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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

That emotional connection to a brand is extremely important to customer loyalty. True loyalty is about more than transactional convenience or pricing considerations. Gallup found that about 70% of decisions, including brand preference, are based on emotional factors, and only 30% are based on rational factors.

Customer 137
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Loomly Pricing: Features, Costs & ROI Guide

SocialPilot

Loomly is known for its intuitive, user-friendly interface, helping businesses of all sizes effortlessly create, schedule, and analyze content. But when it comes to Loomly pricing, theres more beneath the surface. This transparency is refreshing, but as you dive deeper into its pricing plans, questions arise.

Price 81
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7 Influencer Marketing Tools For Brands and Creators

Buffer Marketing

Say you have a product ready to launch and need to find influencers to generate buzz.   Standout feature for brands: Heepsy provides advanced search filters that allow users to narrow down influencer options based on various criteria such as location, follower count, engagement rates, niche, and more.

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Paid Media vs. Organic Media: Which is Better for Your Brand?

Marketing Insider Group

Both methods have unique advantages and challenges, but how do you know which is better for your brand? A combination of paid and organic strategies balances quick wins with sustainable brand growth. Paid media refers to any marketing efforts where a brand pays for visibility. What is Paid Media?

Branding 127
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Brightlocal Pricing Plans: Is Its Pricing and Plans Worth The Value?

SocialPilot

However, users often take note of its steep learning curve, hidden costs, and limited flexibility. This is a deep dive into BrightLocal pricing plans for small businesses, agencies, and enterprises. Do BrightLocal pricing options fit into your budget? Lets find out.

Price 85
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How strong brands build stronger B2B pipelines

Martech

To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust. The limits of MQLs in an AI-first world Traditional, MQL-focused lead generation isn’t doing well. This approach is expensive and unsustainable.

Branding 113
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Post Performance Report: Bold brands delivering social ROI

Sprout Social

This time, we’re rounding up some of the boldest brands on social. These posts and campaigns are generating so much more than awareness, with a clear influence on the bottom line and tangible ROI. The same report found consumers want brands to prioritize audience interaction and original content. That’s when it caught fire.”

Branding 109