Sprout Social

SEPTEMBER 12, 2022

On a broader scale, they connect you to an unparalleled level of expertise that can extend beyond social—23% and 13% of agencies in our agency pricing and packaging of social media report offered SEO and PR services, respectively. 9 stellar social media management agencies for your brand. But more importantly, we’re good listeners.

Management 89

Management Real Estate Branding Food 89

Search Engine Land

SEPTEMBER 6, 2023

Typical methods to distribute the content to earn links: Social ads remarketing Social ads Social media organic shares Google Ads In contrast to link building outreach, earning a link does not require a request to place a link or share content. Outreach uses tactics from influencer marketing and digital PR to secure links.

PR 136

PR SEO Health Influencer Marketing 136

Sprout Social

AUGUST 31, 2023

Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. This initiative was prompted by the desire to embody their brand values, and look out for the well-being of their employees.

Health 115

Health PR Branding Customer 115

Search Engine Land

MARCH 26, 2024

However, many brands underestimate the importance of dedicated landing pages for their app when it comes to ASO. These brands miss out on the benefits of creating a dedicated app landing page. It’s an opportunity to have a dedicated place for website users to discover your app, learn about its features and value and easily download it.

SEO 94

SEO Real Estate PR Health 94

Search Engine Land

FEBRUARY 2, 2024

“Advertising spend in podcasting is predicted to more than double over the next year, with big brands looking to invest it’s the perfect time to start a podcast for your business. Competition will never be this low again,” said Fiona Fraser, Director of Pow PR and podcast expert. It’s not just about getting the big names on.

SEO 114

SEO PR Entertainment Health 114

Moz

JULY 26, 2020

There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. Every time your brand is mentioned, you’re upping your brand awareness. Short-term benefits.

PR 71

PR Content Marketing Health Marketing 71

Sprout Social

MARCH 9, 2023

In a world of information overload, corporate communications is your way to expand your reach and build your brand. We also included examples from brands to inspire your strategy. An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty.

Communications 110

Communications PR Key Performance Indicator Thought Leadership 110

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 95

Branding Non-Profit Real Estate Transform 95

Search Engine Land

MAY 22, 2023

Fields: SaaS/Software, finance/fintech, ecommerce, health and wellness and many more. BlueTree BlueTree specializes in digital PR for SaaS and technology companies. They aim to outrank competitors through content gap analyses, URL analyses, and link reclamation for brand mentions. Fields: SaaS and technology companies.

Real Estate 89

Real Estate Finance Price Health 89

Sprout Social

APRIL 26, 2022

Communications professionals are increasingly involved with managing brand and corporate identity. The NAACP’s social and PR teams work together with their CEO to create “Tweetments” that serve as official public statements and strengthen relationships with journalists. Improve brand health? Set goals and a timeline.

Communications 85

Communications Thought Leadership PR Health 85

Hootsuite

SEPTEMBER 16, 2022

Then you’re in the right place. Under Bestseller’s corporate umbrella falls fashion brands like Jack & Jones, Vera Moda, and ONLY. On top of a large number of stores, Bestseller has a broad customer base spread across brands. It’s crucial that customers are emotionally engaged with your brand.

PR 97

PR Whitepaper eCommerce Retail 97

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. As is understanding the stakes your brand has in significant cultural moments. Work to make their accounts kind and respectful places.

User-Generated 111

User-Generated Communications PR Health 111

Hubspot Marketing

NOVEMBER 8, 2023

They enable consumers to get up close and personal with their favorite brands, driving awareness and interest in the process. Immersive Experience I like physical spaces because they give customers the opportunity to see, feel, and experience your brand. Sure, it's all about your brand, but your brand is for them.

COS 102

COS Food Transform Direct Mail 102

Hubspot Marketing

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Keep reading to learn how you can properly create, pitch, and distribute a press release for optimal brand awareness. That way, you’re positioning your brand in front of a wider audience. Enter: The press release.

PR 140

PR SEO Analytics Price 140

Exposure Ninja

MAY 26, 2023

Google’s yearly I/O conference is the place to be…or at least…the live stream to watch if you want to be up to date on all the upcoming changes to Google search. Your money or your life refers to website content related to finances or health. And boy, were there a lot of industry-changing announcements for marketers this year.

PR 98

PR User-Generated Marketing Marketers 98

The Next CMO

MAY 26, 2022

in medical device, digital health or Health IT) along with success? Do they have the right expertise, networks, and approach to help win new customers, keep them happy, and make them long-term advocates of your brand? Can they demonstrate industry expertise (e.g., Are they problem solvers or problem makers?

CMO 52

CMO Health PR Customer 52

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need.

PR 90

PR Manufacturing Food Place 90

Econsultancy

DECEMBER 1, 2021

Electronics company Philips has partnered with Movember to support its mission to improve men’s health, whether that be mental health and suicide prevention or awareness of common cancers. Renowned charity Women’s Aid has released a brand-new campaign called Spot The Abuse. ASOSChaosToCalm #inspo #ad.

Gen Z 52

Gen Z Health Retail Millennials 52

Hootsuite

SEPTEMBER 6, 2023

List what brands you’ve worked with, which platforms you’ve used, and brief details about their followings. If you can throw in a concrete, numerical achievement (for example, “I increased this brand’s Instagram follower count by 5%,” or “I doubled engagement rate on TikTok for this brand in three months”), even better.

Management 103

Management Social Media Marketing Communications Analytics 103

Buffer Marketing

JULY 13, 2022

Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual. Poor handling can hurt you and your brand and turn customers away. Always address negative comments about you or your brand Should you address every comment you receive? We think so.

