Hootsuite

OCTOBER 7, 2024

Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels. and many more.

Analytics 118

Analytics Price PR CRM 118

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Yup, these influencers and brand ambassadors have been under your nose all along. Sure, your employees are probably already posting about your workplace or brand without you asking.

Gen Z 113

Gen Z PR Thought Leadership Communications 113

SocialPilot

APRIL 23, 2025

Social media can either make or break your brands image. One viral post that’s all it takes to ignite a movement, catapult your brand to global fame, or destroy its years of reputation in the blink of an eye. Some popular social channels include Instagram, TikTok, Facebook, Twitter (now X), LinkedIn, and YouTube.

PR 40

PR Branding Whitepaper Thought Leadership 40

Marketing Insider Group

JANUARY 6, 2011

You may have seen my recent posts on how I think “ The Future of B2B Marketing: It’s Social “ and also what I believe “ Is The Future Of The Social Media Role? “ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing.

Social Media Marketing 110

Social Media Marketing PR Marketers Marketing 110

Adobe Experience Cloud Blog

NOVEMBER 16, 2009

Social media can be many things: a place to network with friends, a way to follow market trends and monitor brand sentiment, a customer service tool for identifying unhappy customers. Marketing trends : Marketers focused primarily on brand building and awareness.

Social Media Marketing 96

Social Media Marketing Branding PR Direct Mail 96

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

Search Engine Land

JULY 23, 2024

This strategy will also ensure a brand presence across all spheres of the digital landscape. Let’s break down and understand the following: What does digital marketing include? What results can you expect from each marketing effort? Improved brand visibility: Higher search rankings increase your brand’s visibility.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Some of the perks of organic social media? A delicious juice, perhaps.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns.

Influencer Marketing 130

Influencer Marketing Key Performance Indicator Transform Marketers 130

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 109

Social Media Marketing Marketers Marketing PR 109

Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

PR 125

PR Communications Management Food 125

Hootsuite

JULY 10, 2024

It also helps you cut through the noise to find the most relevant insights for your brand. Social listening uncovers important strategic data like: who your customers and competitors are, what motivates people to engage with brands like yours, what people really think about you, and where your customers and competitors engage online.

User-Generated 129

User-Generated PR Branding Management 129

Buffer Marketing

OCTOBER 31, 2024

It happens — which is why it never hurts to get inspired by the great work other creators and brands are doing on Instagram.  A little creative prompt can do wonders in opening up new possibilities for your Instagram marketing strategy. If you're a brand, it helps showcase the results of your products or services.

Transform 117

Transform PR Product User-Generated 117

Hubspot Marketing

SEPTEMBER 5, 2022

Social media matters for brand success. But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Ready to take your social media marketing to the next level?

Social Media Marketing 98

Social Media Marketing PR User-Generated Marketers 98

Buffer Marketing

JULY 18, 2022

So, on I went and launched Prohibition PR. I started with a small personal blog discussing new social media trends and issues. Now we’ve grown into a medium-sized PR and social media agency. These insights have been instrumental in creating bold social media PR campaigns for our clients.

PR 129

PR B2C Management Traditional Marketing 129

Adobe Experience Cloud Blog

AUGUST 10, 2016

Marketing #FOMO, anyone? Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. Drive Brand Awareness and Preference. Increase Demand.

Social Media Marketing 94

Social Media Marketing Thought Leadership PR Marketers 94

Hootsuite

MAY 28, 2025

It can be tricky to understand whats the best option for your brand. It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals. In this post well talk only about influencer marketing tools. Feature sets, complexity, and pricing vary.

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketers 109

Hootsuite

OCTOBER 16, 2024

Why every TikTok marketer needs an analytics tool A TikTok analytics tool lets you discover what’s working and what’s not , so you can refine your strategy on both macro and micro levels, and drive results for your brand or business. 2 free social media analytics tools 14. Should we post more or less often next month?

Analytics 114

Analytics Price PR Management 114

Duct Tape Marketing

NOVEMBER 2, 2017

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. A personal brand is an essential business tool today. We work online, shop online, socialize online. However, personal branding takes time – a resource in itself. Get Media Coverage.

PR 76

PR Branding Non-Profit Social Media Marketing 76

SocialPilot

JULY 12, 2024

The main areas include performance metrics, audience demographics, competitor insights, paid social media performance, and brand sentiment. Deciphering all this data helps marketers and businesses understand how their social media campaigns perform and impact their business goals.

