Hootsuite

APRIL 18, 2022

Are you a brand selling products or services on Facebook or Instagram? You’ll benefit from setting up Facebook Commerce Manager. Even if you just want to advertise on these Meta-owned platforms, there are major advantages to a Commerce Manager account. What is Facebook Commerce Manager? Manage inventory.

Management 99

Management Shipping Health eCommerce 99

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Transform 62

Transform Customer Branding Food 62

Martech

JANUARY 3, 2022

federal privacy laws, brands know they may face legal jeopardy if any of these pieces are out of place. Adhering to data ethics laws puts marketers on the right side of the legal battle and improves customer satisfaction levels by giving them what they want. Why brands must embrace responsible marketing practices.

Law 135

Law Marketing Marketers Place 135

Trade Press Services Newsletter

AUGUST 4, 2022

equivalent of the GDPR , the European law about data protection and privacy that serves as the gold standard for privacy compliance. New technology including cloud applications, customer relationship management (CRM) platforms and data lakes makes it hard to maintain up-to-date personal data records. The bipartisan bill is the U.S.

Law 130

Law Energy New Technology CRM 130

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Branding 110

Branding Real Estate User-Generated Communications 110

Sprout Social

MAY 8, 2023

Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands. In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand.

Law 105

Law User-Generated Education Branding 105

Martech

FEBRUARY 21, 2024

to place citizens’ rights ahead of convenience and profitability for brands — especially tech brands. I’ve written before about some of the ways generative AI could itself be disrupted: By preventing it (legally) from scraping the data it needs to function through application of copyright law.

Customer 90

Customer Non-Profit Law Place 90

Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy?

Law 120

Law Marketing Marketers User-Generated 120

Martech

JANUARY 4, 2023

The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. On the other hand, brands will expect user data to be collected, managed and activated responsibly. doesn’t have anything in place quite like GDPR — yet, anyway.

Advertising 131

Advertising Advertisers Law Place 131

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. The advances in AI technology allow a company to effectively scale personalization, bringing down the costs and resources required to deliver personalized learning, training and branded content. Coming soon — an AI version of you! That’s right.

Market Trends 131

Market Trends Law Transform User-Generated 131

SocialPilot

FEBRUARY 14, 2024

Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. Without a contract in place, you risk disputes over compensation, intellectual property violations, and other complex issues down the line. Essentially, solid paperwork gives brands and influencers security.

Law 95

Law Influencer Marketing Transform Promotion 95

Jeff Bullas

JANUARY 3, 2023

Keywords, especially long-tail keywords , have an important place in affiliate marketing. Product or brand comparison keywords. Brand comparison keywords compare two brands that sell similar products — for example, WebCEO vs. SEMrush – two keyword research tools. For example, the Law Offices of Jay S.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Martech

MAY 11, 2023

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals. ”) GDPR’s stateside influence In the U.S.,

Law 94

Law Non-Profit Energy Advertising 94

Hootsuite

MAY 23, 2024

As any social media manager can tell you, hashtags can be great for expanding your reach and building brand awareness. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third party rights. Save time and get results.

Law 104

Law Analytics Social Media Marketing Management 104

Search Engine Land

SEPTEMBER 26, 2023

Artificial intelligence (AI) is poised to become a vital tool for brands seeking to enhance their online presence. Legal compliance considerations Intellectual property and copyright A crucial legal concern when using AI in SEO and media is following intellectual property and copyright laws. Practical knowledge of machine learning.

SEO 107

SEO Law User-Generated Education 107

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. HIPAA’s impact on your social media content HIPAA privacy laws protect sensitive patient information from being disclosed publicly, including on social media.

Health 97

Health Law Education Branding 97

Martech

APRIL 9, 2024

However, changes in data privacy laws , not to mention the fast-approaching cookieless future , make it tough for companies to meet these expectations without the right tools to collect and capitalize on that first-party data. Here’s the scoop on our latest releases and updates — and what they can do for your business.

Law 95

Law Customer loyalty Advertising Advertisers 95

Customers.ai

DECEMBER 11, 2023

This may involve refining targeting criteria, optimizing ad creative, and strategically placing ads to maximize visibility among users who have opted for the ad-supported model. These people are already familiar with the brand and already showing interest. You can do this with the Customers.ai Website Visitor ID X-Ray pixel.

Law 100

Law Marketing Marketers Advertising 100

Hubspot Marketing

NOVEMBER 6, 2023

For the last few decades, this question has been on the lips of nearly every working person — from baristas in coffee shops to project managers in decacorn companies. For example, a social media manager can ask ChatGPT to whip up a social media strategy for the kind of company they work for (e.g., SaaS, tech, law firm).

Law 127

Law Automobile Management Communications 127

Hubspot Marketing

JUNE 3, 2022

As such, it’s a no-brainer that brands use it to communicate with their customers. It makes your brand empathetic. There’s no perfect brand, and we all stumble at times. It keeps you on the good side of the law. On the other hand, if your brand is big on humor, then snarky comments would be on-brand.

