Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

The CMO Survey

APRIL 1, 2025

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. reduction in marketing overhead costs (versus 7.0% Inflationary pressures continue to constrain marketing activities, with 43.5% in Spring 2024) 8.5%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Marketing Insider Group

OCTOBER 16, 2024

As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

Social Media Marketing 118

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 118

Martech

APRIL 7, 2025

Benefits: This app saves time by automating the content creation process, allowing marketers to focus on strategy and engagement. It also helps maintain a consistent brand voice and can generate ideas for topics that resonate with the audience. How it works: Marketers connect their analytics tools (e.g.,

Key Performance Indicator 97

Key Performance Indicator Transform User-Generated SEO 97

Martech

SEPTEMBER 23, 2024

This integration ensures that all tools work cohesively to support marketing strategies. Data management and analysis: They oversee the collection, management, and analysis of marketing data. This includes tracking customer interactions, campaign performance, and other key metrics to inform data-driven decision-making.

Management 111

Management CMO Key Performance Indicator Marketers 111

Hubspot Marketing

OCTOBER 21, 2024

But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!" A marketing plan is a foundational piece of any marketing strategy. Set key performance indicators (KPIs). Strategy: What are you doing to reach your goals? Marketing Initiatives (i.e.,

Marketing Plan 133

Marketing Plan Key Performance Indicator Marketers Marketing 133

Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation. Regular updates on industry trends or new services can help keep your brand top-of-mind.

Whitepaper 110

Whitepaper Key Performance Indicator Thought Leadership Email Marketing 110

SocialPilot

JULY 24, 2024

In a world where attention spans are already shorter than ever, understanding how your audience interacts with your brand online is crucial. Social media metrics are the key performance indicators (KPIs) that measure the success of your social media efforts. You need to know what works for your audience and what does not.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 99

Management Marketers Marketing CRM 99

Search Engine Land

AUGUST 29, 2024

Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Goals, KPIs, strategies alignment After aligning on goals and KPIs, analyze historical trends to identify channels and strategies that can contribute toward achieving the goals.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Hubspot Marketing

DECEMBER 30, 2024

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. I also filtered out brand and non-brand clicks.

eCommerce 124

eCommerce SEO User-Generated Key Performance Indicator 124

Welcome Software

JANUARY 24, 2025

Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget. If you'd prefer an eBook, download your integrated marketing guide here.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Vertical Response

OCTOBER 27, 2024

Setting specific goals and analyzing key performance indicators (KPIs), such as open rates and click-through rates, are essential for measuring the success of email campaigns. Understanding Email Newsletters Email newsletters are a powerful tool in the realm of email marketing.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Martech

APRIL 28, 2025

Testing creative variations Marketers can use conversion lift testing to compare different ad creatives, messaging, or offers to see which variations drive higher conversion rates. Amazon Advertising: Amazon offers conversion lift testing to help brands understand the effectiveness of their advertising on the platform.

Key Performance Indicator 78

Key Performance Indicator Advertisers Advertising User-Generated 78

Power Digital Marketing

JUNE 3, 2025

Omnichannel marketing is no longer optionalits essential for brands looking to enhance engagement, boost conversions, and build lasting customer loyalty. By integrating online and offline channels into a cohesive strategy, businesses can create a frictionless journey that meets customers wherever they are.

Key Performance Indicator 52

Key Performance Indicator Shoppers Customer loyalty Marketers 52

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. These could include increasing brand awareness, generating leads, driving website traffic, boosting sales, etc. But it doesnt stop there.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Martech

SEPTEMBER 18, 2024

Let’s explore what micro-moments are, why they matter for your marketing strategy and how to capture them effectively. Brands that effectively meet these needs with useful content gain a significant edge. To succeed, your brand must deliver the right message at the right time and in the right place.

Customer 70

Customer Key Performance Indicator CRM Management 70

Marketing Insider Group

DECEMBER 11, 2024

Value and Meter reports that online advertisements can increase brand awareness by 80% and that visitors who end up on your website through an ad are 50% more likely to buy something from you. A/B testing relies on real user interactions, allowing you to base your marketing strategy on concrete data rather than guesses or assumptions.

Advertising 63

Advertising Advertisers Key Performance Indicator Market Trends 63

Sprout Social

JUNE 27, 2025

Getting the most out of this engagement, which is crucial for brand awareness and subscriber growth, starts with understanding YouTube metrics. We’ll break down the top YouTube metrics you should know about, how to build smarter strategies and how to tie your campaigns to ROI reporting. With over 2.7

Analytics 103

Analytics Key Performance Indicator User-Generated Entertainment 103

Hubspot Marketing

MAY 9, 2025

Brands have engaged in inclusive marketing for decades, but it is only in recent years that the practice has become more widespread. As an inclusive marketing strategist and consultant, Ive spent the last eight years observing trends in the space. 5 Inclusive Marketing Trends to Pay Attention To in 2025 1.

Market Trends 113

Market Trends Marketing Mix Key Performance Indicator Marketers 113

Buffer Marketing

FEBRUARY 17, 2025

Picture this: Your boss is asking you about the business impact of your social media strategy. You know you’ve moved the needle — brought in website visitors, converted some of them, and nudged brand awareness. It’s a visual representation of the key metrics that prove the impact of your social media efforts.

