Buffer Marketing

APRIL 18, 2024

Some influence web design, some make their way onto packaging, and others become a staple for social media branding. In order to stay ahead of the curve, savvy business owners are constantly on the lookout for ways to keep their social media branding fresh, engaging, and relevant. One powerful strategy?

Gen Z 106

Gen Z Branding Transform Food 106

Digital Marketer

FEBRUARY 26, 2024

In an era where consumers are bombarded with endless choices and digital noise, standing out as a brand is more challenging than ever. Enter experience marketing – a strategy that transcends traditional advertising by focusing on creating immersive, memorable interactions.

Transform 94

Transform Key Performance Indicator Customer Journey Marketing 94

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Transform 106

Transform Manufacturing Pharmaceutical Analytics 106

Sprout Social

FEBRUARY 29, 2024

Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. Which functions of AI are used in business?

Transform 114

Transform User-Generated Analytics Market Trends 114

Sprout Social

JANUARY 9, 2024

They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What are the benefits of applying AI analytics?

Analytics 108

Analytics Transform Key Performance Indicator CRM 108

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Transform 129

Transform Marketing Marketers Market Research 129

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 52

Marketing Strategy Branding Market Segmentation Marketing Mix 52

Sprout Social

JUNE 17, 2021

Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. 55% of consumers learn about new brands on social. I love when brands engage with you on social.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Martech

AUGUST 9, 2021

Consumer insights and market research platform Toluna announced the addition of new research-related tools, or methodologies, available within their Toluna Start suite. Digital communications bring customers closer to brands in many different ways. It can do the same for product development and research, as well.

Product 107

Product Transform Communications Market Research 107

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy.

Customer 103

Customer Transform Communications Promotion 103

SmartBrief - Marketing

MARCH 17, 2024

For influencers able to amass a sizable following, a plethora of opportunities emerge, including brand partnerships, collaborations and even the potential to launch their own companies and brands. Though this approach may lack the precision of traditional market research, it also circumvents many of its challenges.

Influencer Marketing 109

Influencer Marketing Health Transform Marketing 109

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research.

Transform 68

Transform Affiliate Marketing Shipping Education 68

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T. . Why SEOs should care about brand marketing.

Branding 96

Branding Non-Profit Real Estate Transform 96

Rock Content

AUGUST 2, 2023

The market is estimated to be worth $75.39 As NLP technology (Natural Language Processing) continues to advance and transform how we do business, more and more companies are turning to virtual assistants to enhance customer engagement and drive growth. How Are Virtual Assistants Helping Marketers? during 2022-2030.

Transform 87

Transform Marketing Marketers Marketing Automation Platform 87

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Marketing has never been a sedentary experience, but it’s moving at a faster pace than ever before. The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. They’ll continually adapt strategies and transform their best practices as insights are gained.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Customers.ai

NOVEMBER 21, 2023

As a savvy marketer, you’re keenly aware that a substantial portion of your website traffic operates in the shadows of anonymity. The challenge before you is to unravel the mystery of who these anonymous website visitors are and transform them into valued customers. Evolve or die, right? Embracing tools like Customers.ai

Transform 117

Transform Customer Journey Marketing Marketers 117

Rock Content

DECEMBER 21, 2020

What if you could consider the whole world as your operating market? Without borders for branding, your company could reach people from many different countries and cultures. Then you need to learn more about global branding! To arrive in a new country and make your brand relevant is not exactly an easy task.

Brand Management 78

Brand Management Branding Management Logistics 78

Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. Conversion rates Measure how effectively customer interest is transformed into sales. These approaches are effective for broader advertising across a large inventory. That leads to Step 2.

Product 96

Product Transform Price Market Trends 96

Hubspot Marketing

AUGUST 12, 2022

The benefits of this digital transformation are countless. Digital Marketing Specialties Are Endless. Having a brand name behind the course or certificate not only promises a nice detail to add to your resume but also that the knowledge and skills you learn will be valuable and, hopefully, profitable.

Digital Marketing 116

Digital Marketing Pharmaceutical Real Estate Transform 116

Businesses Grow

SEPTEMBER 25, 2023

It was the perfect stage for brands to shine. A beloved brand entered the stage … Oreo cookies. 360i, the agency behind this masterpiece , seized the moment like marketing maestros (fun fact I actually had a hand in creating this Dentsu unit, but that is a story for another day). And it started something new.

Gen Z 126

Gen Z Transform Marketing Marketers 126

Neil Patel

AUGUST 23, 2021

What Neil is Known For: A massive figure in the digital world, Neil is known for entrepreneurial disruption of the digital marketing field, as well as his agency. His posts range from landing page hacks to the transformative power of color. Niche: Personal and professional transformation. Niche: Market research.

