Hubspot Marketing

FEBRUARY 15, 2024

But a few things just didn’t add up. Tools like generative AI have made it easy for them to mimic the branding, tone, and even the writing style of legit companies. For example, here’s an email that Phan Sy Cuong , PR specialist at Awesome Motive, the parent brand of WPBeginner , received. Rusu gives an example.

Communications 117

Communications Finance PR User-Generated 117

Search Engine Land

APRIL 18, 2023

The Looker Studio report’s biggest insights Essentially, the report provides a clear live view of SEO traffic over time, with the ability to segment data (for instance, brand vs. non-brand). Connect Search Console data: Find your site under Sites , and click URL impression > Web to connect that data. to acquisition.

SEO 98

SEO Analytics PR Branding 98

Search Engine Land

FEBRUARY 16, 2023

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. Why do businesses still struggle to add SEO to their hierarchy? But oftentimes, the marketing, tech or PR team (or person) has to implement the SEO advice. Thus, personally, I'd add an arrow showing in both directions here.

SEO 99

SEO PR Key Performance Indicator Communications 99

Orbit Media Studios

DECEMBER 12, 2023

Here are the five main reasons why redesigned websites see a drop in search traffic: URLs that attracted search traffic were removed URLs that attracted search traffic were changed (even if they were redirected) Content became less keyphrase-focused or less detailed Technical SEO issues appeared (missing schema, longer load times, etc.)

Analytics 70

Analytics Copywriting SEO PR 70

Orbit Media Studios

JANUARY 16, 2024

People add all kinds of crazy stuff to their sites, often without a thought for strategy or their visitors. It adds visual noise without adding clarity. Each one is a missed opportunity to add a keyword. So why do brands put social media widgets on their sales pages? Press releases are easy to add to websites.

PR 127

PR SEO Place Promotion 127

Sprout Social

JANUARY 24, 2024

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Reach refers to the number of people who saw your content.

Influencer Marketing 96

Influencer Marketing User-Generated Key Performance Indicator Analytics 96

Search Engine Land

JUNE 27, 2023

Based on my experience, about 80% of the PPC specialists at brands or agencies will probably need upskilling this summer and around 20% will need reskilling. Suppose brands and agencies want to stay two steps ahead of competitors. And many brands and agencies should consider adopting new organizational structures.

SEO 93

SEO Social Media Marketing User-Generated PR 93

Orbit Media Studios

FEBRUARY 8, 2022

You can add to your advanced filter to remove some of these queries if you’d like. Combining areas like PR, Thought Leadership, and SEO are an effective way of winning in organic growth and industry trust. If you haven’t Googled your company name for a while, check out our guide for branded query SEO. Don’t just add keywords.

Analytics 98

Analytics SEO Thought Leadership PR 98

Sprout Social

JANUARY 18, 2017

If the word “codes” freaks you out, think of them as labels or tags that you add to a URL. UTM parameters are tags you add to the end of a URL to tell Google Analytics (or your CRM) a full story about where and why a person clicked. That complicated sounding recipe would look like this: URL? Enter UTM URL builders.

Analytics 77

Analytics PR Influencer Marketing CMO 77

Search Engine Land

OCTOBER 25, 2022

Revamping their brand positioning. Getting PR or social mentions. We have made Google Alerts for our competitors’ brand mentions and configured them in our SEO tools. Curiosity to see what brands are doing. Most marketers love what more prominent brands do in their marketing. Investing in other marketing channels.

SEO 95

SEO Marketing Marketers Key Performance Indicator 95

Search Engine Land

JUNE 1, 2023

One of the most important is the renewed focus on brand entity SEO. But no matter the interface, whether blue links, rich results, Google surfaces, SGE or chatbot, the timeliness imperative of SEO is for searchers to find and choose our brand. For example, an entity may be a person, place, product, event, idea or brand.

SEO 103

SEO Branding CMO PR 103

Hubspot Marketing

DECEMBER 22, 2023

This guide will explore 11 examples of real brands using AI in 2023 and beyond. In seconds, Predict gives you insights into how and why customers respond to your ads and your brand. This leads to happier customers and a more memorable brand. Mom-and-pop shops, e-commerce stores, tech giants — everyone’s using AI. Run the script.

