Hubspot Marketing

JULY 12, 2023

As you update your CV, you may wonder how long your resume should be and what it should include. The length of your resume depends on how long you’ve been working, the types of work you’ve done, and the jobs you’re applying for. Here, we will guide you on how long your resume should be based on different criteria.

Management 83

Management Marketing Marketers 83

Martech

DECEMBER 13, 2023

In this series, we dig deeper into the stories of our expert contributors. Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. He also has one of the more unusual and interesting career paths of any marketing SME I’ve ever spoken to.

B2C 106

B2C Energy Analytics New Technology 106

Hubspot Marketing

JUNE 21, 2023

Not sure how to make your resume really pop? Wondering how to highlight your skills and experience, despite any possible gaps? So, whether you’re new in the workforce, changing careers, or have experienced some time unemployed, a functional resume can help you attract potential employers. When changing careers.

Management 93

Management Education Customer Marketing 93

Martech

APRIL 3, 2024

Q: You have extensive career experience in email marketing, content and B2B strategy. A: I have kind of a fun career journey. So, I went to graduate school with the idea that I would be a novelist and that I would probably wind up teaching English and/or writing, and that would be my career trajectory. Can you figure it out?

Thought Leadership 77

Thought Leadership Email Marketing Marketing Automation Platform B2C 77

Martech

FEBRUARY 8, 2024

Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? I’d just been hired by Red Hat, an upstart open-source company with a lot of momentum. “We just signed up for this Eloqua thing. We need you to set it up, and figure out how we use it.” Drive more.

Marketing 125

Marketing Marketers Manufacturing Performance Marketing 125

Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. Q: How is being a contributor to MarTech different from other kinds of writing you’ve done in the past? A: Retrospectively.

eCommerce 107

eCommerce CMO Law Traditional Marketing 107

Buffer Marketing

JUNE 16, 2022

Social media plays a big role in how we exist on and offline. From the platforms we are active on to the type of content we engage with, it’s not unusual for people to form (and break) connections based on the platforms they have in common. How can social media impact your career?

Real Estate 132

Real Estate Health Management Branding 132

Hubspot Marketing

MAY 17, 2023

If you're reading this, you likely want to ask for a promotion but are unsure how to approach the topic. It makes sense because asking for a promotion can be nerve-wracking, but it's necessary for career growth. If you want to know how to ask for a promotion , you've come to the right blog.

Promotion 116

Promotion Management Communications 116

Martech

JANUARY 3, 2024

How will these opportunities shake out in the upcoming year? While customers log off, advertisers will continue to spend and shift their budgets We’ll believe it when we see it. We’d like to know how it’s been for you. Hire more staff that specializes in audience development on social platforms.

Entertainment 140

Entertainment Advertising Advertisers User-Generated 140

Hubspot Marketing

AUGUST 10, 2022

We’ll go over how to write a cover letter and provide cover letter templates to help you perfect your own. Don't have the name of the hiring manager? What about your career might a recruiter be intrigued by that you can package into an interesting first sentence? How will your prior experience help this company grow?

Management 145

Management Communications Education SEO 145

Martech

NOVEMBER 27, 2023

“That resonates so much with Angel City because our values are about setting higher expectations on and off the pitch and investing in our community, our product, our players and the sport so that we can truly drive true equity for women.” That kind of star power made the club very high profile before they’d hired any players.

CRM 106

CRM Thought Leadership Education Customer 106

Chief Martec

JANUARY 25, 2023

We’re just getting started. 15 years ago, when I started this blog, most marketing roles and most technology roles — IT, software engineering — were on opposite ends of the career spectrum. Yet firms — very well known brands — are still hiring senior marketing technology leaders.

Transform 116

Transform Marketing Marketers CRM 116

Sprout Social

AUGUST 4, 2022

In an increasingly competitive hiring market, 52% of marketers say finding experienced talent is their number one challenge this year. Social media is where people go to level up their career. 10 ways to say ‘We’re hiring’ on social media (post examples). Apply today by visiting our Careers page.”. Let’s dive in.

