Kuno Creative

DECEMBER 22, 2022

B2B video marketing is now more critical than ever. Yes, customers are number one, but B2B video marketing can do things like strengthen your brand and help your company’s website climb to the top of Google’s search engine rankings. It’s a tactic that you can’t ignore.

Video Marketing 115

Video Marketing Branding Marketing Marketers 115

Kuno Creative

MAY 12, 2022

Should I invest the time and money in video marketing? I’m here to tell you the answer to both of these questions is yes — the benefits of video marketing are well worth the initial investment. When the topic of video marketing comes up, you’ve likely heard the phrase “video is king”.

Video Marketing 119

Video Marketing Energy Branding Entertainment 119

Hubspot Marketing

JUNE 28, 2022

More than ever, social media channels are putting video content front and center on their feeds , as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. Immediately, the effectiveness of video marketing became obvious.

Video Marketing 129

Video Marketing Marketing Marketers Promotion 129

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Hubspot Marketing

JUNE 27, 2022

According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content. In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. Weigh your options.

Video Marketing 114

Video Marketing Branding User-Generated Marketing 114

Hubspot Marketing

OCTOBER 28, 2024

HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals. However, over a third of respondents (34%) say the most challenging aspect of video marketing is the lack of content ideas.

Video Marketing 110

Video Marketing User-Generated Marketing Marketers 110

Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends. General Video Marketing Stats.

Video Marketing 143

Video Marketing Marketing Marketers Promotion 143

Marketing Insider Group

JUNE 16, 2021

If you’re not prioritizing video marketing in 2021, it’s time to start taking this marketing tool seriously, especially since 86% of businesses are already using it. Keep reading, and you’ll begin to understand why you need to focus on video marketing and how you can get started developing a video marketing strategy.

Video Marketing 145

Video Marketing Education Promotion Marketing 145

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. million digital video viewers in the United States alone. Benefits of Video Marketing 6.

Video Marketing 136

Video Marketing Millennials User-Generated Education 136

Martech

OCTOBER 2, 2024

Despite Betterment’s long-term success and technical accomplishments, it has a real problem with brand awareness. You start as a digital brand going into a legacy category where Fidelity has online presence and brick-and-mortar offices and they’re running ads in a huge media spend,” Rosenblum told MarTech. The problem.

Branding 75

Branding Millennials Finance CMO 75

Hubspot Marketing

MAY 28, 2025

Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Videos help products come alive so consumers have a better idea of what to expect before buying.

eCommerce 103

eCommerce Shoppers Marketing Marketers 103

Hubspot Marketing

MARCH 15, 2022

Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy. Deloitte’s Heat Test Report found 69% of brands with representation in ads saw an average stock gain of 44%. About the Diversity in Video Report.

Video Marketing 124

Video Marketing Marketing Marketers Advertisers 124

Hubspot Marketing

NOVEMBER 30, 2020

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. But, even if you already know about the importance of video, I'm willing to bet you aren't completely aware of how other brand's are using video … or, more importantly, why. Brands use video for new sales.

Branding 145

Branding Entertainment Education Video Marketing 145

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work.

Video Marketing 101

Video Marketing Transform User-Generated Marketing 101

Hubspot Marketing

JUNE 27, 2022

Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? B2C brands tend to spend more on video.

B2C 112

B2C Video Marketing Market Trends Thought Leadership 112

Kuno Creative

SEPTEMBER 30, 2022

Video marketing is a downright necessity these days. If you’re not trying to develop your brand with video, you could be falling behind the competition. It’s just too important to ignore.

Video Marketing 115

Video Marketing Marketing Marketers Branding 115

Martech

DECEMBER 9, 2024

There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a marketing manager for an outdoor apparel brand available direct-to-consumer and through boutique retailers. The brand wants to boost holiday sales with better video assets. How will this boost sales?

User-Generated 111

User-Generated Retail Video Marketing Management 111

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. This article explains how to market a manufacturing company in 2024, guiding you through innovative strategies that work in this sector.

Manufacturing 122

Manufacturing Whitepaper Marketing Marketers 122

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Sprout Social

SEPTEMBER 2, 2020

The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling? Fact: videos on Instagram receive 49% more engagement than static photo posts. Time-lapse videos. Color explosions.

Branding 145

Branding User-Generated Video Marketing Analytics 145

Hubspot Marketing

SEPTEMBER 9, 2024

Its members have limited independence and mobility, and over 50% own an iPad , so it’s no surprise video is a popular medium. According to research firm Beano Brain , they think YouTube is “the coolest brand.” For example, athletic brand Nike created Nikeland in the game. Read The Ultimate Guide to Video Marketing.

