Hootsuite

MAY 2, 2023

For new agents and veteran brokers alike, real estate Facebook Pages play a major role in building awareness and having a strong online presence. Let’s go over how to set up and optimize your real estate Facebook page to increase your organic reach and keep your pipeline full of potential clients.

Real Estate 102

Real Estate User-Generated Social Media Marketing Advertising 102

Hootsuite

MAY 3, 2023

There’s way more to real estate than showing houses and negotiating deals. And if you want to keep your client pipeline full, you need to know how to generate leads in real estate. Below, let’s dive into the different ways to get real estate leads, where to find them, and how to convert them into happy clients.

Real Estate 94

Real Estate Transform User-Generated Education 94

Hootsuite

OCTOBER 24, 2022

Second only to referrals, social media is the next best source of real estate leads, according to a 2022 realtor survey. Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. 26 real estate social media post ideas to get more leads.

Real Estate 80

Real Estate Social Media Marketing Price Energy 80

Marketing Insider Group

OCTOBER 22, 2020

Regardless of whether we’re talking about the commercial or residential side of the industry, the Real Estate profession certainly finds itself in a curious place. To answer these questions, we dug into Audience Explorer to find out just what the Real Estate profession is pursuing.

Real Estate 98

Real Estate Whitepaper Finance eBook 98

Hubspot Marketing

DECEMBER 12, 2023

Recruiters and hiring managers review countless resumes for every job role. In my experience, having interests on my resume has led to fun conversations with recruiters and hiring managers. For example, here’s a job opening for a Senior Merchandising Manager at Tecovas , a direct-to-consumer western brand based in Austin.

Place 98

Place Real Estate Non-Profit Finance 98

Econsultancy

NOVEMBER 23, 2021

Others have moved further out to find a place by the sea, or with space for a home office. To ‘manage, monitor and move home’, disruptor brand Twindig enables buyers to track the property of their dreams before it comes onto the market. It’d be naïve to suggest staying ahead of the curve is simple.

Real Estate 52

Real Estate Transform Branding Logistics 52

Sprout Social

SEPTEMBER 12, 2022

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. What do social media management services include? Drop & Hook.

Management 89

Management Real Estate Branding Food 89

Hootsuite

JULY 19, 2023

The right hashtags put your posts in front of the right people, categorizing them in the places people are looking. Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers. If you’re trying to expand your reach, don’t create brand new hashtags.

Real Estate 81

Real Estate User-Generated Law Branding 81

Hubspot Marketing

MARCH 22, 2022

But, there's more to the story of the metaverse, and a lot of things you'll need to know before even asking yourself, "Is investing in a trendy VR world right for my brand?". To explain what happens in the metaverse, we'll dive into a few types of metaverses and explain what you or your brand can do in each. Meta Horizon Worlds.

Real Estate 112

Real Estate Branding User-Generated Price 112

Duct Tape Marketing

SEPTEMBER 17, 2022

Why Your Business Needs an Automated Lead Management System written by Editor read more at Duct Tape Marketing. How many leads and customers are you missing every day by not installing an automated Lead Management System? But, I get it, there are just so many places and platforms to keep tabs on today.

Management 51

Management Real Estate Non-Profit Communications 51

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. Save time with our powerful TikTok management tool. Advice from 3 brands getting TikTok for B2B right. Can TikTok for B2B marketing unlock the same potential?

Branding 134

Branding B2C Real Estate User-Generated 134

Search Engine Land

MARCH 22, 2024

Managing reviews. Engaging on forums can be a great way to help people get to know your brand, but tread lightly. In a world of fabricated social media reactions and fake reviews, forums are among the best places to get honest, unbiased, sales-free advice. Incorporating video marketing. Leveraging forums like Reddit.

Real Estate 108

Real Estate User-Generated Price SEO 108

Search Engine Land

MARCH 26, 2024

However, many brands underestimate the importance of dedicated landing pages for their app when it comes to ASO. These brands miss out on the benefits of creating a dedicated app landing page. It’s an opportunity to have a dedicated place for website users to discover your app, learn about its features and value and easily download it.

SEO 91

SEO Real Estate PR Health 91

Buffer Marketing

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

Branding 114

Branding Real Estate Thought Leadership Place 114

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. What is a freelance social media manager? Creating and managing content calendars. Download them now. Copywriting. Copywriting.

Management 136

Management Copywriting Real Estate Logistics 136

Sprout Social

JANUARY 19, 2023

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

Branding 115

Branding Real Estate User-Generated Communications 115

Neil Patel

SEPTEMBER 7, 2020

By choosing the right project management software, projects won’t throw you into that panic-inducing nightmare. I’ve managed countless projects, hundreds of teams, and bounced around to every project management software you can think of. The top 6 options for project management software. Task management.

Management 144

Management Price Real Estate Communications 144

Hootsuite

FEBRUARY 10, 2022

The metaverse is hardly a brand-new concept, BUT the speed with which it recently began making headlines is impressive. And the meaning of “metaverse” seems to expand daily, as more and more recognizable brands and businesses begin to incorporate it into their long-term plans. Earlier we talked about “digital real estate.”

Real Estate 142

Real Estate User-Generated Social Media Marketing Place 142

Marketing Insider Group

SEPTEMBER 29, 2020

Human Resources solutions provider ADP offers several software tools and services for HR and payroll management. But online workout library ClassPass has managed to both carve out a name for itself as a fitness content publisher and come up with some unique angles on the same old fitness topics. SPARK by ADP. Four Seasons Magazine.

Content Marketing 144

Content Marketing Branding Pharmaceutical Real Estate 144

Use Insider

JULY 12, 2023

3 strategies for kick-starting onsite advertising For a multi-brand retailer, onsite advertising is the most obvious way to share valuable website space with advertisers. By strategically placing InStory throughout your website, you can store and create prime real estate for advertisers to showcase their products or promotions.

