Hubspot Marketing

JULY 10, 2023

The third wave of adoption will be transformational and will demand approaches that are organization-wide, enable continuous learning (via iterative feedback loops), and designed to shape new capabilities and processes. Saving time Adding value to processes Transforming processes Right now, we’re still solidly in the midst of Wave 1.

Customer 80

Customer Transform User-Generated Retail 80

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 101

Marketing Strategy Manufacturing PR Marketing 101

Marketing Insider Group

JUNE 18, 2015

So what if an automotive brand doesn’t portray the image it wants? Content marketing can help. The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences.

Automobile 83

Automobile Content Marketing Transform Marketing 83

Martech

MARCH 15, 2022

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. Why is branding important?

Branding 142

Branding Transform Customer Acquisition Customer 142

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research.

Transform 70

Transform Affiliate Marketing Shipping Education 70

Sprout Social

FEBRUARY 28, 2022

It’s no wonder brands are eager to hop on these opportunities for cultural advertising. Let your values align your brand to cultural moments. Your core values should serve as a north star for all your marketing efforts, including your cultural advertising plays. After all, cultural moments don’t come with brand guidelines.

Branding 111

Branding Health Transform Advertising 111

Sprout Social

NOVEMBER 14, 2022

Imagine if you could monitor and analyze all social media conversations happening around your brand, and tap into consumer insights that prove crucial for growing your business. By tapping into social listening, you can build a deeper understanding of your audience and gather honest feedback about your brand/products.

Marketing Strategy 99

Marketing Strategy Thought Leadership Transform PR 99

Rock Content

DECEMBER 16, 2023

These days, content marketing is more than just a good idea with your business’s ongoing branding and advertising goals. Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond. It helps consumers better remember brands they’ve interacted with, as well. Here are some key examples.

Market Trends 76

Market Trends Content Marketing Transform Marketing 76

Econsultancy

MARCH 4, 2022

SaaS brand Attest has released an October 2021 report which shows interest in product subscription brands has begun to subside in the US after experiencing high levels of new sales during 2020. 91% of ecommerce CMOs believe their brand’s revenue will grow in the next 12 months. billion, up from $386.1 billion in 2020.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Sachs Marketing Group

NOVEMBER 10, 2023

Blog Posts Blog posts serve as a versatile content medium for ecommerce sites, helping to drive traffic, establish brand authority, and connect with customers on a deeper level. Understand Your Audience : Conduct market research to understand who your customers are, what they need, and what kind of content will resonate with them.

eCommerce 52

eCommerce User-Generated Entertainment Shoppers 52

Content Marketing Institute

MARCH 28, 2018

blog posts, e-books, webinars, videos) for content marketing purposes. It’s research-informed content that can help position your brand as a thought leader and draw attention to your solutions. HANDPICKED RELATED CONTENT: How to Transform Complex Data Into Understandable and Shareable Visuals. Will you gate the research?

Whitepaper 98

Whitepaper Transform B2C Content Marketing 98

Rock Content

JANUARY 26, 2021

When it comes to marketing, human beings are behind the screens, elaborating or receiving the companies’ ads and content. The intention is to approach brands and consumers with the human essence in mind, which is often lost in digital communications due to the fast pace we live in. From Marketing 3.0

Branding 111

Branding User-Generated Transform Health 111

Neil Patel

AUGUST 24, 2021

Professor Jonah Berger researches marketing at the University of Pennsylvania. But he’s not studying the science of advertising or market research. As soon as he transformed the site into a blog, allowing people to leave comments, the site went viral. Image by The Wharton School University of Pennsylvania.

Transform 145

Transform Marketing Marketers Non-Profit 145