Hubspot Marketing

JUNE 17, 2025

But don’t overlook your consumers’ desire to align their identity to your brand, says Jason Hennessey , CEO of Hennessey Digital. If you’re selling to business buyers, you’ll be pressed to show value-per-dollar from day one, and you’ll really need to turn current users into internal brand champions. Here’s where to start now.

Branding

Martech

SEPTEMBER 10, 2024

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.) These challenges have made automation an essential operational solution.

Advertisers

Buffer Marketing

SEPTEMBER 3, 2024

Sometimes, it feels like everyone is leaning into 'unhinged' social media or TikTok—esque videos, but this doesn't align with our brand and values. Additionally, this gives you the chance to take up more real estate in someone’s feed. CloudCostOptimization, #FinOps), and branded hashtags (ex.

Real Estate

Customers.ai

DECEMBER 4, 2024

Brand Spotlight: Nike Nike nails this approach with their clean, minimalistic signup forms. Brand Spotlight: Canva Canva does an incredible job leveraging their website for email growth. With the right approach, you can turn your followers into subscribers who are genuinely interested in your brand.

CRM

Backlinko

NOVEMBER 8, 2024

Since the 1940s, McDonald’s has used the 4 Ps to become the brand we know today: Product: Fast, reliable burgers and fries Price: Affordable. Place: Prime real estate in high-traffic areas Promotion: Golden arches + ads everywhere The result? It drives revenue and shapes how customers perceive your product or brand.

Price

Backlinko

NOVEMBER 1, 2024

Think home improvement experts, house flippers, remodelers, and even real estate agents. A simple search on social media platforms like YouTube, Instagram, or TikTok should point you to the right kinds of influencers for your brand. They’re mostly in industries or niches that are related to owning or fixing homes.

SEO

SocialPilot

DECEMBER 18, 2024

Stories are meant to provide a candid glance into the day-to-day of your life or your brand. This is some of the best real estate across all social media platforms, so even if your Stories dont get as much engagement, they may have a better chance of engaging high-value followers. Reels: Reels have their own tab on the app.

Entertainment

SocialPilot

JUNE 18, 2025

I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too. Here are the top benefits with real-life examples of how businesses use social media to succeed. People don’t buy from brands they don’t know.

Real Estate

Hootsuite

JANUARY 10, 2025

And an engaged audience that wants to interact with your brand is something every marketer should aim for. created by people rather than brands. ” Candle brand Paddywax posts a mix of product shots and lifestyle shots, but everything is well-lit, well-framed and visually striking. Why do you [like this event or brand]?

Entertainment

SocialPilot

FEBRUARY 6, 2025

With 88% of customers saying they prefer businesses with high BBB ratings , being listed on the BBB can significantly enhance your brand’s reputation. If negative reviews are not addressed properly, can harm customer perception and brand image. Cons: Negative reviews can impact employer branding if not managed proactively.

Real Estate

Martech

MAY 16, 2025

That’s good news for copywriters and brands that understand good content is still king and still based on sound SEO principles “AI is a tool. But unless you have your brand voice or some opinion on it or make it distinct, you’re not going to gain much value from a search perspective.”

Real Estate

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand. In fact, 46.6%

Gen Z

Hubspot Marketing

FEBRUARY 18, 2025

Navigational These keywords are often branded, or related to a companys website or a dedicated webpage. The goal here is to appear for those branded terms (especially since competitors might try to rank for your branded phrases). The searcher either wants a straightforward answer or to go deeper into a topic. of all U.S.

Real Estate

Backlinko

DECEMBER 29, 2024

This is the 3-Pack I mentioned earlier in the articleand its prime real estate for plumbers. Some examples of websites that might feature plumbers include: Home improvement blogs Real estate blogs Home insurance blogs Heres an example of a guest blog from Precision Air & Plumbing for a home insurance website.

SEO

Backlinko

MARCH 26, 2025

What people say about your brand online shapes your reputation. Online reputation management (ORM) tools help you monitor brand mentions, manage reviews, and keep business details consistent across directories. It also monitors podcasts and influencers, giving you a complete view of your brand. But each tool has its specialties.

PR

Buffer Marketing

FEBRUARY 6, 2025

” TikTok isn’t just for brand awareness and discovery. TikTok users will start associating you with your profile photo, so choose one that represents your brand well. Describe your business in your TikTok bio : A social media bio is your most precious real estate. What is your audience searching for?

SEO

Hubspot Marketing

FEBRUARY 4, 2025

That would be your profile picture and brand name.) Meta Ads Manager claims it can be up to 255 characters long, but with the limited visual real estate, Id warn against that. It takes up the most real estate and is almost always what your audience will notice first in their feeds. It makes someone want to click.

Real Estate

Hubspot Marketing

JUNE 10, 2025

I’ve worked with dozens of brands on organic and paid social strategy, and image sizing is one of the first things I coach teams to get right. If your images are misaligned, off-brand, or low-res, you’re missing opportunities before your audience even reads the caption. Your brand looks inconsistent. No off-brand templates.