Branding 102

Branding Transform User-Generated SEO 102

Moz

JULY 16, 2019

Theirs is “Connected brands start with connected teams.” Mary Bowling — Brand Is King: How to Rule in the New Era of Local Search. Mary took the stage next to shed some light on why brand is so critical to success in this latest era of local search. Add movement to our images when possible. Rip the bandaid off.

SEO 46

SEO Retail PR Branding 46

Search Engine Land

DECEMBER 13, 2022

Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it. Self-contained ecosystems to allow paid and digital PR campaign planning. These studies will determine whether the brand can enter a new market, if the timing is right, or if there’s an opportunity to scale.

SEO 99

SEO PR Fashion User-Generated 99

Search Engine Land

AUGUST 29, 2023

Differentiate yourself when using AI When using AI for content, add unique facts, data, and expertise your brand possesses rather than letting the AI recycle the same generic information – which it may also offer to your rivals. Additionally, focusing on branded queries and combining them with reviews and customer service is crucial.

SEO 129

SEO PR User-Generated Management 129

Neil Patel

APRIL 5, 2023

Here’s how you use it: Step #1: Enter your competitor’s URL and click “search.” Step #3: Again, enter your competitor’s URL and click “Search.” However, what’s most helpful is the detailed data like referring pages, URLs, domain authority score, and anchor text. Plug the URL of your choice into Majestic’s search bar.

SEO 133

SEO Price Analytics User-Generated 133

Backlinko

MARCH 25, 2024

It’s an online visibility platform with PPC, social media, and digital PR tools—perfect for marketing agencies. You can add a filter to target websites with active links and an authority score of 21 to 100. Optional add-ons: Semrush Local: This feature enhances local visibility and customer choice. And for good reason.

SEO 97

SEO Price User-Generated Analytics 97

Litmus

APRIL 12, 2024

You wouldn’t want email marketing slip-ups to impact the reputation of your root domain, which could harm deliverability for sales, PR, or other team members sending personal or outreach emails from the root domain in their own inbox. The subdomain “e” denotes “emails” and doesn’t overwhelm our brand name. Or vice versa.

Management 103

Management PR Health Marketing 103

Search Engine Land

NOVEMBER 3, 2022

To find the best deals, users will often search for keyword combinations that include [brand name] or [product], plus the words: deals, discounts, or promos. Remember : Holiday-related URLs on your site are not temporary. By adding the new pages to your sitemap, you provide a map for crawlers to swiftly locate and index them.

SEO 107

SEO PR Gen Z eCommerce 107

Exposure Ninja

AUGUST 26, 2022

Instead, it rebranded and split into a number of verticals of different subject-specific brands , including: verywellhealth.com ( physical health ). What users of the technique sometimes miss out on is the expertise and real-life experience required to add new insight to the subject matter. It also adds an element of peer review.

Copywriting 115

Copywriting SEO User-Generated Education 115

Duct Tape Marketing

MAY 4, 2016

Referral Candy – Easiest way to add refer-a-friend to your store. Prezly – Create your own press room in minutes, with a chosen url and embedding features. Enhance your brand’s identity with color options and logo/photo uploads. TrendKite – Easily measure the impact of news on your brand with custom dashboards.

Advertising 52

Advertising Advertisers Partner Marketing SEO 52

Sprout Social

DECEMBER 20, 2023

From our “SproutLink” link-in-bio tool, to URL tracking to measure success in Google Analytics, an Asset library and more, Sprout’s publishing capabilities simplify your scheduling process. Additionally, Oktopost puts an emphasis on their brand safety features. Suggestions by AI Assist generate captions with tone options in seconds.

Branding 107

Branding Price Influencer Marketing Transform 107

Exposure Ninja

OCTOBER 16, 2023

They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more. It includes the content you share on your website, magazines or brochures you produce, guest posts and digital PR campaigns. Branding extends further than how your website looks.

PR 52

PR Marketing Marketers User-Generated 52

Neil Patel

DECEMBER 18, 2018

If you have a strong brand like Nike or Amazon, this doesn’t matter as much. If you add in push notifications and you add in chatbots , however, you’ll double up the traffic you were getting from email. Hack #7: Brand queries is the fastest way to increase rankings. Hack #11: Don’t put dates in your URL.

eBook 111

eBook User-Generated PR SEO 111

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation.

