Aspiration Marketing

JULY 26, 2023

Are your employer's branding efforts yielding the desired results? If you're unsure, fear not because you're in the right place. Your employer brand affects the team members you hire and the companies that choose to work with you. That's why it's essential to measure the success of your branding efforts.

Branding 211

Branding Place Marketing Marketers 211

Scoop.it!

APRIL 11, 2024

It is any workshop, tutorial, or demonstration taking place online. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. That’s how good marketing works—even the strongest fall. Do I really need it? Not at all.

Branding 119

Branding Fashion Gen Z B2C 119

Hubspot Marketing

DECEMBER 12, 2023

We'll also review the different interests and hobbies that will help you stand out in the job market. For example, here’s a job opening for a Senior Merchandising Manager at Tecovas , a direct-to-consumer western brand based in Austin. If cooking is a significant hobby of yours, there’s a place for it on your resume.

Place 98

Place Real Estate Non-Profit Finance 98

Hootsuite

JANUARY 11, 2023

Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. Creating and managing TikTok marketing campaigns often involves a lot of moving pieces. An easy win, they ensure cohesive-looking content that reflects your brand. Source: Vimeo.

Place 102

Place User-Generated Price Entertainment 102

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. This list below highlights Scripted alternatives for your branding team to explore.

Place 72

Place Whitepaper Finance Price 72

Hubspot Marketing

FEBRUARY 27, 2024

Despite all the awesomeness, I hesitated because the brand was unfamiliar. All this made me wonder: Why do we always go for Amazon deals, leaving smaller brands behind? To find out, I did some research and talked to brand experts. Customers can get almost anything they want in one place. Better ads, trust, safety?

Branding 98

Branding Price Customer loyalty Marketing 98

Litmus

APRIL 15, 2022

AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox. Rather than a bland static email, brands can generate leads more easily and nurture cold leads with interactive email conversations.

Place 71

Place Retail User-Generated Customer loyalty 71

Digital Marketer

DECEMBER 21, 2023

Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. Four More Reasons to Use Reddit for Digital Marketing 1. Reddit is a great place to get quality (and free) feedback. This ties into increasing brand reputation as well.

Management 95

Management Branding Social Media Marketing Place 95

Search Engine Land

MARCH 11, 2024

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic and non-programmatic channels, according to a new study by Analytics. The Adalytics study reviewed the campaigns of hundreds of major brands, including: Procter & Gamble.

Advertising 126

Advertising Advertisers Non-Profit Branding 126

Sprout Social

APRIL 29, 2024

In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market. Reputation management services protect your brand and help you maintain a positive and professional image through the following advantages.

Management 90

Management Branding PR Food 90

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. He’s worked with brands like Thomas Sabo and Just Eat.

Branding 102

Branding Gen Z Fashion Food 102

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. Social media communities are incubators for brand awareness, loyalty, and trust. Social media communities are incubators for brand awareness, loyalty, and trust.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Customer Marketing 125

Customer Marketing Branding Customer User-Generated 125

Litmus

APRIL 29, 2022

The email marketing community has had all eyes on privacy shifts in recent years–for good reason. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers. Yet again!

Place 88

Place B2C Email Marketing Retail 88

Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions.

Branding 111

Branding Manufacturing Real Estate PR 111

illumin

FEBRUARY 29, 2024

For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way. That said, YouTube can be a risky place to advertise if you don’t do it right. However, there is a relationship between the two.

Advertising 105

Advertising Advertisers Branding Shoppers 105

Litmus

MARCH 5, 2021

After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. Does this work for your brand? Just because something looks cool or has that wow factor doesn’t mean it will fit your brand. When looking for inspiration, keep your brand guidelines and brand voice top of mind.

Place 105

Place Pharmaceutical Retail Email Marketing 105

Martech

APRIL 26, 2022

consumers said they were targeted with irrelevant marketing in the past six months, according to the report, The Emotional Shipping Experience, from Parcellabs (Parcellabs primarily offers services designed to enhance the post-purchase experience). Of those, 88% took action to distance themselves from the brand. Nearly half of all U.S.

