Adobe Experience Cloud Blog

FEBRUARY 10, 2017

Author: Ellen Gomes More and more marketers today are tapping into influencer marketing. Because influencer marketing has the potential to act as a new, relationship-based channel to reach new audiences and build credibility with existing audiences. The latest report, Influencer 2.0:

Influencer Marketing 134

Influencer Marketing Transform Thought Leadership PR 134

Hootsuite

NOVEMBER 2, 2022

Pro: It’s great marketing for your brand. Pro: You get fresh, engaging content promoting your business. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand.

Branding 97

Branding Influencer Marketing Affiliate Marketing Finance 97

Rock Content

FEBRUARY 17, 2024

Best of all, social media and content marketing can support and amplify your offline events. Try these tips to make the best use of your online platforms to promote your real-world events. Align your promotion and amplification with those goals. Start Early Start promoting your event early.

PR 60

PR Promotion Email Marketing User-Generated 60

Jeff Bullas

JANUARY 30, 2023

This included my current situation and…reading “ The 4 Hour Work Week ” by Tim Ferriss, diving into David Meerman Scott’s book “ The New Rules of Marketing and PR ” to discover his take on the role of content in an online social media blogging world and a burning curiosity about the rising social media platforms of Twitter and Facebook.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Neil Patel

APRIL 21, 2021

If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following. Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product.

Fashion 133

Fashion Outbound Marketing PR Influencer Marketing 133

Hubspot Marketing

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? Commonly abbreviated to PR, public relations defines how a company communicates with people. It’s how brands manage the spread of their information, so it’s similar to branding.

PR 139

PR Communications Inbound Marketing Management 139

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. Do your research You need to be aware of the market conditions to allocate the right marketing budget. What is your current brand perception?

Social Media Marketing 128

Social Media Marketing Marketing Marketers Influencer Marketing 128

Buffer Marketing

AUGUST 1, 2023

Eighteen months later in February 2023, we launched Pancake Cereal as an exclusive and limited-time product with Target—and the product, excuse the pun, sold like hotcakes and got our brand an estimated 870 million impressions. On the flip side, we had to make sure we could deliver a product that was aligned with the trend.

Product 85

Product PR Retail Influencer Marketing 85

Sprout Social

FEBRUARY 19, 2024

AI automation has revolutionized how brands approach their business and marketing strategies. The tool enables you to analyze social listening data—up to 50,000+ messages a second and up to 600M+ messages a day— so you can automatically sift through billions of data points and get key brand insights within seconds.

Marketing Strategy 101

Marketing Strategy Manufacturing PR Marketing 101

Exposure Ninja

AUGUST 11, 2023

It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth. What Is Marketing?

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

This connection creates a bond between social influencers and their fans and followers that give these influencers unprecedented authority. For a long time, “influencer marketing” was about leveraging these people to get in front of their audiences, but that’s not a long-term strategy (and it’s not very nice).

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Exposure Ninja

OCTOBER 2, 2023

Print Marketing Examples Print marketing refers to any marketing material that’s printed. This includes: Posters Billboards Magazine or newspaper adverts Brochures Catalogues Tote bags and other “swag” Branded company vehicles Company stationery Let’s start by taking a look at a billboard campaign.

PR 52

PR Marketing Marketers Promotion 52

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. Working with an influencer comes with its own set of risks and rewards.

Influencer Marketing 109

Influencer Marketing Price Manufacturing Marketing 109

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Buffer Marketing

AUGUST 1, 2023

Eighteen months later in February 2023, we launched Pancake Cereal as an exclusive and limited-time product with Target—and the product, excuse the pun, sold like hotcakes and got our brand an estimated 870 million impressions. On the flip side, we had to make sure we could deliver a product that was aligned with the trend.

Product 52

Product PR Retail Influencer Marketing 52

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. What is word of mouth marketing, anyway? This includes @mentions of your brand and tagged posts. Brand ambassadors.

User-Generated 134

User-Generated eCommerce Shoppers Promotion 134

Hootsuite

JULY 21, 2021

That’s why many businesses are turning to influencers for help in building their audience on Instagram, Facebook, Twitter, or other platforms. In the last few years, it’s become more common for brands to partner with influencers, especially on Instagram. This type of partnership will broaden their brand.

Fashion 135

Fashion PR Social Media Marketing Promotion 135

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Save time and easily promote your brand with a professional design. Establish and reinforce brand awareness.

Gen Z 111

Gen Z User-Generated Transform Education 111

CXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? Borrow trust for fast results with influencer marketing 4. Google ads).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Sprout Social

JUNE 28, 2022

This is in direct contrast with the TikTok Creator Marketplace where brands directly hire and pay creators for promotional posts. Capitalizing on the popularity of influencers. The explosion of TikTok influencer marketing is well-documented. What’s the purpose of the TikTok Creator Fund? Is the Fund being revamped?

