Search Engine Land

JULY 16, 2024

Examine the rise of AI-generated content spam and scams. Creativity and accuracy These generative AI models have been trained on content created on the web by individuals, and the content generated by these machines re-elaborates someone else’s creativity and lacks any recognition or attribution.

Transform

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

Gen Z

Martech

DECEMBER 23, 2024

I am the first generative AI chatbot for marketing technology professionals. Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning.

Whitepaper

Martech

AUGUST 19, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: A headless CMS (content management system) is a back-end content management system that allows users to create, manage and store content without being tied to a specific front-end presentation layer. I am trained with MarTech content.

User-Generated

Hubspot Marketing

MAY 8, 2025

Social media advertising is a powerful marketing tactic that can drive leads, boost revenue, increase brand awareness, and more. Did you know that Facebook is the most used social network worldwide, with over 3 billion monthly active users ? Or that there are over 2 billion monthly active Instagram users ?

Advertising

Sprout Social

JANUARY 9, 2025

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. Rather than fight against technology, how do you train and develop the next generation of marketers so they can leverage it to have a greater impact on the companyrather than be disrupted by it?

User-Generated

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. Generative AI: Revolutionizing Creative Production 4. Brand Marketing: Back to Basics 6. Hyper-Personalization Powered by AI 2.

Market Trends

Marketing Insider Group

JUNE 18, 2025

And here’s a pro move: toss in a killer soundtrack – like, use one of those AI music generator tools to set the vibe. You can experiment with different content formats while maintaining the consistency of your messaging, for instance, by incorporating a text to video AI generator.

Transform

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Manufacturing

Litmus

DECEMBER 24, 2024

Awareness Goal: Introduce potential customers to your brand, product, or service. Email touchpoints: Welcome emails for new subscribers and brand story introductions. Engagement Goal: Use content to encourage your audience to engage with your brand and increase email read rates.

B2C

Martech

AUGUST 6, 2025

Generative engine optimization (GEO) is quickly becoming essential for brands that want to stay visible in an AI-driven world. The good news? Think: clear TL;DR summaries, FAQs written in natural language, accurate schema markup and content that builds brand authority and trust (following Google’s E-E-A-T principles).

SEO

Marketing Insider Group

JULY 16, 2025

Why Instagram Templates Are Crucial for Modern Marketers Instagram has become one of the most popular social media platforms, with over 1 billion active users worldwide. For businesses, maintaining an active and visually consistent presence on Instagram is crucial for brand recognition and engagement.

Transform

Search Engine Land

SEPTEMBER 24, 2024

But these so-called electronic gatekeepers – meant to separate human-crafted content from its artificial counterparts – mistakenly flag genuine human writing as AI-generated. Phrasly identifying our human-written content as 81% AI-generated. GPTZero identifying our human-written content as 93% human-generated.

User-Generated

Martech

NOVEMBER 21, 2024

High-quality, accessible data sets and efficient data management, let AI algorithms analyze, predict and generate insights with accuracy. Are employees open to new technologies and methods? Some teams may fear AI will lead to job loss or additional pressure to learn new skills. Assess the mindset of your team.

Transform

verse.ai

MARCH 25, 2025

Regardless of the industry, lead generation is undergoing a massive transformation. This is primarily because expectations are higher than ever—and new technologies have enabled organizations to meet and exceed those expectations. Enter AI-driven lead generation. Fortunately, a solution is already within sight.

Transform

Exposure Ninja

JANUARY 30, 2025

Back then, SEO was more about exploiting the system than providing real value to users. Today, SEO takes a user-first approach. Its shifting gears, driven by a few podium F1 drivers like generative AI, Googles E-E-A-T guidelines, and changing search habits. But SEO isnt done evolving. This shift isnt slowing down in 2025.

SEO

Search Engine Land

SEPTEMBER 9, 2024

This article will examine some of the key trends shaping the future of AI in content marketing and expert predictions on how these technologies are set to transform the way brands connect with their audiences. Marketing AI is most prominent in a new technology known as content intelligence. Social media updates.

Content Marketing

Lusha

NOVEMBER 18, 2024

This leads to better results, which generates more data, and so on. The Core Components of RevOps A successful RevOps strategy is built on three main parts: people, processes, and technology. These are just a few examples of the many technologies that can be used in a RevOps strategy.

