Martech

JULY 25, 2023

Before the pandemic, many marketers had already been accustomed to working on initiatives that involved collaboration with people outside their own offices since many brands operate across regions or around the globe. Functions may include task assignments, time tracking, budgeting, team communication and file sharing, among others.

Management 78

Management Transform Whitepaper Marketing 78

Adobe Experience Cloud Blog

MAY 3, 2019

Not to mention increased marketing expenses in a bid to introduce your brand to the local market! Why should you expand into new markets? Unlike in the past when big corporate brands ruled the global business realm, small businesses are currently steering the business forward across the world.

Logistics 133

Logistics Transform Law Global Marketing 133

Martech

OCTOBER 18, 2022

Digital out-of-home marketplace VIOOH sees the programmatic transformation of DOOH as a driver for new money from ad budgets. brands, 62% plan to boost DOOH with social media. brands plan to integrate this channel with DOOH. brands plan to integrate this channel with DOOH. brands plan to use DOOH with digital audio.

Gen Z 105

Gen Z Retail Transform Advertising 105

Marketing Insider Group

JUNE 8, 2020

I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”. It is just accelerating.

Thought Leadership 96

Thought Leadership Content Marketing Transform CMO 96

Martech

FEBRUARY 16, 2023

We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game. It was also part of their global brand refresh. One in the U.S.,

Transform 103

Transform Advertising Advertisers B2C 103

Marketing Insider Group

JANUARY 30, 2023

After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function. Rise of Derivative and Synthetic Data: data are derived and aggregated, transformed, and synthetic data comes from machine-generated data and via algorithms.

Thought Leadership 77

Thought Leadership Transform eBook Analytics 77

Set Up

APRIL 21, 2022

He then worked for Procuri as their SVP of Global Marketing where he learned about the emerging concept of “software as a service.” The CMO leads the global marketing team on everything including brand, demand generation, and customer advocacy. Ariba, a SAP Company, soon acquired Procuri and made Minahan CMO.

CMO 52

CMO Transform Thought Leadership Global Marketing 52

Marketing Insider Group

JUNE 9, 2020

In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products. A good product is no longer enough to achieve brand loyalty.

CMO 120

CMO Transform Advertising Advertisers 120

Set Up

NOVEMBER 21, 2023

Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing. Lennon: Being a manufacturer that supports the world’s biggest brands, we don’t have to look very far to gain inspiration from many industries.

Manufacturing 59

Manufacturing Transform B2C Entertainment 59

Welcome Software

JULY 25, 2022

As consumer expectations skyrocket alongside rapid digital transformation, marketing creativity and execution took a big hit in the era of hybrid work. We recently surveyed over 900 global marketers to understand how exactly marketing creativity has suffered, how they overcame this struggle and the impact on teams and customers.

Transform 40

Transform Global Marketing Marketing Marketers 40

Sprout Social

SEPTEMBER 8, 2020

There’s one session that stands out as your favorite and you’re sure the takeaways could totally transform your team, probably your business and definitely the way your business approaches and values social. You learn a ton. You take copious notes, so many that your hand cramps up. Make the most of your event insights.

Transform 125

Transform CMO Education Global Marketing 125

Hubspot Marketing

DECEMBER 26, 2022

This is largely due to the digital transformation and massive increase in data, which requires people who can use technology to interpret data and take action to drive a company forward. Search engine marketing (SEM). Brand positioning and strategy. Email marketing. Search engine optimization (SEO). Vendor management.

Copywriting 144

Copywriting Key Performance Indicator Transform Marketing 144

Litmus

MARCH 13, 2020

Remote working is definitely having a moment, empowering brands to collaborate with each other and connect to customers and partners from great distances. It’s not surprising that brands who rank high in customer experience often are bolstered by a highly effective and personalized email marketing program.

Customer 85

Customer Transform CMO Communications 85

Econsultancy

FEBRUARY 8, 2022

As part of these strategies, we’ve seen a huge increase in PPC and SEO work, better, faster ways of working (quicker decision making, reduced lead times on activity) and more emphasis on brand differentiation. If 2020 and 2021 saw technology as a great enabler, 2022 will see it become truly transformational.

Customer 58

Customer Pharmaceutical Transform PR 58

Pam Didner

JUNE 20, 2022

For starters, I still love this definition from How to Transform Marketing into a Center of Excellence : “A center of excellence consists of subject-matter experts and uses methodologies and tools that enable shared learning and encourage the building of a performance-based team.” What is a Center of Excellence (COE)?

Transform 96

Transform Marketing Marketers New Technology 96

Hubspot Marketing

OCTOBER 24, 2022

Director of Global Marketing, Document Workflows, told me that increasing revenue is a top goal of hers for 2023. She adds, "As a marketing leader, I am embracing this challenge, making efficient growth a top priority in 2023. Improving sales and marketing alignment. Michelle Keene , Dropbox's Sr.

Gen Z 89

Gen Z Millennials Transform User-Generated 89

Welcome Software

JUNE 22, 2022

Global marketing spending took a big hit during the calamities and uncertainties of 2020. Although average company spending as a percentage of total outlays has not yet returned to pre-pandemic rates, marketing spending experienced a strong return in the last year, climbing from 6.4% Why the shift to analytics for marketers?

Analytics 40

Analytics Transform Global Marketing User-Generated 40

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Described as “a data and marketing event where science and creativity drive increased customer engagement,” it’s no surprise that &THEN will be welcoming the top brands and marketers. Marketing Presentations. Leveraging digital marketing and personalization across multiple channels is key.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Customer Journey 134

Bannerflow

JULY 16, 2019

In-house marketing is transforming the industry. It’s also a leader for in-house marketing. Interview with Elin Svahn, Global Marketing Manager and Head of Brand Studio at Klarna. Since Elin Svahn started working at Klarna, she has overseen a rapid shift in how their internal marketing works.