Retail 52

Retail Branding Real Estate Transform 52

Search Engine Land

SEPTEMBER 20, 2023

Probably because it’s not a great fit for everyone – and it has a reputation as a platform solely for big brands with big budgets. With programmatic advertising , you buy your ad in an ad exchange – a central place where publishers, advertisers, agencies, and networks buy and sell ad impressions on an automated system.

Advertising 125

Advertising Advertisers Real Estate Transform 125

Set Up

DECEMBER 12, 2023

I believe the strongest brands will find ways to make every shopping moment unique, enjoyable, and meaningful to their customers, which, in turn, will drive brand loyalty.” Ellen Donahue-Dalton , the CMO of VillageMD, shared about “the importance of trust as a cornerstone of brand, experience, talent management and culture.”

Real Estate 59

Real Estate Manufacturing Retail Education 59

Search Engine Land

DECEMBER 21, 2023

Bottom line: futureproofing digital presence for AI search should be a major priority for all brands in 2024. This means a tighter integration with your CDP (customer data platform) and CRM (customer relationship management) systems to ensure a personalized experience. Listings management alone will not be enough. Web stories.

Real Estate 124

Real Estate Transform User-Generated Customer Journey 124

AWeber

MARCH 13, 2024

Your Instagram profile is prime real estate, but have you ever wondered whether you’re making the most of the links in your bio? Keep reading for creative tips, practical advice, and unique ideas on how to use your Instagram link in bio to drive results for your brand. What is an Instagram link in bio? and “Printables Shop.”

Real Estate 106

Real Estate CMO Promotion Marketing 106

Search Engine Land

SEPTEMBER 22, 2023

And you hesitate between a real estate agency and selling coffee machines. You could assume that the LTV of a customer for a real estate agency is significantly higher than that of a coffee machine seller. Unfortunately, for real estate agencies, clients “only” buy a primary residence once in a lifetime (on average).

Real Estate 107

Real Estate Price Logistics CRM 107

Sprout Social

APRIL 17, 2024

A user-friendly chatbot builder enables brands to design chatbots that precisely meet their requirements. Your team should be able to efficiently create, deploy and manage chatbots so they can focus on improving the user experience rather than navigating complex software.

Customer 104

Customer Non-Profit Real Estate Transform 104

Sprout Social

SEPTEMBER 3, 2020

Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. How exactly are brands using Twitch? Why does Twitch matter for marketers?

Gen Z 133

Gen Z Branding Millennials Real Estate 133

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 94

Branding Non-Profit Real Estate Transform 94

Neil Patel

JULY 21, 2021

If you’re a new entrepreneur looking for profitable business ideas with minimal risks, a franchise business can be a great place to start. A franchise business carries the success, credibility, and popular associations of established brands, reducing the need for extensive marketing and brand building for you as a franchise owner.

Real Estate 121

Real Estate Food Shipping Retail 121

Martech

AUGUST 24, 2023

As we’ve seen in retail media networks (RMNs) , sellers with loyal customers and engaging experiences can drive more sales for advertisers when the buyer journey is managed intelligently. Lyft Media has also partnered with Kantar Brand Lift Insights for awareness metrics, purchase intent and brand association measurement.

Real Estate 87

Real Estate Retail eCommerce Advertising 87

Hubspot Marketing

JUNE 5, 2023

In this post, I share how Steve Jobs managed to sway the world using simple, yet powerful persuasion strategies that you can apply in your own life. By associating Apple with groundbreaking figures like Gandhi, Einstein, John Lennon, and Picasso, Jobs created positive associations between these visionary individuals and the Apple brand.

Real Estate 119

Real Estate Customer Food Customer loyalty 119

Hootsuite

JUNE 29, 2021

Benefits of social media for brand building. Increase brand awareness. With over half of the world’s population using social media, platforms like Facebook, Instagram or Twitter a natural place to reach new and highly targeted potential customers. Think people only connect with brands they already know on social media?

Real Estate 145

Real Estate User-Generated Analytics Promotion 145

Search Engine Land

FEBRUARY 19, 2024

Local has evolved from listings management to real experience and engagement. Whether you are a multi-location brand or a small local business, the biggest challenge is providing a personalized experience across all channels and touchpoints. Still, humanizing content with your brand’s voice and perspective is vital.

Gen Z 111

Gen Z Real Estate Transform SEO 111

Hubspot Marketing

DECEMBER 13, 2023

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Fortunately, I’ll show you many tactics and best practices to boost visibility in both places.

Gen Z 92

Gen Z SEO Real Estate Millennials 92

Search Engine Land

DECEMBER 7, 2023

Topical entity-rich content is becoming a competitive advantage for any brand. SGE places even more emphasis on producing informative responses that are corroborated by reliable sources. Brands need to build a site for user experience, not to win awards, according to Bill Hunt , president of Back Azimuth Consulting.

User-Generated 128

User-Generated Real Estate Thought Leadership SEO 128

Rock Content

FEBRUARY 15, 2024

And, as such, social SEO is becoming increasingly important to your brand. Cracking the Code: How Social SEO Impacts Your Google Rankings Social SEO focuses in on how you manage your social media accounts, and it requires more planning on your part. Place links to high-quality sites in your content as well.

SEO 94

SEO Whitepaper Real Estate User-Generated 94

Marketing Insider Group

JUNE 22, 2023

Put critical marketing tools and processes in place before jumping into automated marketing. What Do You Need To Have in Place Before You Start Automated Marketing? Get a good start by having the following three things in place: You should be using customer relationship management software.

Real Estate 101

Real Estate CRM Inbound Marketing Marketing 101