PR 104

PR Fashion Influencer Marketing Branding 104

Sprout Social

DECEMBER 7, 2023

This is in direct contrast with the TikTok Creator Marketplace where brands directly hire and pay creators for promotional posts. Capitalizing on the popularity of influencers The explosion of TikTok influencer marketing is well-documented. What’s the purpose of the TikTok Creator Fund? Is the Fund being revamped?

PR 79

PR Fashion Influencer Marketing Branding 79

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Not to worry.

Influencer Marketing 97

Influencer Marketing Price User-Generated PR 97

Scoop.it!

APRIL 25, 2023

As a business owner, it’s true that a solid PR strategy can help you build positive brand awareness. But what about integrating content marketing into your PR efforts? In this article, I will share how you can integrate content marketing and PR to achieve even better results. That’s where PR comes in.

PR 86

PR Content Marketing Marketing Marketers 86

Adobe Experience Cloud Blog

JANUARY 6, 2017

hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd. Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. 2017 Trends for CMOs: Ignite Content Performance with Influencers https://t.co/jrAtcpeOge Influencer marketing?

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Customers.ai

DECEMBER 12, 2023

From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce. Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 Get 500 contacts for free !

eCommerce 120

eCommerce PR User-Generated Marketing 120

Spiralytics

NOVEMBER 20, 2023

The market potential continues to grow, with more Filipinos spending significant time on social media. To say that influencer marketing in the Philippines is a big deal is an understatement. Many Filipinos shop on social media, making them particularly receptive to social media influencer marketing initiatives.

Influencer Marketing 52

Influencer Marketing Marketing Marketers Social Media Marketing 52

Adobe Experience Cloud Blog

AUGUST 10, 2016

Marketing #FOMO, anyone? Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. For a sneak peak, let’s take a look at five ways social media marketing drives value across the entire customer lifecycle: 1.

Social Media Marketing 94

Social Media Marketing Thought Leadership User-Generated Marketing 94

Neil Patel

NOVEMBER 25, 2020

Think about some big-brand rivalries and preferences will surface in your mind. How do you feel when you look at this major brand comparison? Here’s another common one that has people divided, sometimes within the same family: And then there’s this brand rivalry we know all too well. Though we’ve gotten pretty close.

Marketing 145

Marketing Marketers Health Manufacturing 145

Content Marketing Institute

MAY 11, 2018

Industry influencers are lining up, knocking on your door for an opportunity to collaborate. Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Choose the right influencers to meet that goal. Set a clear goal.

Influencer Marketing 105

Influencer Marketing Branding Whitepaper Thought Leadership 105

Econsultancy

DECEMBER 1, 2021

“ Changing the face of men’s health is simpler than you think,” the brand’s website states, “The solution is right under your nose.” billion views since its inception in mid-November, with TikTokers posting their own Black Friday finds from the platform behind a specially designed promotional filter.

Gen Z 52

Gen Z Health Retail Millennials 52

Customers.ai

DECEMBER 12, 2023

From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce. Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 Get 500 contacts for free !

eCommerce 84

eCommerce PR User-Generated Marketing 84

Content Marketing Institute

JULY 24, 2018

HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. 1,000: Take the marketing team to dinner. 100,000: Split between new content tests and paid content promotion like targeted sponsored updates on LinkedIn. Michael Brenner , CEO, Marketing Insider Group. CMWorld Click To Tweet.

Whitepaper 106

Whitepaper Content Marketing Direct Mail User-Generated 106

Power Digital Marketing

MARCH 30, 2020

Email Marketing During the COVID-19 Crisis. Content Marketing During the COVID-19 Crisis. Social Media Marketing During the COVID-19 Crisis. Influencer Marketing During the COVID-19 Crisis. Paid Search Marketing During the COVID-19 Crisis. Amazon Marketing During the COVID-19 Crisis.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Sprout Social

JANUARY 18, 2017

Campaign: The specific campaign you were promoting that got them there. Social provides the rare opportunity for brands to connect directly with their audiences. Co-Marketing Opportunities. We all know it’s great PR to get mentioned in an article by a top-tier publication, or to do a guest post on a high-ranking blog.

Analytics 77

Analytics PR Influencer Marketing CMO 77

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Additionally, Oktopost puts an emphasis on their brand safety features.

Branding 107

Branding Price Influencer Marketing Transform 107

Sprout Social

MAY 3, 2017

There are many ways to use social media in your PR strategies. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible. In many ways, the “media” has expanded from only news networks and newspapers to bloggers, podcasters, social media influencers and celebrities.

PR 98

PR Influencer Marketing Promotion Management 98