CRM

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper

illumin

SEPTEMBER 17, 2024

California is stepping into action – tabling a new AI watermarking bill. Bill AB 3211, also called the California Digital Content Provenance Standards Act, requires developers to add watermarking technology into their systems, marking generative AI images, video, and audio with identifiers. Dove is one such brand.

User-Generated

SmartBrief - Marketing

FEBRUARY 21, 2025

There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. Gaps Torres has similar privacy-first challenges in developing her companys brand purpose. higher), connected TV (13.8%) and social media (11.9%).

CMO

Lusha

DECEMBER 9, 2024

We’ll cover: Building targeted email lists Writing catchy subject lines Using automation Keeping up with new trends Whether you’re new to marketing or have years of experience, this guide will help you boost your B2B email strategy and get better results. What is B2B Email Marketing?

Email Marketing

Use Insider

JUNE 23, 2025

In an era shaped by evolving consumer behaviors, fierce eCommerce competition, and supply chain disruptions, brands are turning to artificial intelligence (AI) not just as a tool but as a competitive necessity. Put simply, AI has officially set a new standard for brands as customers demand tailored experiences across all touchpoints.

Retail

Duct Tape Marketing

APRIL 23, 2025

During our conversation, Marcus unpacked core principles from his latest book, Endless Customers , including how to dominate your market by becoming a known and trusted brand. He's focused on driving brand awareness and demand by ensuring alignment between sales. And the user is the person that has that problem.

Price

Duct Tape Marketing

NOVEMBER 13, 2024

And so to keep doing this, I mean, you think about all the things that have happened in the last 30 years in marketing in technology, and I think if you didn't love it and weren't really curious about what's new and how does this work and how can I apply this, you'd kind of get run over. And so now it really is up to your imagination.

Price

DirectMail2.0

FEBRUARY 12, 2025

Transcript: thank you for coming to our webinar today I would assume that most of you guys have been to one of our I guess 0:05 every other month panels um the goal here is to educate and stay on The 0:11 Cutting Edge of what is new and different in marketing in its relation to direct mail so as we have done before 0:18 we’ve assembled a panel (..)

Direct Mail

Marketing Insider Group

JULY 21, 2020

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Generation Z, she shows, will rise in numbers among the nation’s workers. For marketers, this myth-busting fact means that they’ll need to diversify their approach to reach every generation.

Millennials

Martech

MARCH 7, 2024

Meaningfully mine and respect the data customers freely share Customers provide personal information to companies all the time — including acquisition offer responses, purchase behaviors, product favorites, social shares and sentiments on user-generated content — all of which tell marketers how to sell to them. If so, rock on.

New Technology

Adobe Experience Cloud Blog

DECEMBER 13, 2018

It’s important to position your brand where people spend their time, and having your marketing team experiment with creative new channels, such as new social media platforms, is vitally important. A truly compelling website requires excellent content marketing , beautiful design, and constant optimization to the user experience.

New Technology

Neil Patel

MARCH 22, 2021

With over 1 billion monthly active users , Instagram is one of the liveliest social media platforms in the world. Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. There’s no need to buy fancy cameras or invest in new technology. The problem?

Gen Z

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales.

Branding

Marketing Insider Group

MAY 31, 2021

And the number of active users increases every year. Social media also has the power to help you increase brand awareness and build an engaged following. Communicate directly and authentically with consumers, and you’ll enhance your customer service, credibility, and brand loyalty. The Best Brands on Social Media Today.

Branding

Sprout Social

JANUARY 19, 2023

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

Branding

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today.

Real Estate

Marketing Insider Group

OCTOBER 30, 2023

To help you out, we’ve put together a list of 19 top brands that are rocking it on social media. Slack also shares inspirational quotes and customer stories to keep users at the center of their brand story. Remember the year-end wrap-ups they create for users? So, wondering how to get started or what to post?

Branding

Martech

DECEMBER 20, 2021

These inquiries can also help your brand garner the information needed to optimize campaign management and generate use case scenarios. Once brands have a better idea of their current DAM capabilities , Davey recommends they perform a gap analysis, followed by a complete resource audit. Perform a gap analysis and resource audit.

Management

Sprout Social

JANUARY 25, 2023

3 frameworks to spot the big picture for your brand By learning simple, strategic frameworks, you can start thinking through the trends that could define your company’s future and give you a leg up on areas and conversations to research. Start with your users or customers and think through some questions: What else are they using?

Branding