Search Engine Land

MARCH 22, 2024

You should expect to see “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. brands across 15 industry verticals. Why we care. ” Google SGE displayed for 91.4% of all search queries. About the Analysis.

Product 121

Product Branding User-Generated Marketing 121

Search Engine Land

FEBRUARY 2, 2023

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. to be SEO-friendly. SEO as a product: What does that mean?

Product 95

Product SEO Customer Acquisition eCommerce 95

Search Engine Land

APRIL 1, 2024

If so, chances are you have to optimize massive amounts of product pages using a product information management (PIM) system. Managing and optimizing your ecommerce product data I’ll use some dummy PIM data as an example of my process. For my in-house position, I do this based on the product launch schedule.

eCommerce 86

eCommerce Product SEO Copywriting 86

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. For example, consider Hims as an example.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Search Engine Land

AUGUST 9, 2023

The AI-generated summaries of customer reviews – called Review Bytes – appear on product pages, highlighting pros and cons. I expect more ecommerce brands to provide similar experiences soon because doing good and helpful things for shoppers also tends to be good for SEO. Why we care. Review Bytes. Ahead of Amazon.

eCommerce 91

eCommerce Product Branding Shoppers 91

Search Engine Land

JANUARY 5, 2023

SEO product managers are the teammates you never knew you needed. In-house SEO teams also can’t live without them. In this article, we will cover what an SEO product manager does, the skills needed to become one, and where the role sits within the organization. What is an SEO product manager?

Management 92

Management Product SEO eCommerce 92

Sachs Marketing Group

NOVEMBER 2, 2023

To optimize ecommerce product pages, strategically incorporate targeted keywords, ensure user-friendly URLs, craft compelling meta tags, and utilize high-quality media. Navigating the competitive realm of ecommerce requires more than just standout products – it demands optimized product pages that attract and convert.

eCommerce 52

eCommerce Product SEO Shoppers 52

Jeff Bullas

DECEMBER 27, 2022

One of the main reasons SaaS blogs fail to gain bigger audiences is their lack of correct SEO optimization and buyer targeting. When you take the time to optimize your content for SEO , you help guarantee that it will reach a wider, more targeted audience. Product research. Research, research, research. Image Source.

SEO 275

SEO Copywriting Law Communications 275

Neil Patel

DECEMBER 14, 2022

As an e-commerce business owner, do you realize your product pages are the moment of truth for your business? Great product pages are vital to a successful e-commerce store, yet far too many sites don’t offer a decent User Experience (UX). Let’s be clear: Your product page is not the time to squander that hard work.

Product 98

Product SEO Shoppers User-Generated 98

Search Engine Land

MAY 21, 2024

For ecommerce SEO, shop category pages have been a key focus. The presence of Google Shopping in the form of Product Grids and as part of AI Overviews is increasing rapidly. This puts Google Shopping as the focus of ecommerce SEO. This means that we can only make limited progress with classic SEO. But that could change.

eCommerce 102

eCommerce SEO Manufacturing User-Generated 102

Buffer Marketing

MAY 9, 2024

This is part of the platform's ever-evolving search engine optimization (SEO) capabilities. So, in this article, we’ll share some insight into LinkedIn SEO and how it can help you get featured by the algorithm – no SEO expertise required. What is LinkedIn SEO? Why is LinkedIn SEO important?

SEO 125

SEO User-Generated Thought Leadership Social Media Marketing 125

Search Engine Land

APRIL 23, 2024

With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. And because it’s rooted in entertainment, brand discovery is easier and more fun. On TikTok, brands fit seamlessly into the fun videos people watch, making it easier for them to discover.

SEO 109

SEO Gen Z User-Generated Entertainment 109

Search Engine Land

MAY 5, 2023

A strong brand bolsters marketing efforts. You might not think about brand building’s relationship with organic search. After all, SEO ‘s primary goal is getting brands into the top spots in Google for non-branded search terms. Rankings The goal of SEO is audience generation.

SEO 101

SEO Non-Profit Branding Transform 101

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145

Product Food Product Marketing Market Research 145

Kevin Indig

SEPTEMBER 4, 2023

Wix teams up with SE Ranking for 360° competitor insights Wix has added yet another industry-leading SEO tool to its ever-expanding App Market. Learn More There are two types of SEO: product-led and marketing-led. The approach to marketplace SEO is very different from non-marketplace sites.

Product 59

Product SEO Retail User-Generated 59

Backlinko

APRIL 17, 2024

As of 2023, there are more than 180k SEO service providers in the US itself. In this guide, we’ve put together a list of the 12 best SEO services in 2024. And then go more in-depth on each SEO service on our list and what makes it stand out. What are SEO Services? Don’t have time to read the full guide?

SEO 117

SEO eCommerce PR Non-Profit 117

Rock Content

FEBRUARY 7, 2024

Branded traffic isn’t just one more type of traffic to keep track of. Statistics from August 2018 to August 2019 found that 42% of online searches worldwide are branded. Branded traffic delivers results. It plays a vital role in any SEO strategy. That’s OK, as non-branded organic traffic can be effective too.

SEO 52

SEO Branding Non-Profit Shoppers 52

Ariyh

SEPTEMBER 25, 2023

Two brands catch your eye: A straight dark green bottle with a small, minimalist label saying only the brand name and “100% Extra Virgin Olive Oil” A dark green bottle sculpted in a shape inspired by olive branches. This changes how you perceive the product, and how much you’re willing to pay for it.