SEO 63

SEO Transform Gen Z PR 63

Hubspot Marketing

APRIL 1, 2019

The site offers six distinct themes, and adding an article is as easy as pasting a URL and clicking add -- the site takes care of incorporating the title, publication, date, content, and image. Muck Rack also offers a news alerts system, which enables you to track stories or tweets about a company, brand, or specific story angle.

PR 130

PR Analytics Customer Place 130

Exposure Ninja

NOVEMBER 13, 2023

Add these details to a document with a photo of your ideal client. You should also input their URL into a tool like Semrush* to see which of their pages are likely to be getting the most traffic. This will help you see if they are using personal branding to help bring clients to their firm.

Law 52

Law PR Digital Marketing SEO 52

Neil Patel

APRIL 12, 2021

Backlinks refer to URL links from other websites that point back to your website. The best links happen organically (meaning you don’t pay or trade for them), add value to the website, and help the user better understand a topic. These are links back to your site from places you just don’t want to be associated with your brand.

Pharmaceutical 131

Pharmaceutical SEO PR Place 131

Search Engine Land

OCTOBER 20, 2022

Google and other search engines do not generally frown upon affiliation or monetization of websites as long as these add some unique value. That said, websites that seem to be templated, do not represent a real brand nor provide tangible information about their authors tend to add little to the diversity of search results.

User-Generated 98

User-Generated Real Estate PR Branding 98

Search Engine Land

APRIL 5, 2023

In ecommerce SEO, ranking category, product or brand pages should be the main focus of most efforts. This article covers six effective link building tactics for ecommerce brands today. This article covers six effective link building tactics for ecommerce brands today.

eCommerce 99

eCommerce SEO User-Generated PR 99

Exposure Ninja

APRIL 8, 2022

Even if you don’t sell products or services online, your website is an important tool for raising brand awareness, establishing your credentials and moving people through the sales funnel , even if that sale takes place in a shop, at a meeting in a swanky restaurant or in your office. The stages of the buyer’s journey. SimilarWeb.

User-Generated 98

User-Generated Analytics SEO Digital Marketing 98

Hootsuite

JULY 17, 2023

Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack. Protect your brand’s reputation Online conversations about your brand — both on your pages and off — can directly impact your brand’s reputation.

Price 71

Price Social Media Marketing CRM eCommerce 71

Hubspot Marketing

NOVEMBER 25, 2019

As the Director of Marketing AI Institute and a senior consultant at PR 20/20, I've frequently written and spoken about AI implementation. Within the Lately dashboard, you can use a simple form to generate a number of tweets at once related to a URL, document, or information posted in the form's text box.

Price 141

Price User-Generated Social Media Marketing Management 141

Hubspot Marketing

NOVEMBER 6, 2018

They also give brands identity, personality, and emotion. Marketing campaigns don’t include all marketing efforts for a brand. Marketing is how a company plans to raise awareness of their brand and convince customers to make a purchase, while advertising is the process of creating the persuasive messages around these broad goals.

Direct Mail 140

Direct Mail Marketing Marketers User-Generated 140

Moz

DECEMBER 5, 2018

Savvy local brands (including brick-and-mortar models) will see the way the wind is blowing with this and work to form non-Google-dependent sources of traffic and lead generation. When you’re done going through all the links and have checked the boxes next to the domains you want to pursue, click “Add to Link Tracking List” at the top right.

SEO 52

SEO Place PR Food 52

Exposure Ninja

MAY 13, 2022

Digital PR, short for “digital public relations”, is an online marketing strategy used by businesses to increase their online presence. Digital PR is, in the words of Google’s Search Advocate John Mueller, probably more critical than technical SEO. Digital PR for SMEs Ready to Dominate Online.

PR 105

PR SEO Affiliate Marketing Analytics 105

Hootsuite

OCTOBER 18, 2023

Here’s everything you need to know about the up-and-coming Bluesky social network and how you can use it for your brand. But you can also transfer your domain name anywhere and have any URL direct to it, not just your Bluesky profile. One of those is being able to set the tone or standard for other brands to follow.

Branding 89

Branding Non-Profit User-Generated Thought Leadership 89