Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions.

Branding 111

Branding Manufacturing Real Estate PR 111

Search Engine Land

FEBRUARY 24, 2023

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers.

Search Marketers 129

Search Marketers Neuromarketing SEO Marketing 129

Search Engine Land

APRIL 16, 2024

SEO is turbulent right now. Between tons of algorithm updates and reports of Search Generative Experience (SGE) taking over the SERPs, there’s a lot of uncertainty and anxiety about the path forward. To me, it’s the perfect time to put some under-utilized SEO research initiatives that we know are effective back in the spotlight.

SEO 112

SEO User-Generated Communications Search Marketers 112

Rock Content

FEBRUARY 7, 2024

Branded traffic isn’t just one more type of traffic to keep track of. Statistics from August 2018 to August 2019 found that 42% of online searches worldwide are branded. Branded traffic delivers results. It plays a vital role in any SEO strategy. Branded Keywords Unveiled: What Sets Them Apart?

SEO 52

SEO Branding Non-Profit Shoppers 52

Search Engine Land

MAY 5, 2023

A strong brand bolsters marketing efforts. You might not think about brand building’s relationship with organic search. After all, SEO ‘s primary goal is getting brands into the top spots in Google for non-branded search terms. Rankings The goal of SEO is audience generation.

SEO 102

SEO Non-Profit Branding Transform 102

Search Engine Land

FEBRUARY 15, 2024

OpenAI has been developing a web search product, partly powered by Microsoft Bing, a source told The Information. ChatGPT Plus users can also use Browse with Bing to search the web. Microsoft Bing is uses OpenAI’s GPT-4 , customized for search. Could OpenAI challenge Google Search? Why we care. Why we care.

Product 136

Product Search Marketers Branding Customer 136

Search Engine Land

MAY 14, 2024

Reddit named Jyoti Vaidee as its first VP of Ads Product, a newly created role overseeing the platform’s monetization engine. Vaidee joins from Google, where she spent over 11 years leading ads products and monetization, most recently as product lead for Google’s Display Ads business. ” The intrigue.

Product 80

Product Advertising Advertisers Management 80

Search Engine Land

MAY 9, 2024

One of the things I love about SEO is its inherent duality. However, it’s easy to think of SEO as predominantly left-brained. SEO tactics tend to rely heavily on data and numerical figures. When it comes to SEO, our goal is not really to gain the coveted top blue link. Get the daily newsletter search marketers rely on.

SEO 96

SEO User-Generated PR Analytics 96

Search Engine Land

APRIL 5, 2024

When you work in an industry like SEO , staying updated on new technologies is crucial. But, not all learning needs to be about link building, content or technical aspects of SEO. With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional.

SEO 121

SEO Marketing Marketers New Technology 121

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customer Journey 113

Customer Journey SEO Customer Transform 113

Search Engine Land

APRIL 30, 2024

They knew that the vast majority of people who search for something don’t want to wade through listing after listing. Every SEO professional knows this, too. In the search landscape of the future, yes, people will still use the Google interface we know today for things like research and exploration. Is SEO dead?

SEO 114

SEO Thought Leadership User-Generated Shipping 114

Search Engine Land

FEBRUARY 1, 2023

Google’s Mobile Moves Tighten Its Grip On Local 2011: Google was starting to leverage its massive local infrastructure across products. Google Rolls Out Shopper App For iPhone 2011: Shopper allowed users to search for products by voice, with the camera, via barcode scan or by text entry. Honeycomb Puts Android 3.0

Search Marketers 128

Search Marketers Shoppers SEO Marketing 128

Search Engine Land

FEBRUARY 6, 2024

Link building has been considered one of the most important SEO strategies for a long time. The more links you could acquire, especially from authoritative sites, the better your search rankings were supposed to be. But SEO has evolved. Key insights: Digital PR for SEO is not link building but an alternative to link building.

PR 114

PR SEO Customer Journey Thought Leadership 114

Search Engine Land

FEBRUARY 20, 2024

SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the role of SEO can extend far beyond just acquisition. The role of SEO in user activation By definition, user activation is the moment when a user achieves value.

SEO 100

SEO Customer loyalty User-Generated Product 100

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Here are 13 ways SEO and social media teams can work together to produce enhanced results: 1.

SEO 115

SEO PR Branding Customer 115

Search Engine Land

SEPTEMBER 11, 2023

While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment.

SEO 143

SEO User-Generated Energy Promotion 143

Search Engine Land

MARCH 21, 2024

Every year brings a ton of change in digital marketing. In each of my 10 years in the industry, I’ve noticed that the beginning of the year can mark a surge in calls for SEO and PPC to work together. From Search Generative Experience (SGE) to Gemini (formerly Bard), the SERP results for both paid and organic are evolving almost daily.

SEO 112

SEO Education User-Generated Communications 112

Search Engine Land

FEBRUARY 7, 2024

The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. On one hand, SEO is crucial for getting a website to gain visibility on search engines. On the other hand, neglecting user experience could undermine success even with good SEO.

SEO 116

SEO Customer Journey eCommerce Customer 116

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. At first glance, these two objectives may seem contradictory.