Branding 114

Branding Shipping Marketing Marketers 114

Sprout Social

MARCH 8, 2021

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement.

Place 131

Place Retail Price Branding 131

Businesses Grow

OCTOBER 16, 2023

This week marks the 100th anniversary of the Disney Company, arguably the world’s greatest brand. So this is a good excuse to celebrate the magic of this amazing company and explore this idea — what does it take to be among the world’s greatest brands? Branding is critically important in a world overrun with choices.

Branding 121

Branding Fashion Food Communications 121

Search Engine Land

DECEMBER 8, 2023

Bidding on branded and competitor keywords in PPC can help protect your brand and steal competitors’ traffic, but should you do it? What types of brand and competitor keywords are there? Brand and competitor keywords have four variations: Your own business brand. Your competitor’s business brand.

Branding 113

Branding Customer Acquisition Advertising Advertisers 113

Businesses Grow

MARCH 11, 2024

I’ve been giving many talks about community-based marketing, and one of the common discussion points is measurement. Isn’t that ALWAYS the most important question in marketing? What’s the value of a brand community? With influencer marketing, you typically lightly touch consumers through a brand mention.

Branding 113

Branding Customer loyalty PR Influencer Marketing 113

Martech

JANUARY 25, 2024

Yet, that’s how many brands approach marketing. A true marketer asks uncomfortable questions that reveal hidden truths. What’s your biggest fear about your brand? Consider brands like Patagonia and Dove. Consider brands like Patagonia and Dove. For brands, consumers smell insincerity a mile away.

Branding 120

Branding Transform Management Communications 120

Martech

DECEMBER 23, 2021

Brands have long understood the importance of customer-centric approaches to marketing. But the notion of “responsible marketing” is gaining steam, filling the gaps those other approaches failed to address. It’s marketing with a conscience,” said Frank Brooks, head of EMEA marketing at dotdigital.

Branding 112

Branding eCommerce Shoppers Marketing 112

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content?

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. Best Channels for Long-Form Video.

Video Marketing 117

Video Marketing Branding User-Generated Millennials 117

Search Engine Land

DECEMBER 19, 2023

Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. I don’t have any updates to share at this time, but this is temporary as the teams evaluate additional controls to put in place.” Existing brand safety controls. What Google is saying.

Branding 108

Branding Advertising Advertisers Place 108

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? Quite a few brands are trying to answer that question for themselves. We spoke with three B2B marketers who are experimenting with and finding success on TikTok. Published on.

Branding 137

Branding B2C Real Estate User-Generated 137

CMO Network

APRIL 4, 2023

Here’s a wakeup call for marketers–and it has to do with how to be where your customers are and how to keep your brand safe in new app environments.

Place 80

Place Branding Customer CMO 80

Businesses Grow

AUGUST 22, 2022

Over the years, I have relentlessly laid out the business case for personal branding. I can make an effective business case for personal branding in one picture. However, I know people would actually BUY this piece of content from me because my brand has meaning to them. Today I am going to take this argument a step further.

Branding 144

Branding Food Education Digital Marketing 144

Businesses Grow

AUGUST 21, 2023

The choice is simple because nearly every week, I get a note from somebody telling me this book on personal branding changed their life or business. So I started teaching personal branding classes, and anyone can sign up for this course. Here are five lessons I’ve learned from teaching these personal branding classes: 1.

Branding 93

Branding Education Place Customer 93

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot's marketing experts and researched the creator economy's size, growth, and the changes we can expect down the line. As of 2022, the creator economy market size is estimated at $104.2

Branding 122

Branding Marketing Marketers Marketing Mix 122

Hubspot Marketing

JULY 11, 2022

Video marketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Most Used Video Marketing Tactics.

Video Marketing 106

Video Marketing Branding User-Generated Marketing 106

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. Integrating SEO and digital PR can strengthen your brand narrative and ensure a robust digital presence. This integration enhances your overall authority, creates a digital footprint and fosters long-term brand success and recognition.

PR 120

PR SEO Branding Non-Profit 120

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Branding 132

Branding Transform Thought Leadership Advertising 132