Transform 118

Transform Analytics Social Media Marketing Key Performance Indicator 118

Scoop.it!

AUGUST 29, 2024

On that note, let’s go forward and dive into this topic a little more, including why content curation should be part of your strategy and some of the best practices you can leverage to improve your performance. Why should content curation be part of your content marketing strategy?

Content Marketing 59

Content Marketing Key Performance Indicator Marketers Marketing 59

Vertical Response

JUNE 4, 2025

Ever wonder why customers seem to forget your brand? Its called marketing amnesia: why customers forget your brand and what to do about it, and it can really hurt your business. In this article, well dive into why it happens and what you can do to keep your brand fresh in the minds of your customers. But dont worry.

Branding 59

Branding Customer Customer loyalty Email Marketing 59

Search Engine Land

AUGUST 12, 2024

Marketing needs to be centered around customer acquisition, retention, brand building and, ultimately, creative campaigns that move humans toward action. The pitfalls of overemphasizing efficiency Short-term gains and long-term growth are often at odds in paid search marketing.

Key Performance Indicator 85

Key Performance Indicator Advertisers Advertising Analytics 85

Buffer Marketing

DECEMBER 5, 2024

At Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our social media marketing strategy. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 109

Analytics Price Social Media Marketing Key Performance Indicator 109

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. Peeping at the competition’s marketing strategies should come (if it comes at all) much later. Starts at start at $19.90/competitor/month

Price 120

Price Key Performance Indicator SEO Analytics 120

Vertical Response

NOVEMBER 20, 2024

It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Email marketing is a vital component of any digital marketing strategy, crucial for generating revenue and driving conversions. These emails typically contain a product or discount offer and a direct call to action.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketers 64

Use Insider

SEPTEMBER 13, 2024

With AI email marketing platforms, brands can deliver highly personalized content and automate complex processes, making email marketing more efficient and effective than ever before. In this blog, we will delve into how AI is reshaping email marketing, allowing businesses to connect with their audiences in more meaningful ways.

Transform 52

Transform Email Marketing User-Generated Key Performance Indicator 52

Sprout Social

JUNE 16, 2025

Neither is required, but it stands to reason that being a paying customer will give your brand more visibility. B2B marketers already recognize this value: LinkedIn is the fastest-growing network for B2B strategies worldwide, according to August 2024 data. Look for LinkedIn analytics that consistently correlate with revenue.

CRM 78

CRM Key Performance Indicator Transform Marketers 78

SocialPilot

JULY 17, 2024

Social media benchmarks are your guiding compass, helping you measure how your current performance stacks up against the industry standards and competitors. You can confidently assess your engagement rates, follower growth, and click-through rates against industry standards and revise your social media marketing strategy.

Transform 64

Transform Food Education Fashion 64

Customers.ai

NOVEMBER 20, 2024

Setting clear, measurable goals is non-negotiable because vague objectives like “improve brand awareness” or “get more traffic” don’t cut it. Once you’ve defined your goals, it’s time to pair them with the right Key Performance Indicators (KPIs). Think of your goals as your campaign’s North Star.

PR 78

PR Gen Z User-Generated Analytics 78

Power Digital Marketing

JUNE 3, 2025

Develop co-branded content and joint webinars with complementary businesses to expand reach. Measuring and Optimizing Lead Generation Performance Tracking key performance indicators (KPIs) is essential to assess the success of lead generation efforts: Lead Conversion Rate : Evaluate the percentage of leads turning into customers.

Key Performance Indicator 52

Key Performance Indicator Outbound Marketing Whitepaper Thought Leadership 52

Welcome Software

FEBRUARY 25, 2025

This gives brands unprecedented access to their consumer data, providing them valuable insights about preferences, behaviors, and needs. Without standardized data collection practices, brands may struggle to build an accurate, unified profile of each customer, affecting their ability to deliver personalized experiences.

Transform 52

Transform Key Performance Indicator Retail Analytics 52

Sprout Social

JUNE 11, 2025

As a brand, capitalizing on that connection means developing a well-planned approach. Yet, critical steps in the planning phase—navigating rates, pricing structures and influencer marketing campaign details—often leave brands unsure where to begin. Influencer rate cards bring transparency to brand-influencer partnerships.

Influencer Marketing 58

Influencer Marketing Price Key Performance Indicator Thought Leadership 58

Welcome Software

MARCH 12, 2025

If youre looking for points of differentiation, here are a few to get you started: Price Quality Appearance Ease of use Brand presence Reliability Customer support Offline features Gamification 4. How do you measure the success of a product differentiation strategy? Customers tend to use this when making complex buying decisions.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Hootsuite

DECEMBER 3, 2024

Social media measurement involves using social metrics and analytics tools to track the success of your brand on social channels. Taking things a step further, social media measurement also reveals how your social media strategy contributes to the overall value of your brand. Your target market is a more specific set of people.

Analytics 111

Analytics CRM Price Key Performance Indicator 111

SocialPilot

JUNE 27, 2025

And yet, most brands are still stuck in survival mode—posting without purpose, chasing trends without clarity, and burning time on platforms that don’t convert. For growing businesses and busy marketing agencies, it’s easy to fall into a loop of “just get something out there.” As of February 2025, 5.24 That’s not just reach.

Thought Leadership 66

Thought Leadership Entertainment Education User-Generated 66