Hubspot Marketing

SEPTEMBER 9, 2024

Its members have limited independence and mobility, and over 50% own an iPad , so it’s no surprise video is a popular medium. According to research firm Beano Brain , they think YouTube is “the coolest brand.” For example, athletic brand Nike created Nikeland in the game. Read The Ultimate Guide to Video Marketing.

Gen Z

Martech

OCTOBER 2, 2024

Despite Betterment’s long-term success and technical accomplishments, it has a real problem with brand awareness. You start as a digital brand going into a legacy category where Fidelity has online presence and brick-and-mortar offices and they’re running ads in a huge media spend,” Rosenblum told MarTech. The problem.

Branding

Vertical Response

AUGUST 19, 2024

Buzz and guerrilla marketing leverage creativity and consumer engagement to amplify brand messages and generate excitement, often at lower costs. Experiential and lifestyle marketing foster memorable interactions and connections in enjoyable settings, enhancing brand identity and resonance with target audiences.

Advertising

Martech

NOVEMBER 18, 2024

TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. The tool generates TikTok-style video clips based on a product description or URL. It can pull images directly from a website to build videos that align with TikTok’s popular trends. Bigger picture. What’s next.

Transform

Martech

DECEMBER 9, 2024

There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a marketing manager for an outdoor apparel brand available direct-to-consumer and through boutique retailers. The brand wants to boost holiday sales with better video assets. How will this boost sales?

User-Generated

Martech

JULY 24, 2025

Thumbnails that feature clear visual contrast, a single focal point and an element of curiosity tend to outperform generic branded slides or overly text-heavy graphics. Visual cues that hint at the value of the video. Many B2B brands default to using webinar screenshots or static slides. Clean composition and contrast.

SEO

Backlinko

OCTOBER 21, 2024

Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K And that leaves a positive brand reputation? Case Study #3: Wistia’s State of Video Report Wistia is a leading video hosting and marketing platform with exceptional content.

SEO

Hubspot Marketing

APRIL 21, 2025

If youre a brand looking to leverage social media video this year, you may not know what to expect but dont worry. I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. Is social media video marketing effective in 2025?

Social Media Marketing

Hubspot Marketing

SEPTEMBER 23, 2024

Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed. When I left the journalism business, I thought my storytelling days were over; however, visual storytelling is critical in the marketing world.

Food

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? AI video creation. Automated video production tools enable businesses to scale video marketing without large teams. AI data infrastructure.

Copywriting

Buffer Marketing

NOVEMBER 14, 2024

For example,  Ursa Major  has “skincare” in its  name on Instagram  to make the company easier to find when someone searches for skincare brands and solutions.   Odd Giraffe , a personalized stationery brand, hits the nail on the head with  their Instagram bio.

Social Media Marketing

Sprout Social

MARCH 28, 2025

A/B testing is a traditional marketing approach that can work well on social media, too. Instagram trial reels, a feature that began testing and rolled out globally in 2024, is aiming to give brands and creators an A/B style function to try new video ideas, multiple variations of videos and more.

User-Generated

Hubspot Marketing

AUGUST 19, 2024

Today, that company is a $67k video marketing platform. Check out my interview with Chris Lavigne , Head of Production at Wistia Lingering Questions Each person we interview gives us a question for our next master of marketing. Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company.

Brand Management

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. AI-Driven Marketing Orchestration 5. Brand Marketing: Back to Basics 6. Smart brands are building smaller, engaged communities around shared interests.

Market Trends

SocialPilot

JULY 24, 2024

In a world where attention spans are already shorter than ever, understanding how your audience interacts with your brand online is crucial. All this knowledge empowers you to refine your social media strategy and create content that sparks engagement and fosters a loyal community around your brand.

Key Performance Indicator

Marketing Insider Group

OCTOBER 15, 2024

Video is a valuable tool for your organization because it can significantly boost your engagement efforts. According to a Wyzowl survey , 87% of video marketers say video has helped them generate leads, and 89% of consumers want to see more videos from brands in 2024.

User-Generated

Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.

User-Generated

Martech

AUGUST 26, 2024

Video can be applied across the buying process, from brand storytelling, to customer testimonials, product demos, case studies, customer training and more. Clearly, this campaign took a major investment of time, money and creativity.

eCommerce

Martech

AUGUST 26, 2024

“AI video was very different from what I expected, especially when it came to hands and backgrounds. AI is good for generating basic content, but it lacks the precision and personalization needed for luxury brands.” “The AI videos often don’t have the same emotional connection or creative flow as those made by humans.”

Transform

Hubspot Marketing

NOVEMBER 6, 2024

Influencers have a special way of connecting with their audiences, and when they showcase your brand, you expand your reach to a larger audience. Influencers that share our brand values are partnered with us, and together we develop giveaway campaigns or offer special discount codes to their audience. Personalize video content.