Gen Z 140

Gen Z Millennials Entertainment User-Generated 140

Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick?

Branding 123

Branding Millennials Video Marketing B2C 123

Sprout Social

APRIL 5, 2022

You can also use these insights to increase the reach, engagement and ROI of your next video. So what are the video metrics you need to track on Facebook? In this post we’ll give you a breakdown of the most important metrics you should measure for your brand. How to find Facebook video metrics.

Branding 141

Branding Video Marketing Analytics User-Generated 141

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. Videos can be more engaging and informative than other text formats. .

Product 145

Product Branding Entertainment Promotion 145

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. A distinct brand identity determines whether you stand out from the crowd. Consider that branding impacts just about every corner of your business. What is brand building? But hey, that’s the point!

Branding 131

Branding B2C Thought Leadership Promotion 131

Sprout Social

SEPTEMBER 1, 2022

Unless you’re outright deleting comments or hiding your videos’ like-to-dislike ratio, how people feel about your content is always front-and-center. Viewers will use your comments section as a forum for asking customer service questions and providing feedback about your brand. Channel managers should promptly and thoughtfully respond.

Management 141

Management Branding User-Generated Entertainment 141

Hubspot Marketing

APRIL 21, 2025

If youre a brand looking to leverage social media video this year, you may not know what to expect but dont worry. I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. Is social media video marketing effective in 2025?

Social Media Marketing 80

Social Media Marketing User-Generated Influencer Marketing Customer Journey 80

Martech

NOVEMBER 18, 2024

TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. The tool generates TikTok-style video clips based on a product description or URL. It can pull images directly from a website to build videos that align with TikTok’s popular trends. Bigger picture. What’s next.

Transform 126

Transform Global Marketing Marketing Marketers 126

Jeff Bullas

NOVEMBER 13, 2022

In this article, we’ll demystify the Metaverse and let you know how you can use virtual reality to build a brand presence inside the Metaverse. There are a lot of misconceptions about the complexities of building a brand presence inside the Metaverse. Place brand logos or advertising in community spaces or corporate metaverse.

User-Generated 272

User-Generated Shipping Advertising Advertisers 272

Buffer Marketing

FEBRUARY 18, 2025

These events tick one or more of these boxes: Relevant topics: You’ll walk away with strategies that actually work and insights on trends shaping social media, marketing, and business today. Great speaker lineups: Think industry leaders and innovators across tech, branding, and the creator economy.

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Vertical Response

AUGUST 19, 2024

Buzz and guerrilla marketing leverage creativity and consumer engagement to amplify brand messages and generate excitement, often at lower costs. Experiential and lifestyle marketing foster memorable interactions and connections in enjoyable settings, enhancing brand identity and resonance with target audiences.

Advertising 84

Advertising Advertisers Buzz Marketing Marketing 84

Backlinko

OCTOBER 21, 2024

Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K And that leaves a positive brand reputation? Case Study #3: Wistia’s State of Video Report Wistia is a leading video hosting and marketing platform with exceptional content.

SEO 101

SEO Finance User-Generated Food 101

Social Media Examiner

JANUARY 17, 2024

Wondering whether to develop a personal brand alongside your agency brand? Curious how a personal brand can open new opportunities? In this article, you’ll discover how one agency owner incorporated a strong personal brand and grew their marketing agency.

Branding 145

Branding Influencer Marketing Social Media Marketing Marketing 145

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Additionally, Oktopost puts an emphasis on their brand safety features.

Branding 138

Branding Price Influencer Marketing Transform 138

Search Engine Land

SEPTEMBER 19, 2024

89% of consumers want to see more videos from brands in 2024, according to a Wyzowl study. Businesses cite lack of time and cost as the top barriers to video marketing. Video generator creates custom video content in minutes using a single product image. By the numbers. How it works.

Shoppers 85

Shoppers Advertising Advertisers Video Marketing 85

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? AI video creation. Automated video production tools enable businesses to scale video marketing without large teams. AI data infrastructure.

Copywriting 126

Copywriting Transform PR User-Generated 126

Sprout Social

MARCH 28, 2025

A/B testing is a traditional marketing approach that can work well on social media, too. Instagram trial reels, a feature that began testing and rolled out globally in 2024, is aiming to give brands and creators an A/B style function to try new video ideas, multiple variations of videos and more.

User-Generated 99

User-Generated Traditional Marketing Social Media Marketing Branding 99