Transform 128

Transform Marketing Marketers Digital Marketing 128

Rock Content

JANUARY 26, 2021

When it comes to marketing, human beings are behind the screens, elaborating or receiving the companies’ ads and content. The intention is to approach brands and consumers with the human essence in mind, which is often lost in digital communications due to the fast pace we live in. From Marketing 3.0

Branding 106

Branding User-Generated Transform Health 106

Martech

NOVEMBER 2, 2021

” More technology options aren’t enough to transform marketing operations teams. Farnsworth pointed to marketing research from Lawless Research that found manual tasks actually increased as tool adoption grew. Image: Lawless Research and Workato. How brands can create omnichannel customer experiences.

Transform 125

Transform Marketing Automation Platform Marketing Marketers 125

Hubspot Marketing

MAY 30, 2023

AI Applications Examples AI has transformed the business landscape as time-saving tools complete tasks and help make data-backed decisions. A time-saving example is AI analytics tools that use machine learning to process large amounts of data and surface insights that can help marketers track campaign performance.

Real Estate 109

Real Estate Manufacturing Transform Finance 109

Martech

AUGUST 10, 2021

Consumer insights and market research platform Toluna announced the addition of new research-related tools, or methodologies, available within their Toluna Start suite. Digital communications bring customers closer to brands in many different ways. It can do the same for product development and research, as well.

Whitepaper 110

Whitepaper Transform CMO Market Segmentation 110

Hubspot Marketing

NOVEMBER 15, 2023

In today's data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Analyze your data. Data-Driven Decision Making in Sales 1.

Transform 86

Transform Key Performance Indicator Analytics User-Generated 86

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Transform 104

Transform User-Generated Health Branding 104

Buffer Marketing

MARCH 15, 2023

Every early stage founder like myself dreams of the day when we have the ability to activate high performing targeted online ads, a dedicated social media team, and other tried-and-true marketing techniques that would put us on the same playing field as long-standing heritage brands. Is it the most efficient way to market?

Transform 85

Transform Education Retail Marketing 85

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials 215

Millennials Whitepaper Transform Gen Z 215

Many Chat

APRIL 22, 2022

Making your brand, product, or service known is the first step in the sales funnel. Do your market research and be affordable, and offer the best features and services. So you managed to reel in an audience, market to them, and nurture them along this buying journey to the final stage. Meet their criteria. Check them!

eCommerce 98

eCommerce Non-Profit Transform Entertainment 98

Content Marketing Institute

JANUARY 24, 2019

The massive amounts of social data, growing number of demands and requests from customers through social platforms, and evolving best practices make it easy for marketers to get overwhelmed. Great for: Influencer discovery, market research, trend discovery, analyzing competing brands, driving brand reach.

Transform 97

Transform Price Analytics Social Media Marketing 97

Pam Didner

JUNE 20, 2022

For starters, I still love this definition from How to Transform Marketing into a Center of Excellence : “A center of excellence consists of subject-matter experts and uses methodologies and tools that enable shared learning and encourage the building of a performance-based team.” Local marketing plan. Martech stack.

Transform 96

Transform Marketing Marketers New Technology 96

Search Engine Land

JULY 28, 2023

These virtual humans function as corporate brand ambassadors and appear in dramatic and surprising scenes on popular South Korean TV shows. But there are situations when the best AI video generator for a content marketing campaign doesn’t need to be overpowering. AI has the potential to change market research forever.

User-Generated 97

User-Generated Transform Food Price 97

Customers.ai

NOVEMBER 21, 2023

As a savvy marketer, you’re keenly aware that a substantial portion of your website traffic operates in the shadows of anonymity. The challenge before you is to unravel the mystery of who these anonymous website visitors are and transform them into valued customers. Evolve or die, right? Embracing tools like Customers.ai

Transform 52

Transform Customer Journey Marketing Marketers 52

Duct Tape Marketing

APRIL 14, 2024

Some of those questions are: Project Management: Do you lack someone in-house who can oversee and drive various ongoing marketing and branding projects? Expert Insight: Are you in need of fresh, professional insight into complex marketing challenges, with the ability to turn these insights into actionable strategies?

CMO 79

CMO Transform Communications Marketing Strategy 79

Hubspot Marketing

JULY 10, 2023

The third wave of adoption will be transformational and will demand approaches that are organization-wide, enable continuous learning (via iterative feedback loops), and designed to shape new capabilities and processes. Saving time Adding value to processes Transforming processes Right now, we’re still solidly in the midst of Wave 1.

Customer 79

Customer Transform User-Generated Retail 79

Rock Content

DECEMBER 16, 2023

These days, content marketing is more than just a good idea with your business’s ongoing branding and advertising goals. Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond. It helps consumers better remember brands they’ve interacted with, as well. Here are some key examples.

Market Trends 71

Market Trends Content Marketing Transform Marketing 71