Calvyn Lee Blog

DECEMBER 10, 2023

The four Ps are product, price, place, and promotion. Just like the legs of a chair, if any of the four Ps are poorly executed, your entire marketing strategy can collapse. Whether you run a small business or a global brand like Tesla, the four Ps of marketing apply. What makes my product unique?

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Ariyh

OCTOBER 9, 2023

You have two options: Product A, from a startup founded in 2018 Product B, from a brand established in 1865 This time, which one would you choose? Can be tested for B2B Research date : May 2023 📈 Recommendation If your product is perceived as high-tech (e.g. chose the older brand (1865 vs 2018) for a wooden armchair.

Branding 110

Branding Real Estate eCommerce Copywriting 110

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 53

Marketing Strategy Branding Market Segmentation Marketing Mix 53

DIY Marketers

JULY 9, 2023

Don’t even think about getting into affiliate marketing until you read this. Millions are ignoring affiliate marketing research and risking more than they know. If you’re considering affiliate marketing as a business model or a side hustle, you have to know how to do affiliate marketing research.

Affiliate Marketing 54

Affiliate Marketing Market Research Marketing Marketers 54

Calvyn Lee Blog

DECEMBER 4, 2023

Study Competitors’ Marketing Research how leading competitors market their businesses. Craft Your Marketing Strategy Align strategies around the 4 P’s of marketing: Product, Pricing, Promotion, and Placement. Select Marketing Channels Promote your business where your audience already spends time.

Marketing Plan 130

Marketing Plan eCommerce Price Marketing 130

Rock Content

MAY 1, 2024

Whether you’re brand new to marketing or have been in the game for a long time, a solid understanding of the basics is crucial to your ongoing success. Of course, creativity and innovation are vital qualities in any successful digital marketing campaign. That’s where the seven functions of marketing come in.

Finance 52

Finance Price Marketing Marketers 52

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Jeff Bullas

FEBRUARY 2, 2023

For so many brands and businesses, Instagram is a vital marketing tool. With Instagram, you can promote your products and services to new people, attract new followers, and engage in conversations with your existing customers and followers. You can also see the latest trends and conduct market research.

Price 241

Price Analytics Marketing Marketers 241

Hubspot Marketing

AUGUST 21, 2023

When was the last time you ran a competitive analysis for your brand? If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow. What is competitive market research?

Shipping 98

Shipping Whitepaper Price eBook 98

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service.

CRM 101

CRM Whitepaper Marketing Marketers 101

Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. Products that are consistently in demand and quickly restocked tend to score higher, indicating sustained market desire. Pricing info like average price or price competitiveness Bookmarked products.

Product 110

Product Transform Price Market Trends 110

Ariyh

JUNE 12, 2023

🏢 Companies using this Most large brands use disappearing Stories. For example, on Instagram: Lego ran a Q&A series of Stories about the brand Outback Steakhouse shows offers and runs polls Sephora showcases and links to specific products Stories are often used for promotions, contests, announcements, and interactive content.

B2C 107

B2C Price Promotion User-Generated 107

Rock Content

DECEMBER 21, 2020

What if you could consider the whole world as your operating market? Without borders for branding, your company could reach people from many different countries and cultures. Then you need to learn more about global branding! To arrive in a new country and make your brand relevant is not exactly an easy task.

Brand Management 78

Brand Management Branding Management Logistics 78

AWeber

JANUARY 30, 2024

Lets you easily create high-performing, personalized, and segmented email campaigns User-friendly, drag-and-drop interface that doesn’t require heavy training or onboarding 24/7 customer support Generous free account available “There are so many fantastic features that make email marketing that much simpler. month Plus plan: starting at $20.00/month

eCommerce 95

eCommerce Shipping Price User-Generated 95

AWeber

NOVEMBER 7, 2023

But, SEO, marketing, research, and customer service require a contribution of time and expertise you may not have to give. There are so many fantastic features that make email marketing that much simpler. Abbey Hertzler AWeber Pricing: Free plan Lite plan: starting at $12.50/month month Plus plan: starting at $20.00/month

Price 102

Price Manufacturing Shipping Social Media Marketing 102

Sprout Social

MARCH 7, 2024

Conduct in-depth market research The next step is market research to gather and organize information about your competitors, customers and industry. Deep dive into particular customer segments with detailed customer profiles that will guide your marketing decisions later on.

Price 90

Price Market Segmentation SEO Market Research 90

OnPassive Marketing

OCTOBER 15, 2022

Understanding the three levels of product in marketing is essential because it will help you evaluate what is most important for your business. It will also help you better understand how these products can influence your company, customer experience, and even pricing. What Are The Three Levels Of Product In Marketing.

Product 83

Product Marketing Mix Price Marketing 83

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries.

Transform 70

Transform Affiliate Marketing Shipping Education 70

Rock Content

APRIL 20, 2023

With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain a loyal customer following. Product marketing is just one of the many ways marketers can influence the buyer’s journey and turn leads into sales.

Product Marketing 83

Product Marketing Marketing Strategy Product Whitepaper 83

OnPassive Marketing

OCTOBER 30, 2022

Product marketing is a type of marketing that revolves around the enhancement of a product. Product marketers are responsible for a product’s image, branding, and overall quality. Types Of Product Marketing? Traditional product marketing can be very effective, but it can also be expensive.