SEO 93

SEO Gen Z User-Generated Health 93

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. This article tackles the synergies between these channels and how brands can offer a more engaging content experience to their audience with a holistic approach.

Retail 104

Retail Branding User-Generated SEO 104

Search Engine Land

MARCH 1, 2024

Content pillars are foundational to your brand’s content strategy. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. This article explains how to develop content pillars that properly convey your brand’s values. What is a content pillar?

Branding 117

Branding Entertainment SEO Education 117

Search Engine Land

SEPTEMBER 19, 2023

Luckily, there is an audience for your product or service, regardless if they already know it. This article will break down my approach to what I call “Trojan Horse SEO” for category creation: Researching the existing market you’ll disrupt. Creating an SEO and content strategy around the old terms.

New Markets 135

New Markets SEO Energy Inbound Marketing 135

Search Engine Land

NOVEMBER 17, 2023

What excites me about SEO is that it’s always changing. One activation that is seeing growing prominence for brands is user-generated content (UGC). This article tackles UGC and its potential as a driving force for our SEO content efforts. It shifts from brands telling the story to your audience speaking collectively.

User-Generated 116

User-Generated SEO Education Promotion 116

Search Engine Land

FEBRUARY 14, 2024

As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce.

Customer Journey 102

Customer Journey eCommerce SEO Customer 102

Search Engine Land

JANUARY 13, 2023

We love this product and team; on strategy and profitable.” ” Google Search Suggestions For Mobile Get Locally Relevant. 2010: As the new Senior Vice President of the Yahoo Search Products team, Seth would manage Yahoo’s Search team and all things related to Yahoo Search. 2011: “Q.

Search Marketers 119

Search Marketers Non-Profit Marketing Marketers 119

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . As search marketers, we must assume that users on the internet are also rational. .

Search Marketers 160

Search Marketers Marketing Strategy Marketing Marketers 160

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Whether you’re aiming for minor tweaks or bigger changes, this checklist will help set your SEO program up for success in the next 12 months. Gain insight into potential strategic moves, new products, markets, audiences and pivots.

SEO 138

SEO PR Customer Journey Health 138

Search Engine Land

OCTOBER 17, 2023

One of my favorite aspects of SEO is diving into competitive research. There are a few standard, check-box steps SEOs take for competitive research, plus a few less orthodox methods that have proven useful for me and my clients over the years. Ahrefs Ahrefs is a great source of info for: Search traffic. SUBSCRIBE See terms.

SEO 124

SEO Branding Product Customer 124

Search Engine Land

SEPTEMBER 25, 2023

Initially, curiosity leads them to sift through various options, scrutinizing features, reviews, and personal recommendations while considering the product’s aesthetic appeal. An emerging emotional connection to the product influences their choice, potentially aligning with their personal narrative or lifestyle.

Customer Journey 129

Customer Journey SEO Customer Logistics 129

Search Engine Land

DECEMBER 6, 2023

Generative AI is revolutionizing SEO , especially for large websites dealing with complex technical challenges. AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive.

SEO 131

SEO User-Generated Transform Market Trends 131

Search Engine Land

JANUARY 6, 2023

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. 2020: The user comments appeared in the search results for queries related to live TV shows.

Search Marketers 124

Search Marketers Manufacturing SEO Marketing 124

Search Engine Land

JANUARY 27, 2023

SEO community mourns Hamlet Batista, advocate for automation in SEO and beloved friend 2021: Those who knew him, admired him, learned from him and loved him, were left reeling from the loss. Moz 2014 Industry Survey Results: Google Webmaster Tools Ranked Top SEO Tool 2014: 68.8% The product is not complete. Not at all.

Search Marketers 120

Search Marketers Real Estate SEO Marketing 120

Search Engine Land

JANUARY 1, 2023

2020: Did people click on a paid search ad because it answered a search query, mentioned a familiar brand, was listed above other search results, or had a compelling title, description, or image? Google’s Mueller spent New Year’s helping SEOs tackle hacked content, slow website issues. More Google Q&A Spam.

Search Marketers 115

Search Marketers Marketing Marketers Manufacturing 115

Search Engine Land

OCTOBER 25, 2023

Organic search remains an invaluable marketing channel for business-to-business (B2B) organizations looking to capture relevant non-brand search demand and manage their brand reputation. This article provides an overview of why SEO differs for B2B companies and four tips to help you drive success from B2B SEO.

SEO 114

SEO Non-Profit B2C CRM 114

Search Engine Land

MARCH 14, 2024

This article examines what hidden gems are, how we know Google’s committed to them as part of their future SERP strategy and your options for filling the SERPs with hidden gems that build positive exposure for your brand. Get the daily newsletter search marketers rely on. First, what are hidden gems?

SEO 121

SEO Transform Promotion Branding 121

Search Engine Land

APRIL 12, 2024

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. For Techify, this represents both an opportunity and a challenge.

Brand Management 116

Brand Management Management Branding User-Generated 116

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live 2016: The desktop carousel test simulated mobile. Others should focus on building good products, too.”

Search Marketers 95

Search Marketers User-Generated Marketing Marketers 95