Communications 118

Communications PR CMO Health 118

Neil Patel

NOVEMBER 25, 2020

That’s not to say there isn’t a place for the logical or the rational in decision making. Think about some big-brand rivalries and preferences will surface in your mind. How do you feel when you look at this major brand comparison? They raised just under $8,000 , which was a profit of approximately 2,700%.

Marketing 145

Marketing Marketers Health Manufacturing 145

Marketing Insider Group

JUNE 29, 2020

In fact, many of the companies who gained market share and grew awareness during these past few months, did so because they communicated about staying connected and not about themselves or their brand. Mary Stanhope, CMO of Unitas Global, said the health and safety of family members is the top priority. “In

CMO 133

CMO Marketing Marketers Health 133

Content Marketing Institute

SEPTEMBER 26, 2018

Content should address the motivations and needs of the customer at various points of their process , so that it strengthens their positive feelings about the brand, heightens their likelihood to convert, and increases their customer lifetime value. How can I use content marketing to increase brand presence in the most efficient way?

Content Marketing 96

Content Marketing Thought Leadership Marketing Marketers 96

Duct Tape Marketing

DECEMBER 13, 2016

Whatever you find on page one in the Google SERPs amounts to a significant collage of how your brand is seen in the wild today. Reputation management used to fall almost exclusively under the heading of PR. Google your favorite brand and add the word “sucks” in your search. And frankly, it often did blow over. So Apple + sucks.

Real Estate 76

Real Estate PR Management Shipping 76

Litmus

MARCH 19, 2020

As the spread of the coronavirus evolves into a global health pandemic, many marketers are struggling to understand what the crisis means for their email program. According to our quick webinar poll, only about a quarter of email marketers feel confident they have a solid communication plan in place right now. And if so, how?

Email Marketing 96

Email Marketing Communications Marketing Marketers 96

Moz

JUNE 28, 2020

In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. While it would be impossible to learn what the actual sexiest places in the world were, (what does that even mean?) Online , Women's Health , and Elite Daily. These are unique ideas — no two are alike.

Entertainment 80

Entertainment PR Health Industry Insights 80

Sprout Social

APRIL 15, 2024

Types of crises to manage Stages of crisis management 5 crisis management strategies for your brand What is crisis management? A public health crisis can put worker safety at risk. A reputational crisis can damage your standing with loyal customers and negatively impact brand reputation. The hack was a PR nightmare for 23andMe.

Management 91

Management Communications Health PR 91

Content Marketing Institute

AUGUST 28, 2018

The example I highlighted is not isolated, most brands go into channels to sell from them instead of digging deeper to become part of the culture. Most brands go into #socialmedia channels to sell, not to become part of culture. Corporate blogs that are nothing more than self-promotional PR are all too common, says @allisonwert.

Content Marketing 109

Content Marketing Thought Leadership Marketing Marketers 109

Moz

JUNE 28, 2020

In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. While it would be impossible to learn what the actual sexiest places in the world were, (what does that even mean?) Online , Women's Health , and Elite Daily. These are unique ideas — no two are alike.

Entertainment 72

Entertainment PR Health Industry Insights 72

Adobe Experience Cloud Blog

JANUARY 18, 2017

Creating effective backlinks now requires engaging content, influencer marketing , and at least little bit of PR savvy. It might require more than one or two SEO experts in a marketing team, which is why some brands are choosing to partner with a professional SEO agency. What metrics define “success” for you?

SEO 123

SEO Thought Leadership User-Generated PR 123

Hubspot Marketing

AUGUST 30, 2022

If you're looking for some great finance podcasts to listen to in 2022, you've come to the right place. Created for women by women, this podcast is an extension of the Clever Girl Finance brand, which is personal finance media and education platform in the U.S. Standout episodes: How to Get PR without a Publicist.

Finance 25

Finance Real Estate Health Education 25

Litmus

APRIL 12, 2024

You wouldn’t want email marketing slip-ups to impact the reputation of your root domain, which could harm deliverability for sales, PR, or other team members sending personal or outreach emails from the root domain in their own inbox. The subdomain “e” denotes “emails” and doesn’t overwhelm our brand name. Or vice versa.

Management 102

Management PR Health Marketing 102

Marketing Insider Group

JULY 31, 2023

The Need for Industry Experts From the days of patent medicine hucksters to print ads touting the health benefits of cigarette smoking, consumers have long been the target of unreliable marketing content. First, expert-informed marketing content reinforces their perception of your brand’s authority within your industry.

Health 85

Health PR Food Marketing 85

Power Digital Marketing

MARCH 30, 2020

Right now there is so much out of our control, brands and consumers are panicking and people have uncertainty around the brands they have previously become loyal to. But, what we can control is how we message about the brand and the road we are taking during this time. . Public Relations During the COVID-19 Crisis.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Hootsuite

JUNE 22, 2023

While you’re here, jump into our free webinar on Social Media in Health Care: Stories from the Front Lines. Federal laws like the Health Insurance Portability and Accountability Act ( HIPAA ) offer some direction, but compliance alone often isn’t enough to keep healthcare organizations safe online. Talk to patients and prospects.

Health 93

Health Law Communications Finance 93

Hootsuite

MARCH 27, 2020

What should your brand say when the facts and the future are uncertain? Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? Please note that if you’re looking for information better suited to a social media PR crisis, our guide is over here.). Here are our tips.

Communications 145

Communications Management Health Non-Profit 145

Exposure Ninja

AUGUST 26, 2022

Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)? Your website should be there to make the internet a better place, a useful place. verywellmind.com ( mental health ). Also great.

Copywriting 115

Copywriting SEO User-Generated Education 115