Product Marketing 75

Product Marketing Product Traditional Marketing Marketing 75

Marketing Insider Group

MAY 15, 2023

Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. But why is digital marketing so important? What Is B2B Digital Marketing? What story does your brand tell?

Digital Marketing 120

Digital Marketing Whitepaper Marketing Marketers 120

Hubspot Marketing

AUGUST 21, 2023

As you explore business plan examples from real companies and brands, you’ll learn how to write one that gets your business off on the right foot, convinces investors to provide funding, and confirms your venture is sustainable for the long term. Show a clear and realistic plan for product and brand differentiation.

Price 98

Price Finance Marketing Strategy Product 98

Hubspot Marketing

AUGUST 21, 2023

However, be patient with your business' SWOT analysis; you'll write most of it as you conduct your market research and create your strategy. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Neil Patel

JANUARY 5, 2022

Market analysts in particular are expected to grow in demand. Having a degree in this field, with technical education and experience on the numbers side of things, could pave the way for a career in marketing research and analysis. You will learn more about how brands are perceived by people and how to keep up that reputation.

Retail 114

Retail Marketing Marketers Communications 114

Ariyh

DECEMBER 19, 2022

Ariyh doubled in size (~7,500 to over 15,000 subscribers), we crossed 150 research insights, and Ariyh’s Science-based Playbook of Pricing & Promotions just crossed $10,000 in revenue and 462 sales! 📖 Research Maille, V., On the other hand…: Enhancing promotional effectiveness with haptic cues.

B2C 52

B2C Transform eCommerce Retail 52

Neil Patel

FEBRUARY 12, 2021

Is it OK to go after another brand like this? The Federal Trade Commission (FTC) permits companies to use this marketing strategy (within limits, which we’ll talk about) for three reasons: Comparisons encourage healthy competition in the marketplace. Comparative marketing yields positive results for many businesses.

Advertising 144

Advertising Advertisers Price Law 144

Neil Patel

NOVEMBER 16, 2020

There’s a major push towards attracting millennials with improved delivery options, increased brand diversity, and better customer service. You set your prices and fulfill orders, and you build your own brand. Still, it’s not for everyone, and it all comes down to Walmart’s price guarantee. There’s so much autonomy.

Product 145

Product Shipping Price Millennials 145

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 104

Copywriting CMO PR Social Media Marketing 104

Ariyh

NOVEMBER 6, 2023

It could be through scarcity (‘only 3 left in stock’), or maybe a limited time offer (‘buy now or the price will increase’). Can be tested for B2B Research date : May 2023 📈 Recommendation Use reassuring instead of pressuring nudges (e.g. Want your brand here? So is there a better way?

Retail 57

Retail eCommerce Fashion Price 57

Ariyh

MAY 1, 2023

Use fast videos to highlight features and price. 🎓 Findings When something moves in slow motion in an ad, people perceive it, and its brand, as more luxurious. As part of a series of 12 experiments, researchers found that: People said they would pay 11.4% Want your brand here? more for wine ($30.78 Click here.

Price 57

Price B2C Product Market Research 57

Ariyh

OCTOBER 23, 2023

Want your brand here? Since then, the market has become more saturated and ecommerce brands found new ways to compete for people’s attention. Journal of Marketing Research (July 2023) 🏫 Researchers Marton Varga. Get free resources This announcement was sponsored. Click here. Bocconi University.

Retail 99

Retail eCommerce B2C Price 99

Ariyh

JULY 31, 2023

📝 Intro “Sale ends in 2 hours, 6 minutes, & 52 seconds” You’ve probably seen a limited-time promotion like this before. Previous insight: Give refunds instantly (more insights here ) Online limited-time promotions must be short and justified Channels : Promotions | Ecommerce | Retail For : B2C.

eCommerce 52

eCommerce Retail Promotion B2C 52

Hubspot Marketing

MARCH 6, 2024

Surveys inform everything from customer experience to product ideation to marketing strategy. Whether you want to collect data for market research or run a customer satisfaction survey , promoting your survey in an email is a direct way to generate responses. Contra Subject line: $500 for your thoughts on pricing ?

Food 98

Food Finance User-Generated Customer 98

Hubspot Marketing

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. She says, "The main goal of PR is to boost the reputation of your brand.

PR 127

PR Communications Price Management 127

Exposure Ninja

AUGUST 11, 2023

Everyone has a different idea of marketing. Whether you think it’s billboards at bus stops, an internet celebrity promoting a product, or an advert you saw on TV, you know the point of marketing — to sell a product or service to the masses. What is Marketing?

Direct Mail 52

Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

Hubspot Marketing

JANUARY 16, 2020

Below are a few strategies your company can use to expand your market share: 1. Lower prices. A great way to compete in your industry is to offer low prices. This is the low-hanging fruit of expanding your market share because consumers typically look for lower cost products. Branding awareness. Branding awareness.

Law 121

Law Customer loyalty Price Food 121

Marketing Insider Group

JULY 25, 2023

Promoting your business is a neverending battle for supremacy in the market. The brand provides lots of videos and training on how to use its tools for higher-quality output. The price for the full suite of features is more than others on this list, but the tool generally delivers.

Copywriting 70

Copywriting User-Generated Price CRM 70