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How TikTok is transforming brand advertising

Martech

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9

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What Is Local Search Marketing & How to Do It Right

Backlinko

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Why Is Local Search Marketing Important?

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SEO Jobs: How to Build a Career in Search Marketing

Backlinko

The post SEO Jobs: How to Build a Career in Search Marketing appeared first on Backlinko. Ready to take the next step? Brush up on the most common SEO interview questions so you’re fully prepared when you secure that interview.

SEO
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SEO in the AI Era: 3 Ways to Adapt Your Strategy (and how to get AI to mention your brand)

Orbit Media Studios

No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. Adaptation : Train the AI to recommend your content and your brand. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google.

SEO
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How search query length is shifting in the LLM era: Insights for brands

Search Engine Land

The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. The full impact on brands and consumers is still unfolding This article explores the hypothesis that the integration of LLMs into everyday life will fundamentally change how people search.

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7 strategies to maximize your AI-powered search market share

Search Engine Land

In this new age of AI-driven search, it’s essential to move away from siloed marketing strategies and realign to future-proof your position in the SERP. This article outlines seven key focus areas for maximizing your brand’s presence in AI-driven search. Get the newsletter search marketers rely on.

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How search analytics can tailor messaging and maximize performance

Martech

They now expect personalized messaging and want brands to understand their preferences, interests and behaviors. Brands must meet these expectations if they want to stay relevant and drive meaningful engagement. Search analytics are still a powerful tool for that — just not in the traditional sense.