Transform 45

Transform Global Marketing Copywriting PR 45

Martech

JULY 12, 2021

One of those companies was Driscoll’s, the “only the finest berries” brand. We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Shopper marketing is where we spend most of our time and money now,” she said.

Shoppers 121

Shoppers Shopper Market Millennials Retail 121

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Establishing collaborative infrastructures enabled us to pool the knowledge, resources, and perspectives of our global Marketers. This helps us make smarter, evidence-based decisions regarding our approach to marketing automation.” – Heather Lindeman, Marketing Technology Manager, CFA Institute.

Energy 90

Energy Transform Thought Leadership Marketing 90

Content Marketing Institute

AUGUST 17, 2018

If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced. The thoughtful strategy, careful coordination, and smart repurposing behind this work earned Bertrand Cerisier, who led the initiative, a Content Marketer of the Year nomination. Does your futuristic workspace include printers?

Transform 56

Transform Marketing Marketers Global Marketing 56

Hubspot Marketing

DECEMBER 22, 2023

They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. This guide will explore 11 examples of real brands using AI in 2023 and beyond. Here's something to think about About 45% of marketers in our survey use generative AI for this exact purpose.

Branding 105

Branding Transform User-Generated SEO 105

Marketing Insider Group

JUNE 22, 2020

So, to summarize, I would say it has been an incredible ride of transformation and growth, for me and the company. Our people are what have allowed us to deliver more than $10B in revenue for some of the most recognizable brands in the world including SAP and Adobe-Marketo. A: The key to our success is our workforce.

Telemarketing 66

Telemarketing Transform Education User-Generated 66

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. What inspired you to pursue a career in marketing?

Transform 105

Transform PR Marketing Marketers 105

Econsultancy

DECEMBER 3, 2021

Markdowns over the last year and a half have prompted online shoppers to discover a wider range of products and migrate to alternative brands. In a recent 2021 assessment, Shein has been valued at an equivalent £21 billion, up from £10 billion last year, crowning the brand as the largest online-only fashion retailer in the world.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Vertical Response

MARCH 22, 2024

It’s important to design a website that builds trust and authority while communicating your brand values. Here are some tips to keep in mind: Your domain should be easy to remember and relate to your brand name. Your website is a key marketing tool for attracting new customers and building your brand identity.

Transform 70

Transform Affiliate Marketing Shipping Education 70

Sprout Social

OCTOBER 23, 2018

It’s that time of year, where a global community of agency partners, experts and transformative industry pros join Sprout Social in one inspiring space. The value of a social audience lies in their influence, their receptivity, and the results they drive for brands. The good old marketing funnel. Our speakers did.

Transform 64

Transform Food eCommerce Education 64

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation.

SEO 62

SEO Transform Gen Z PR 62

Rock Content

DECEMBER 21, 2020

What if you could consider the whole world as your operating market? Without borders for branding, your company could reach people from many different countries and cultures. Then you need to learn more about global branding! To arrive in a new country and make your brand relevant is not exactly an easy task.

Brand Management 78

Brand Management Branding Management Logistics 78

Marketing Insider Group

JUNE 15, 2020

And there are the tech savvy marketers, they are running campaigns and [primary brand and demand generation builders. They are using things like Marketing Automation Platforms (MAP), CRM and MarTech and leverage these tools every day. They are focused upon the business outcomes and how it impacts the customer journey and CX.

Transform 105

Transform Law Marketing Marketers 105

Sprout Social

NOVEMBER 30, 2020

3 must-dos before a global marketing push. So much of international marketing involves doing your homework. Below are three top priorities for any brand seriously interested in entering international markets. Are there any cultural, societal or religious conflicts between your brand and the average consumer?

Shipping 93

Shipping Marketing Marketers Transform 93

Welcome Software

MARCH 15, 2022

The findings not only confirm the looks of the evolving marketing landscape that we have witnessed with hundreds of our customers but also throw some fresh and rather keen insights into the mix. Size: Enterprise & Mid-Market? It accelerates speed-to-market at scale ?while Who was targeted? Titles: Director & above?

Transform 52

Transform Marketing Marketers CMO 52

Use Insider

DECEMBER 13, 2023

By inputting parameters and objectives, AI can propose innovative concepts and strategies that marketers may not have considered that will resonate with their target audience. It can assist with language translation and localization: For marketers operating in global markets, generative AI can assist in language translation and localization.

Customer 52

Customer User-Generated Customer Journey Transform 52

Econsultancy

MARCH 4, 2022

SaaS brand Attest has released an October 2021 report which shows interest in product subscription brands has begun to subside in the US after experiencing high levels of new sales during 2020. 48% surge in global ecommerce app downloads from Jan-July 2021. billion, up from $386.1 billion in 2020. in Q3 2020 to $103.43

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Martech

JANUARY 12, 2023

It’s really helped us to tie everything together and put everything in one place so it’s easy to find,” said Rebecca Baxter, Booksy’s global marketing coordinator, at The MarTech Conference. “So They now have 19 million users, and over 500 employees. “It’s Dig deeper: How to build your DAM foundation.

Product 88

Product Global Marketing Management Digital Marketing 88

Rock Content

JULY 11, 2016

There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans, and sports marketers.

Entertainment 44

Entertainment Transform User-Generated Marketing Plan 44