Analytics 115

Analytics Transform User-Generated PR 115

Hubspot Marketing

JULY 22, 2024

For instance, when I'm filling out this section, I always pull insights from my SWOT analysis, my competitive analysis, and my general market research. If you publish (or intend to publish) on social media, this is the place to talk about it. This helps me write targeted, effective descriptions of my strategies.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketers Marketing 106

Orbit Media Studios

MAY 18, 2022

How visuals drive social media marketing. Social media is clearly a very visual channel. But which specific marketing visuals drive which marketing metrics? It’s still brand awareness. Authority: Contributions in digital PR. This is one type of “digital PR.”.

PR 135

PR SEO Analytics Marketers 135

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Branding 145

Branding User-Generated PR Customer loyalty 145

Orbit Media Studios

DECEMBER 17, 2024

Content marketing has always been a contest of generosity. The brand that gives away the best tips, tricks and tools, wins the most loyalty, leads and love. In that spirit of generosity, here is our prompt library for B2B marketers. This may give you ideas for PR, event marketing and community engagement.

Thought Leadership 116

Thought Leadership Copywriting SEO Marketers 116

Hootsuite

DECEMBER 3, 2024

Social media measurement involves using social metrics and analytics tools to track the success of your brand on social channels. Taking things a step further, social media measurement also reveals how your social media strategy contributes to the overall value of your brand.

Analytics 110

Analytics CRM Price Key Performance Indicator 110

Jeff Bullas

JANUARY 30, 2023

This included my current situation and…reading “ The 4 Hour Work Week ” by Tim Ferriss, diving into David Meerman Scott’s book “ The New Rules of Marketing and PR ” to discover his take on the role of content in an online social media blogging world and a burning curiosity about the rising social media platforms of Twitter and Facebook.

Fashion 290

Fashion Affiliate Marketing PR Industry Insights 290

Buffer Marketing

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Let me guess.

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Martech

APRIL 9, 2025

Brands spend tens to hundreds of millions of dollars to associate themselves with public figures who embody influence, aspiration or cultural clout. Some of the largest deals include lifetime royalties and equity stakes like LeBron’s partnership with Beats, which paid off handsomely when Apple acquired the brand. The lesson?

Fashion 98

Fashion Influencer Marketing PR Entertainment 98

Hubspot Marketing

SEPTEMBER 7, 2022

Any social media marketer can tell you that a successful brand needs to be adaptable and reflect changes in user behavior, but this constant need for innovation can be met with huge success, or a PR blunder. What Brands Can Learn. Your biggest asset as a social media channel is your users.

Gen Z 139

Gen Z Branding User-Generated Millennials 139

Hootsuite

JUNE 1, 2022

Making some dang money through brand partnerships by leveraging a really great brand pitch deck. If you’re new to the influencer game, you might be wondering: “How exactly do you get those brand partnerships ?” The real key to landing the collab of your dreams is to perfect the art of the brand pitch. Sure you can!

Branding 145

Branding Food PR Analytics 145

Marketing Insider Group

OCTOBER 15, 2020

With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. However, social media also presents many risks. Benefits to a Brand Social Media Policy.

PR 145

PR Law Finance Entertainment 145

Buffer Marketing

APRIL 10, 2025

Before the introduction of Meta Verified, that verified badge meant that Instagram had confirmed that the account was both authentic, and represents a notable brand or influencer, public figure, or celebrity. Verified badges confirm that a notable account is the authentic presence for that person or brand.

PR 109

PR Social Media Marketing Marketing Strategy Branding 109

Sprout Social

DECEMBER 20, 2023

Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. Influencer marketing The future of social media marketing involves creators and influencers.

Branding 138

Branding Price Influencer Marketing Analytics 138

Sprout Social

SEPTEMBER 12, 2022

On a broader scale, they connect you to an unparalleled level of expertise that can extend beyond social—23% and 13% of agencies in our agency pricing and packaging of social media report offered SEO and PR services, respectively. 9 stellar social media management agencies for your brand.

Management 98

Management Real Estate Branding Food 98

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond.

Communications 124

Communications PR Gen Z Analytics 124

Neil Patel

MARCH 11, 2021

While the right backlinks can grow your Google rankings, revenue, and brand , the wrong ones can get your site penalized. If you want to succeed with scalable link building, you need quality content that will warrant high PR (page rank). You could call this branded hybrid anchor text. sites, like Tumblr, Web Node, and Blogger.

Real Estate 145

Real Estate PR Social Media Marketing User-Generated 145

Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. By the 1980s and 1990s, as advertisements flooded all media channels, companies began to realize standing out would require offering something different.

Stealth Marketing 139

Stealth Marketing PR Social Media Marketing Advertising 139