Logistics 97

Logistics Food User-Generated Branding 97

Martech

DECEMBER 28, 2023

The problem is the CMOs and CEOs who are demanding their marketing teams leverage AI have no idea what problems AI would solve for those teams and no idea how it fits into their existing marketing strategies or technology stack. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

CMO 111

CMO Analytics Communications Marketing Strategy 111

Hubspot Marketing

JANUARY 23, 2023

One of the best ways to be successful in your career is to learn from those who've mastered the craft. Now that we know their goals, let’s dive into the strategies marketing leaders will use to achieve them. After all, you need to know who they are to pinpoint how your product or service can help them.

Marketing 84

Marketing Marketers Management Promotion 84

Pam Didner

NOVEMBER 5, 2022

The hiring process can be a drag. If you’re wondering how to manage the continuous growing pains of your ever-expanding business, or are scratching your head about how to hire the right people for the right clients, you’ve come to the right place, because that’s exactly what we’re discussing today! What are your hobbies?

Management 108

Management Content Marketing Marketing Marketers 108

Martech

MARCH 31, 2023

“We run the business and provide quotes and consultations — but yes, you’re looking at the marketing department right here.” “You become eligible for Medicare at 65 most often,” she said, “so what we do is help people navigate that process — it’s not so straightforward.

Marketing 108

Marketing Marketers Food Email Marketing 108

Search Engine Land

NOVEMBER 15, 2023

SEO professionals start their careers in so many different and unconventional ways. That means some of your hiring decisions for SEO roles will be based on what your candidates can learn, not just what they already know. Which skills are missing from the team that we need an expert in? Which skills are too difficult to teach?

SEO 91

SEO Analytics Search Marketers Customer 91

Spiralytics

MARCH 27, 2024

If you’re looking to hire a content writer in the Philippines, this post shares how you can tap into this flourishing talent pool. But amidst the excitement, you must understand what it takes to kickstart a successful career as a content writer. Being a skilled wordsmith is just one side of it.

Education 52

Education Digital Marketing SEO Communications 52

Search Engine Land

NOVEMBER 30, 2023

Let’s explore key strategies I’ve learned about how to future-proof your digital agency, adapt to changing conditions, and foster resilience regardless of external factors. From a size perspective, we think in terms of a bell curve: A few very large clients. The big accounts can create risk if you’re hiring against them.

Digital Marketing 103

Digital Marketing Marketing Marketers Price 103

Hubspot Marketing

AUGUST 30, 2023

In this article, you’ll learn how to write a project manager resume that impresses hiring managers. Here’s how that looks: Image Source In certain scenarios, different layouts like the functional and combination resume might be ideal. People who changed careers multiple times. Let’s get started.

Management 98

Management Education Manufacturing Finance 98

Set Up

MAY 14, 2024

Be sure to train new hires on the procedure and Agency standards. The following solutions could help you find the next great hire. Professional Development opportunities will attract growth seekers who are always willing to advance their skills and careers. How can you implement a strategy to get your team on board?

New Technology 59

New Technology Marketing Marketers Energy 59

Martech

MARCH 31, 2023

“We run the business and provide quotes and consultations — but yes, you’re looking at the marketing department right here.” “You become eligible for Medicare at 65 most often,” she said, “so what we do is help people navigate that process — it’s not so straightforward.

Marketing 106

Marketing Marketers Food Email Marketing 106

Martech

JUNE 6, 2023

Nearly one in five respondents in this same survey expect to hire more people to take advantage of generative AI capabilities. However, marketers who don’t dive in and embrace AI to elevate their work risk falling behind in their careers. AI will advance your career if you understand where and how to apply it.