User-Generated

Duct Tape Marketing

AUGUST 30, 2024

Table of Contents 1 What is Marketing Strategy? 2 The Marketing Strategy Pyramid 3 Core Components of the Marketing Strategy Pyramid: 3 Business Strategy 4 Developing a Marketing Strategy 5 The Real Brand Strategy 6 Formulating a Growth Strategy 7 Building a Customer Strategy 8 Implementing a Team Strategy What is Marketing Strategy?

Marketing Strategy

Hubspot Marketing

MAY 7, 2025

To cut through the crowds, use this collection of Instagram templates to create brand-aligned posts that resonate with your audience. Social Media Marketing Ebooks Want to dive deeper into a social media best practice or strategy? The Complete Guide to YouTube for Business YouTube is getting the most investment from marketers in 2025.

Social Media Marketing

Hubspot Marketing

MAY 20, 2025

Growth is the mandate for brands each year. Thats where inclusive marketing comes in. Inclusive marketing is all about acknowledging the many ways people are different. Inclusive Marketing Strategies from Top Brands 1. Thats why brands need to build an inclusive culture and focus on psychological safety.

Marketing Strategy

Search Engine Land

SEPTEMBER 19, 2024

89% of consumers want to see more videos from brands in 2024, according to a Wyzowl study. Businesses cite lack of time and cost as the top barriers to video marketing. Video generator creates custom video content in minutes using a single product image. By the numbers. How it works.

Shoppers

Buffer Marketing

FEBRUARY 18, 2025

These events tick one or more of these boxes: Relevant topics: You’ll walk away with strategies that actually work and insights on trends shaping social media, marketing, and business today. Great speaker lineups: Think industry leaders and innovators across tech, branding, and the creator economy.

Social Media Marketing

Hubspot Marketing

MAY 28, 2025

Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Videos help products come alive so consumers have a better idea of what to expect before buying.

eCommerce

Martech

JANUARY 20, 2025

It involves crafting narratives that resonate with customers on an emotional level, allowing them to form a deeper connection with a brand or product. Story-driven marketing goes beyond simply promoting features and benefits; it aims to create a compelling and memorable brand experience. Awareness stage Strategy.

Brand Management

SocialPilot

MARCH 9, 2025

Initiate a Strong Brand Identity Across Social Media Your brand identity is what sets you apart from other businesses its the unique persona, style, and messaging. Your logo, color palette as per your brands tone, target audience interactions, and everything else shapes how your potential customers see you. Lets get into it!

Real Estate

Lynton Web

MAY 8, 2025

In this first installment of our three-part series, we'll explore comprehensive marketing approaches designed explicitly for recreation center success. Brand Development: Crafting Your Recreation Center's Identity Your recreation center's brand encompasses much more than your logo.

Marketing Strategy

Backlinko

JULY 1, 2025

In 2025, the most effective marketing doesn’t come from expensive ad campaigns or complicated funnels. This handmade candle brand has nearly 90K TikTok followers and 500K likes. By posting simple behind-the-scenes videos of candle-making. Especially if you want to increase brand awareness. The best part?

Marketing

Martech

APRIL 17, 2025

billion increase shows the increasing importance of first-party data ecosystems and closed-loop reporting as brands adapt to privacy regulations. Display grows despite smaller market share Overall display revenues hit $74.3 billion in 2024. billion in 2024.

Retail

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. If your brand isn’t showing up in those conversations, you risk being left behind by your competitors. People want to see real faces behind brands.

Market Trends

Martech

JUNE 10, 2025

From a brand-new AI-powered pricing model to smarter workflow tools and advanced video marketing capabilities, this month’s updates are all about helping you move faster, work smarter and get better results across the board. Are we collecting what we’re billing? Where is churn hurting our revenue most?

CRM

Martech

APRIL 10, 2025

Biteable might be a little overindulgent with its various features, including branding and video templates, AI voice-overs, analytics, marketing automation, image resizing, image-to-video converter, and, well the list goes on. Tubebuddy is a relatively popular video marketing tool many people still forget to use.

Content Marketing

Hubspot Marketing

OCTOBER 17, 2024

If Kieran and I were to invest our marketing budget anywhere in the next 6-12 months, it would be in AI Conversion Rate Optimization (AI CRO). In fact, we believe in AI CRO so strongly, that we easily rank it above other marketing growth strategies like organic search, paid performance, brand marketing — even product marketing.

Transform

Martech

JULY 15, 2025

Generative AI is transforming digital video ad creation, with 86% of digital video buyers either using or planning to use it in creatives, according to the IAB’s just-released 2025 Digital Video Ad Spend & Strategy report. The post GenAI taking over digital video buyers’ creatives appeared first on MarTech.

Transform

Hubspot Marketing

NOVEMBER 21, 2024

That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. In this guide, I'll walk you through the evolution of B2B video marketing. Table of Contents What is B2B video marketing?

Video Marketing