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. What should be included in an influencer media kit?

Influencer Marketing 90

Influencer Marketing Food Place Branding 90

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Hubspot Marketing

JANUARY 29, 2024

A recent survey shows that 82% of Gen Z consumers would trust brands more if they used authentic images of real customers in their advertisements. She predicts relatability will still be valuable to TikTok audiences in 2024, but not if the creator or brand seems too keen on coming off as relatable to audiences. Don't believe me?

Gen Z 107

Gen Z User-Generated Education Food 107

Buffer Marketing

APRIL 10, 2024

It wasn’t a viable path for most creators — and there weren’t many options in the first place. Partner with brands on sponsored content There’s no way you’ve scrolled through your Instagram feed without coming across a sponsored post.

Affiliate Marketing 100

Affiliate Marketing Non-Profit Finance Promotion 100

Sprout Social

MAY 9, 2022

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. How can you emulate this for your own brand? So why can’t your brand? (As The last one was about viral food hacks and recipes.

Food 116

Food Entertainment Education User-Generated 116

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. 44% of all internet users regularly look up brands on social media networks. Build brand loyalty. OK, so you’ve got a plan and places to be.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Spiralytics

NOVEMBER 14, 2023

Marketers must recognize that, although they’re not currently primary consumers, Gen Alpha is laying the groundwork for future brand preferences and loyalties. They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age.

Gen Z 52

Gen Z Millennials Health Transform 52

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. This signals a huge window of opportunity for marketers and advertisers. The good news?

Gen Z 119

Gen Z Entertainment Law Fashion 119

Neil Patel

MARCH 4, 2021

This gives your brand a customizable home on Amazon. An Amazon Storefront is a small version of the Amazon website just for your brand. You can showcase your best-selling products, tell your brand story and promote brand new products. Increase Brand Awareness. Enroll in Amazon Brand Registry.

Analytics 130

Analytics Promotion Shoppers Advertising 130

Neil Patel

JULY 26, 2021

Overall, remember your content needs to be interesting, important, timely, and funny (if it’s appropriate for your brand). A Starbucks customer sees the post and gets excited about a new drink or food item they can try. Plus, they get to promote a partner product and benefit from influencer marketing at the same time!

Social Media Marketing 145

Social Media Marketing Advertising Advertisers Education 145

AWeber

SEPTEMBER 12, 2023

Let’s weigh the best options for you: 8 ways to monetize Instagram Sponsored posts and influencer marketing The fastest way to monetize your audience? In a sponsored post, you’ll highlight a product, brand, or company. You can sign up for an influencer marketing platform like Upfluence and watch the opportunities roll in.

Affiliate Marketing 85

Affiliate Marketing Fashion Influencer Marketing Product 85

Hubspot Marketing

NOVEMBER 5, 2019

Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products. Below, I'll give you a rundown of the opportunities each social network listed in the poll above offer when it comes to marketing physical products.

Shoppers 125

Shoppers Product Gen Z Promotion 125

Girl Power Marketing

DECEMBER 9, 2020

Meal kits and grocery delivery apps are booming as consumers seek more ways to stay home while ordering the food they need. Most, if not all, of these changes are sure to remain in place and even continue to evolve even further. The same is true for marketing strategies. Purposeful Marketing.

eCommerce 52

eCommerce Shoppers Social Media Marketing Food 52

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. What is word of mouth marketing, anyway? This includes @mentions of your brand and tagged posts. Brand ambassadors.

User-Generated 134

User-Generated eCommerce Shoppers Promotion 134

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Neil Patel

OCTOBER 17, 2020

The bot cannot identify accounts who are bots, brand ambassadors, or inactive accounts. The bot often messes up targeting and adds accounts who have no genuine interest in your brand. How Buying Instagram Followers Affect Your Brand Negatively? But if they don’t engage with you, you aren’t influencing them at all.

Fashion 145

Fashion Entertainment Education Food 145

Sprout Social

FEBRUARY 23, 2022

It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. Why Instagram shopping should be a top priority for ecommerce brands. But if you’re like most brands, the platform serves you best as an extension of your existing storefront. But times have changed.