Product 101

Product Food Health B2C 101

Search Engine Land

MAY 28, 2024

Over-relying on paid acquisition for long-term growth There are a few giant implicit problems for B2B brands with paid media: Auction-based networks, like Google Ads, will keep getting more expensive over the long-term. So why is this especially troubling today for B2B brands? Except in SEO, it’s often upside down.

SEO 83

SEO Non-Profit Customer Acquisition Law 83

Search Engine Land

MAY 2, 2024

HouseFresh, a small, independent product review website that called out Google after being consistently outranked by larger publishers – has lost 91% of its Google traffic following the March 2024 core update. Big media brands (e.g., Meanwhile, hollowed-out carcasses of legacy brands (e.g., Why we care. Keyword swarming.

SEO 132

SEO Branding Product Customer 132

Search Engine Land

JUNE 1, 2023

These evolutions have many SEO implications. One of the most important is the renewed focus on brand entity SEO. In the past, SEO was largely focused on marketing to humans. And no matter the user, whether human or AI, brand awareness and brand preference are vital for inclusion in the target audience’s consideration set.

SEO 103

SEO Branding CMO PR 103

Search Engine Land

FEBRUARY 21, 2024

However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey. Consumers now access multiple devices and use diverse channels where they expect their favorite brands to be present.

Customer Journey 113

Customer Journey SEO Customer Transform 113

Search Engine Land

FEBRUARY 6, 2024

Link building has been considered one of the most important SEO strategies for a long time. But SEO has evolved. Key insights: Digital PR for SEO is not link building but an alternative to link building. Integrated SEO and PR. This is why digital PR and SEO have become so integrated around reputation. Dig deeper.

PR 112

PR SEO Customer Journey Thought Leadership 112

Search Engine Land

SEPTEMBER 11, 2023

While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment. So what do you do?

SEO 142

SEO User-Generated Energy Promotion 142

Search Engine Land

APRIL 5, 2024

When you work in an industry like SEO , staying updated on new technologies is crucial. But, not all learning needs to be about link building, content or technical aspects of SEO. With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional.

SEO 120

SEO Marketing Marketers New Technology 120

Hubspot Marketing

DECEMBER 29, 2023

Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? And most importantly, how do you tackle programmatic SEO if you’ve never done it before? Plus, I’ll even share a step-by-step process of how to begin with programmatic SEO. Table of Contents What is programmatic SEO?

SEO 124

SEO User-Generated CRM Manufacturing 124

Search Engine Land

MAY 21, 2024

It’s the ideal SEO scenario: you rank for that keyword you promised everyone you would get in the top 10 this quarter and it’s driving traffic and growth for the business. Time to go have a beer and cash those sweet SEO checks. You never win SEO. You did it. This is both good (job stability) and bad (mental health).

SEO 71

SEO PR Health User-Generated 71

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Here are 13 ways SEO and social media teams can work together to produce enhanced results: 1.

SEO 115

SEO PR Branding Customer 115

Search Engine Land

OCTOBER 5, 2023

Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers. The list goes on.

Retail 113

Retail Product Shipping Real Estate 113

Search Engine Land

MAY 9, 2024

One of the things I love about SEO is its inherent duality. However, it’s easy to think of SEO as predominantly left-brained. SEO tactics tend to rely heavily on data and numerical figures. When it comes to SEO, our goal is not really to gain the coveted top blue link. So, how do we reach that goal? See terms.

SEO 104

SEO User-Generated PR Analytics 104

Search Engine Land

FEBRUARY 20, 2024

SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the role of SEO can extend far beyond just acquisition. The role of SEO in user activation By definition, user activation is the moment when a user achieves value.

SEO 98

SEO Customer loyalty User-Generated Product 98

Search Engine Land

APRIL 30, 2024

Every SEO professional knows this, too. Is SEO dead? Those of us who’ve been in SEO for a while have lost count by now of how often the mainstream media has declared that “SEO is dead.” Only time will tell what the exact landscape will look like, but one thing is for sure: the world will need a lot more “SEO.”

SEO 112

SEO Thought Leadership User-Generated Shipping 112

Hubspot Marketing

JUNE 14, 2022

In 1990, the key to SEO success relied on keywords. The SEO landscape is constantly evolving, and marketers must evolve along with it. But to do that, it's important reflect on the biggest SEO challenges this year — and create a game plan to address them. Top 6 SEO Challenges in 2022. Remember, SEO is a long-term game.

SEO 122

SEO Branding Analytics Management 122

Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions.

Branding 108

Branding Manufacturing Real Estate PR 108

Search Engine Land

FEBRUARY 15, 2024

OpenAI has been developing a web search product, partly powered by Microsoft Bing, a source told The Information. OpenAI has created a popular product in ChatGPT and I’ve seen much anecdotal evidence that some people use it similarly to a search engine. ChatGPT Plus users can also use Browse with Bing to search the web.

Product 135

Product Search Marketers Branding Customer 135

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Whether you’re aiming for minor tweaks or bigger changes, this checklist will help set your SEO program up for success in the next 12 months. Gain insight into potential strategic moves, new products, markets, audiences and pivots.

SEO 137

SEO PR Customer Journey Health 137

Search Engine Land

APRIL 16, 2024

SEO is turbulent right now. To me, it’s the perfect time to put some under-utilized SEO research initiatives that we know are effective back in the spotlight. The latter helps SEOs surface things like: New keywords. Dig deeper: Beyond search volume: Future-proofing keyword research for SEO 2. See terms.

SEO 110

SEO User-Generated Communications Search Marketers 110