Martech

JUNE 3, 2024

While technology has made personalization easier to implement at scale, the underlying psychology driving its effectiveness remains the same. At its core, personalization taps into five fundamental human motivations that help brands acquire and retain customers. This is similar to what brands known for personalization are doing.

Customer loyalty 120

Customer loyalty Personalized Marketing Customer Shoppers 120

Litmus

MARCH 31, 2022

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off.

Personalized Marketing 97

Personalized Marketing Marketers Marketing Traditional Marketing 97

Vertical Response

JUNE 4, 2025

Ever wonder why customers seem to forget your brand? Its called marketing amnesia: why customers forget your brand and what to do about it, and it can really hurt your business. In this article, well dive into why it happens and what you can do to keep your brand fresh in the minds of your customers. But dont worry.

Branding 59

Branding Customer Customer loyalty Email Marketing 59

Animalz blog

APRIL 17, 2025

Every one-person marketing team knows the feeling. His to-do list is typical for a marketer at a rapidly growing AI startup (scaling from $1M to $10M ARR in just one year): launch events, grow brand awareness, produce data-driven content, manage the blog, interview experts, and handle distribution.

SEO 62

SEO Branding Transform Shipping 62

Martech

AUGUST 6, 2024

Consumers expect brands to understand their unique needs and deliver what they want seamlessly. What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, especially in an ever-evolving digital landscape. Marketers around the world breathed a sigh of relief.

Marketing Strategy 132

Marketing Strategy Marketers Marketing Price 132

Marketing Insider Group

JULY 30, 2024

About 63% of consumers believe businesses are dishonest about how they use customer data, and 54% think brands use data to benefit themselves, not their customers. However, zero-party data is the information customers willingly and proactively share with brands. While first-party data is valuable, brands often collect it passively.

Transform 124

Transform CRM Communications Management 124

Martech

AUGUST 24, 2023

Join marketing experts who will share how machine learning and AI-driven optimization can be the catalyst for your brand’s success. Register and attend “Leverage AI and Automation to Master Personalized Marketing,” presented by Acquia. Click here to view more MarTech webinars.

Personalized Marketing 98

Personalized Marketing Customer Journey Marketers Marketing 98

Kuno Creative

NOVEMBER 15, 2024

If you want to grow your business and achieve your revenue goals, you need to deliver compelling, personalized marketing messages that account for rapidly shifting buyer preferences. Fortunately, this is where an inbound marketing company can help your brand shine.

Inbound Marketing 59

Inbound Marketing Transform Branding Marketers 59

Martech

MARCH 3, 2025

Right now, several trends are driving interest in identity resolution tools, including the decline of third-party cookies and consumers’ expectation of personalized, highly relevant experiences when they engage with brands. These trends are creating several business problems for brands. Processing.

Law 124

Law Price Marketers Marketing 124

Martech

AUGUST 12, 2024

This allows for more personalized marketing efforts. Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors.

Customer 119

Customer B2C CMO Customer Journey 119

Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

Market Trends 132

Market Trends Transform Customer loyalty Millennials 132

Sprout Social

MARCH 27, 2024

Plus, see the top five review management software to manage reviews for business intelligence and explore examples of how brands have used review management to their advantage. It helps you increase brand trust, leads to higher search engine rankings and ultimately, attracts more customers. What is review management?

Management 123

Management Branding Customer loyalty Shipping 123

Hubspot Marketing

MARCH 6, 2023

By now, you've probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks? To help you avoid missteps as you explore the world of AI, here are four cons of AI that marketers and brands should keep in mind. Machines can't replace human connection.

Branding 137

Branding Marketers Marketing Social Media Marketing 137

Neil Patel

JANUARY 14, 2021

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. What Is Corporate Branding and Why Is It Important?

Branding 137

Branding Customer loyalty User-Generated Shipping 137

Martech

NOVEMBER 25, 2024

Zero-party data is a valuable asset for brands, as it consists of information that customers intentionally and proactively share. For instance, a beauty brand might ask customers to take a quiz to find their ideal skincare routine. This helps brands tailor their marketing efforts accordingly.

Customer 117

Customer Food Communications Product 117

Marketing Insider Group

AUGUST 26, 2024

Your competitors are using this technology, so understanding the basics of AI and exploring advanced automation tools is essential as you personalize customer experiences and optimize your marketing efforts. Quick Takeaways AI marketing automation streamlines repetitive tasks, freeing up time for more strategic activities.

CRM 121

CRM Transform Marketers Marketing 121

Martech

MAY 3, 2022

Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

NOVEMBER 15, 2024

When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. CX’s purview is the overall experience a customer has with a brand.

CMO 124

CMO Traditional Marketing Communications Marketers 124

Digital Marketer

OCTOBER 2, 2023

In the social business world, your name can be leveraged as your personal identifier across myriad social media sites as well as your monetized business brand. It wouldn’t have done that if it were just its founder’s personal name, as an example. Luckily others have already been down this path.

Branding 99

Branding Thought Leadership Energy SEO 99

Martech

AUGUST 8, 2024

This has been verified in a recent report by Deloitte, in which surveyed consumers confirmed that they spend 37% more than intended when the shopping experience is personalized. The report also revealed that brands with advanced personalization capabilities are 48% more likely to exceed revenue goals, at a 9.9%

Shoppers 121

Shoppers Shipping Retail Communications 121

Hubspot Marketing

AUGUST 26, 2022

According to a 2021 McKinsey report , 76% of consumers get frustrated when they can’t find a personalized experience with a brand. With personalization becoming more valuable to stand out from the competition, a look at some great examples can serve as inspiration for your own strategy. Why do we prefer personalized experiences?