Real Estate

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand. In fact, 46.6%

Gen Z

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Unlike traditional advertising, like TV spots and billboards, social media marketing allows for two-way communication between individuals and brands. Psst: Need help getting started?

Social Media Marketing

Search Engine Land

JULY 19, 2024

This article outlines seven key focus areas for maximizing your brand’s presence in AI-driven search. This makes it critical for brands to saturate the SERPs and prioritize showing up for zero-click results. For brands and marketers, it’s crucial to share valuable context to benefit from hidden gems in ranking passages.

Search Marketers

Backlinko

JULY 10, 2024

Don’t lose that precious real estate on organic search. You don’t have to create a brand-new page for this. And saw a 466% increase in clicks year over year. Cannibalized pages undermine your SEO efforts. And may not appear in the top spots—no matter how good they are. So you can improve your rankings and the user experience.

SEO

SocialPilot

FEBRUARY 23, 2025

Your brand is what other people say about you when youre not in the room. Online review marketing is the strategy of leveraging customer feedback to enhance your brands reputation and attract more customers. And most important, reviews give your brand a chance to tell its story from the customers perspective. Heres how: 1.

Marketers

Hootsuite

JANUARY 15, 2025

Vertical ads on LinkedIn drive 31% more engagement than horizontal ads Not only do vertical ads take up more real estate in your target audience’s feeds, but they also enjoy an 11% higher CTR. This type of exposure has brought brands increase as high as 33%. This number is expected to surpass $10.35 Source: LinkedIn 33.

User-Generated

Hubspot Marketing

APRIL 7, 2025

A real estate agent, an insurance agent, or even an FBI agent? Put Autonomous Agents to Work for You From everything Ive learned, I believe that autonomous agents arent just another AI trend theyre the future of how well interact with brands. When you hear the word agent, what do you think of?

Customer

SocialPilot

JANUARY 27, 2025

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Relevant: Align it with larger business objectives, like lead generation or brand awareness. Case Studies: Showcases real-world brand success stories with measurable results.

Thought Leadership

Whos Mailing What

JUNE 13, 2025

INDUSTRY INSIGHTS The Future of Direct Mail: How AI Is Revolutionizing Print Marketing AI helps brands make every mail piece count with timely, relevant messages that feel personal and drive winning results. The truth is that incorporating personalization and connection in direct mail remains an effective strategy for many brands.

Direct Mail

Customers.ai

JANUARY 2, 2025

For ecommerce brands, the possibilities are endless. The Essential Email Triggers Every Ecommerce Brand Should Use Trigger-based emails are versatile, reliable, and incredibly effective when used right. Lets talk about the types of trigger-based emails and the must-haves that should be in every brands toolkit.

Email Marketing

SocialPilot

JANUARY 27, 2025

Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. Boost Trust & Brand Credibility Positive customer reviews act as endorsements, demonstrating to potential buyers that others have had a good experience with your brand.

Customer

Search Engine Land

SEPTEMBER 10, 2024

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.) These challenges have made automation an essential operational solution.

Advertisers

Hubspot Marketing

OCTOBER 25, 2024

However, I made some reservations for super popular directories that work for specific industries, such as healthcare and real estate. Zumper Domain Rating: 76 Monthly Organic Traffic: 381K Zumper is a user-friendly online directory for real estate businesses. Create your free business listing on Scoot.

Real Estate

SocialPilot

JUNE 19, 2025

So, we break down top social media content types, complete with real-world use cases, platform fit, and ways to create them smarter, faster. Image Posts Image posts are static visual content shared on social platforms – think product shots, branded graphics, inspirational quotes, mini-infographics, or even screenshots.

Thought Leadership

Power Digital Marketing

MAY 6, 2025

The brands that stay on top of their messaging and deliver the right offer at the right time will have a clear advantage.” ” Power Digitals Offensive Strategies Against Tariffs: A Checklist for Home Services Brands Tariffs and rising interest rates are creating significant challenges for home services businesses.

Finance

SocialPilot

JULY 14, 2025

Here’s how they compare: Content Strategy Social Media Optimization What to post How it gets discovered Brand voice Keyword placement Calendar planning Profile optimization Content themes CTA placement & metadata NOTE: Many marketers confuse content strategy with social media content strategy. Built for agencies and brands.”

Real Estate

Marketing Insider Group

MAY 12, 2025

Behind-the-scenes content: Give a peek into your process, team, or brand story to humanize your business and create a more authentic connection with your audience. Use Ad Extensions to Increase Visibility Ad extensions provide more real estate and context making your ad more attractive without added cost.

Advertisers

AWeber

AUGUST 1, 2025

Newsletter banners should re-establish your brand identity in every email because subscribers receive dozens of emails daily and may forget your specific value proposition. You need to begin every email by re-establishing your brand, identifying who you are and why it matters. The logo and newsletter name are on the left.

Email Marketing

Duct Tape Marketing

JUNE 18, 2025

As I explain in this solo episode, we’re witnessing a major shift from traditional SEO to what I now call search visibility —your brand’s presence across the entire digital ecosystem, from featured snippets and branded SERPs , to Google Business profiles and authoritative content that aligns with E-E-A-T principles.

User-Generated