Shoppers 126

Shoppers Customer eCommerce User-Generated 126

Exposure Ninja

OCTOBER 2, 2023

Traditional Marketing Examples Traditional marketing is any marketing that takes place offline — like print, broadcast and events marketing. Print Marketing Examples Print marketing refers to any marketing material that’s printed. The companies they work for are alongside their names.

PR 52

PR Marketing Marketers Promotion 52

Sprout Social

MARCH 13, 2017

It’s a Saturday afternoon and you’re walking down the street looking for a place to try for lunch. After all, if they served good food, people would be in them, right? Even if the empty restaurants actually have better food and service, since more people are in the other ones, the assumption is they’re better.

Influencer Marketing 110

Influencer Marketing Shoppers Non-Profit Food 110

Sprout Social

MAY 8, 2019

Based on recent Instagram stats , the visual space is becoming more and more crowded with brands fighting tooth and nail for more customers. Heck, major brands like TopShop and H&M post up to three times per day (if not more often). Brands should ramp up if they want to keep up. Focus on people-centric content.

Promotion 109

Promotion User-Generated Influencer Marketing Food 109

TechWyse

JANUARY 31, 2023

Ever since the pandemic took place, however, the app experienced an upgrade and it has become so much more. Here are five TikTok trends to look out for this year: More brands will partner with TikTok influencers. User-generated content will become increasingly important to marketers. Hashtags will remain popular.

Gen Z 52

Gen Z User-Generated Retail Digital Marketing 52

TechWyse

FEBRUARY 28, 2023

How Social Media Marketing for Super Bowl LVII Performed Against Traditional Ads Source: Shutterstock Regardless of whether you’re an avid sports fan or not, the Super Bowl has something for everyone to enjoy. For some, it’s chowing down on greasy food, while sitting on the edge of their seats and watching the big game.

Retail 52

Retail Social Media Marketing Email Marketing User-Generated 52

Girl Power Marketing

MARCH 4, 2021

The purchasing process for deciding between brands of paper plates or potato chips is much shorter than the process for purchasing a new car or designer handbag. This is because most buyers are already aware of their need for grocery items, but that may not necessarily drive them to discover new brands.

Shoppers 52

Shoppers eBook Branding Social Media Marketing 52

SocialPilot

JANUARY 26, 2024

Influencer marketing seems to have become the holy grail for achieving social media success of brands. According to marketers, influencer-generated content earns 8x more engagement than sophisticated branded content. In this article, I will tell you how to crack the code and find influencers for your brand.

Branding 80

Branding Influencer Marketing Promotion User-Generated 80

Econsultancy

DECEMBER 6, 2021

As remote work and business continues, it is evident B2B brands are investing in Instagram and other (perhaps typically neglected) social platforms to connect with their employees and potential customers in new and creative ways. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Sprout Social

MARCH 8, 2017

Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. At the same time, some managers are hesitant to deem someone a social media influencer just because they have thousands of followers. Influencers Build Relationships.

SEO 111

SEO Influencer Marketing Advertising Advertisers 111

Neil Patel

JULY 31, 2021

Awareness: First, a person discovers your brand and becomes a lead. Desire: Then, your goal should be nudging prospects from simply thinking they like something to actively wanting it, possibly by making proposals or carefully placing glamorous adverts for repeat exposure. Interest: Next, you build their interest in your product.

User-Generated 145

User-Generated Analytics Product Millennials 145

Power Digital Marketing

MARCH 30, 2020

Email Marketing During the COVID-19 Crisis. Content Marketing During the COVID-19 Crisis. Social Media Marketing During the COVID-19 Crisis. Influencer Marketing During the COVID-19 Crisis. Paid Search Marketing During the COVID-19 Crisis. Amazon Marketing During the COVID-19 Crisis.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Duct Tape Marketing

DECEMBER 29, 2022

A Guide To Building An Authentic And Powerful Personal Brand written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Bull. In this episode of the Duct Tape Marketing Podcast , I interview Laura Bull. 18:02] Could you unpack your brand matrix for us? [20:33] Like this show?

Branding 86

Branding Transform Entertainment Product 86