Branding 125

Branding Retail Shoppers Customer loyalty 125

The Marketing Operations Leader

MARCH 25, 2025

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Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketers 130

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. This increases brand visibility and fosters a sense of community and holiday spirit among your audience.

Marketing Strategy 105

Marketing Strategy Non-Profit Shipping Shoppers 105

Hubspot Marketing

NOVEMBER 4, 2024

Brand Perception HubSpot released a free tool in 2024 called AI Search Grader. You tell it a little bit about your brand; it tells you how your brand is perceived by AI search engines. I’ve used it for a few brands I’m familiar with, and I found its recommendations and analysis to be pretty spot-on.

Analytics 125

Analytics Customer Journey CMO Marketers 125

Martech

JANUARY 29, 2025

A valued customer drives a brands success through purchases and deeper engagement and loyalty. They: Show loyalty , repeatedly choosing the brand over competitors and prioritizing quality and service over price. Advocate , promoting the brand through word-of-mouth and reviews. What is a volume customer? How do they differ?

Customer 112

Customer Price Customer Acquisition Customer loyalty 112

Scoop.it!

JULY 18, 2024

You need to do what your competitors are doing: deliver tailored, personalized marketing messages. By listening to and valuing your customers on a more human level, you develop an authentic relationship that fosters not just regular buyers, but loyal customers who recommend, advocate, and interact with your brand.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Search Engine Land

AUGUST 24, 2023

Join marketing experts who will share how machine learning and AI-driven optimization can be the catalyst for your brand’s success. Register and attend “Leverage AI and Automation to Master Personalized Marketing,” presented by Acquia. Click here to view more Search Engine Land webinars.

Personalized Marketing 77

Personalized Marketing Customer Journey Marketers Marketing 77

Buffer Marketing

JANUARY 7, 2025

Then, it helps you craft posts about that content in your brand voice. It's particularly valuable if you're growing your personal brand through thought leadership but don't have time to scout for industry news and insights. CreatorIQ uses AI algorithms to recommend creators who align with your brand.

Price 119

Price Thought Leadership Transform User-Generated 119

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Automated video production tools enable businesses to scale video marketing without large teams. AI data infrastructure. AI assistants. AI lead sourcing and outreach.

Copywriting 129

Copywriting Transform PR User-Generated 129

The Marketing Operations Leader

APRIL 1, 2025

Exclusive For Paid Subscribers : How to Speak Up More and Improve Exec Presence as an Ops Professional Learn from Marketing Ops Leaders from GE, Rockwell Automation, Jasper, and more at our in-person Marketing Ops Panel in Phoenix, AZ, on April 2nd. See you there! Sign up here.

CRM 130

CRM Communications Promotion Personalized Marketing 130

Martech

JANUARY 9, 2025

Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. These models consider various data types, including brand creative, illustrations, photography, and text, to optimize marketing messages for increased purchases.

Retail 119

Retail User-Generated Advertising Advertisers 119

Hubspot Marketing

NOVEMBER 5, 2024

Instead, it’s the first impression of what your brand offers. Like customizing it to that person and then having very detailed automated responses with sequences and chatbots. But, when it comes to B2C marketing, the audience persona is likely just one individual. I like the way Lynch puts it. “In Dynamic content optimization.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Martech

MARCH 20, 2025

Piper engages with Marketo leads through a brands website and email, converting them into opportunities. Persado launched Dynamic Email, an AI-powered tool for automating campaign setup, content creation and email personalization. Omneky launched Smart Ads, an AI-powered feature for creating and optimizing digital ads.

Retail 101

Retail User-Generated Advertising Advertisers 101

Hubspot Marketing

APRIL 17, 2025

For example, Adobe recently introduced AI agents that brands can use to help consumers navigate through their websites. Businesses can then enable personalized marketing based on real-time user behavior and unique customer attributes. So, brand content needs to be structured, clear, and machine-readable.

User-Generated 100

User-Generated CMO Marketers Marketing 100

Hubspot Marketing

OCTOBER 22, 2024

Kramer has been the "first-ish” marketer four times at companies ranging from 10 to 300 employees, so my first question was an easy one: If you're the first marketer at a company, where the heck should you start? First, you need to figure out where you can win. Where can you stand out?

eBook 112

eBook Personalized Marketing Product Branding 112

Customers.ai

AUGUST 12, 2024

So while you’re busy building your brand and driving customer acquisition and retention initiatives, Customers.ai’s Shopify app for email and ad remarketing boosts your store’s sales by increasing the reach and efficiency of your highest performing marketing channels. Shopify Marketing App today. Get Started Today!

eCommerce 99

eCommerce Outbound Marketing Customer Journey Customer Acquisition 99

Martech

JUNE 23, 2022

Xanterra Travel Company owns an extremely unique and diverse collection of travel and hospitality brands that all share a common mission — to provide travelers with unforgettable experiences. Five years ago he found himself faced with the task of unifying customer identities across multiple brands and experiences.

Transform 108

Transform Customer Branding Food 108