Law 130

Law Branding Place Customer 130

Marketing Insider Group

FEBRUARY 24, 2021

With these tips, you can elevate your site’s accessibility and prevent disabled customers from abandoning your brand. Brand Reputation. When your website isn’t inclusive to these people, it can be very harmful to your brand. Most users care about how brands treat customers and the world. Legal Compliance. In the U.S.,

Law 111

Law Shoppers User-Generated Transform 111

Orbit Media Studios

MAY 7, 2024

How is content going to be managed now, and moving forward? In many cases, you’re translating the bulk of your content but adding or removing some based on local laws or culture. Where you are on that spectrum can influence whether you’re building one site and translating it or building several sites that are separately managed.

Copywriting 92

Copywriting User-Generated Transform SEO 92

Digital Marketer

DECEMBER 21, 2023

Around 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. Improved Content Creation that Aligns with the Brand Content is no longer the king but the entire kingdom. With the right AI tools , you can create content that resonates with your brand voice.

Law 91

Law Digital Marketing User-Generated Copywriting 91

Search Engine Land

APRIL 9, 2024

However, changes in data privacy laws , not to mention the fast-approaching cookieless future , make it tough for companies to meet these expectations without the right tools to collect and capitalize on that first-party data. Here’s the scoop on our latest releases and updates — and what they can do for your business.

Law 81

Law Customer loyalty Advertising Advertisers 81

Search Engine Land

AUGUST 16, 2023

But if you don’t (and even if you do), it’s always a good idea to have Google Alerts set up for your company name, the names of your leadership team, and other important industry and branded terms. A huge spike in traffic on branded search terms is another major clue that your business is in the news or a topic of discussion online.

PR 94

PR Health Law Advertising 94

Scoop.it!

MAY 30, 2024

Your credibility will solidify as you continue to amplify your voice and your brand authority grows. Content that’s curated, organized, and all in one place will mitigate the need to search and scroll endlessly to find information. 95% are likely to remain customers of a brand they trust. The difference can be confusing.

Transform 92

Transform User-Generated Law Promotion 92

Martech

OCTOBER 18, 2022

Data is recognized as the most valuable resource for brands and marketers around the world. Legislation like the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR) can give users greater power over their data, but brands need to be prepared to quickly meet data subject access requests (DSAR).

Law 96

Law Communications Information Technology Analytics 96

Sprout Social

FEBRUARY 21, 2022

Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. It is about as exciting to most social media managers as getting a tooth pulled. It is about as exciting to most social media managers as getting a tooth pulled.

Pharmaceutical 117

Pharmaceutical Energy PR Law 117

Search Engine Land

DECEMBER 28, 2023

antitrust and consumer protection laws in June. Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. GA4 compatibility with third-party segments in Ad Manager on July 2.

User-Generated 127

User-Generated Retail Non-Profit Advertising 127

Martech

OCTOBER 10, 2023

” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy. Governance ensures compliance with relevant laws and regulations (e.g. Improved compliance.

Customer Journey 112

Customer Journey Customer Law Communications 112

Martech

MARCH 18, 2022

Are you looking in the wrong place? Promotion was just one part of the “Four Ps”— product, price, place and promotion”, a concept developed in the 1950s to describe marketing, Brenner explained. The number of people who see a Facebook ad for a brand is under 0.1% — and that fraction comes from people who already follow the brand.

CMO 119

CMO Marketing Marketers Law 119

Hubspot Marketing

OCTOBER 24, 2022

And ZoomInfo's Chief Marketing Officer, Bryan Law , sympathizes. Law told me, "We're all feeling the pressures of a possible recession and almost every company will face challenges with revenue growth and marketing spend in 2023. To run a successful data-backed campaign, Law suggests first defining your audience.

Law 102

Law CRM Market Trends Marketing Strategy 102

Hubspot Marketing

DECEMBER 18, 2023

Barojas explains that email audits help them to "determine the structures, methodology, and implementation that are currently in place." Content and Design Review You analyze the email copy and design for quality, relevance, engagement, and consistency with the brand. You can also find opportunities to streamline the existing workflow.

Email Marketing 117

Email Marketing Health Marketing Marketers 117

Marketing Insider Group

JULY 20, 2021

They have trouble contending with data privacy laws, social media algorithms, and the public’s general mistrust of sponsored content. They have to change the way they think about content distribution, and who creates it in the first place. It’s an open secret: for many companies, corporate content marketing just isn’t working anymore.

Law 137

Law Education Content Marketing Place 137

Hootsuite

JUNE 29, 2023

When you work in healthcare, you’re responsible for upholding certain oaths, laws, and ethical standards. It’s also important for maintaining the brand’s reputation. A social media style guide is a set of rules that dictate how your brand shows up on social. Enhance brand reputation.

Health 78

Health Law Education Manufacturing 78

Marketing Insider Group

MARCH 21, 2023

Whether you’re in a content marketing rut or just looking to learn something new, you’re in the right place. Forget about mass marketing – Seth Godin recommends that you focus on the idea of tribes instead to hone in on an audience that feels passionately about your brand. What Are You Willing to Give Up to Change the Way We Work?

Content Marketing 116

Content Marketing Transform Law Marketing 116

Customers.ai

FEBRUARY 14, 2024

What is going to change (and already has) is the ability to measure campaigns effectively, allocate budgets appropriately, and reach the right people in the right places. This isn’t just number-crunching; it’s about telling the story of our users’ journey with our brand. A pixel like Customers.ai

Advertising 78

Advertising Advertisers Law Outbound Marketing 78