Transform 101

Transform Marketing Marketers Education 101

Businesses Grow

JUNE 12, 2023

My friend Tim Peter posed an interesting and timely question on his Think Out Loud podcast — Should a student still pursue a career in marketing? Specifically, it has been projected that AI will nip at the heels of many white-collar skillsets and even eliminate the jobs of some entry-level and mid-career marketing professionals.

Marketing 84

Marketing Marketers Social Media Marketing Education 84

Rock Content

FEBRUARY 21, 2024

Let’s solve this mystery and explore how this groundbreaking strategy can transform your employer brand. But, hey, we get it. Here’s how: A Day in the Life: Let employees shoot quick videos on their smartphones, documenting a typical workday. Case studies: In-depth explorations of employee roles and career journeys.

Transform 81

Transform User-Generated Branding Education 81

Martech

JUNE 15, 2022

Women earn an average of 30% less than men in martech jobs at all levels, according to our Salary and Career Survey. Read next: Salary and Career: Julia Monahan gets the data to support the hunch. One of them is better hiring and advancement and promotion policies that follow the best practices. The “standards” smokescreen.

Promotion 101

Promotion Digital Marketing Place Management 101

Buffer Marketing

JANUARY 3, 2024

I had a lot of free time between graduating from college a semester early and starting my full-time job, where I'd eventually pursue a career in design and marketing in the tech world. In 2020, we hit six figures in annual revenue. In 2021, I hired my first real employee and have since added two more.

Manufacturing 106

Manufacturing Key Performance Indicator Retail Shipping 106

Search Engine Land

FEBRUARY 15, 2024

You’re ready to hire SEO help – where should you start? How to evaluate an SEO agency. One of the first questions many businesses face as they ramp up their SEO efforts is: Should we hire in-house or outsource? By hiring the right agency, you can take advantage of those proven techniques.

SEO 118

SEO Thought Leadership Education Management 118

Businesses Grow

APRIL 8, 2024

Will we be losing 95% of our marketing jobs? Here are a couple of my favorite marketing success stories (I promise, this is leading somewhere!) … To launch the second season of WestWorld , HBO hired Giant Spoon to re-create the set of the TV series in an abandoned town outside of Austin, Texas. Is this true? Is that marketing?

Non-Profit 83

Non-Profit Law Transform Marketing 83

Martech

JUNE 16, 2022

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Amanda Donnelly. She has a long career in marketing and is currently running her own consulting business. How did you get to where you are today? Processing.Please wait.

Education 98

Education Digital Marketing Transform Marketing 98

Search Engine Land

AUGUST 9, 2023

Addressing this issue can improve search marketers’ job satisfaction and career growth for search marketers and drive growth in marketing teams, ultimately benefiting the company’s or clients’ success. Many organizations also do not meet this unique specialization’s hiring and management needs. SUBSCRIBE See terms.

Education 95

Education Search Marketers SEO Marketing 95

Businesses Grow

FEBRUARY 27, 2023

We recently had a lively discussion in the RISE community about the advantage of spending time in the corporate world before taking an entrepreneurial leap. Several people in my community have experience with large companies, and we all had the same conclusion: the advantage of having a job before doing your own thing can be life-changing.

Education 138

Education Finance Law Fashion 138

Martech

APRIL 26, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Q: What has your career path been? A: I actually freelanced the first five years of my career. We’ve had marketing directors quit within 90 days, marketing business partners quit within three to six months.

Energy 94

Energy SEO Education Place 94

Hubspot Marketing

JANUARY 23, 2023

You can create job listings and career pages explaining your company values and giving in-depth information, but what you create might differ from what marketers look for during their job hunts. and talk about how you promote a healthy work-life balance and give employees the space to pursue passions outside of work.

Health 101

Health Marketing Marketers Advertising 101

Buffer Marketing

SEPTEMBER 5, 2023

As a result, there still isn’t much of a rule book for people who want to pursue it as a career. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three. “How is social media driving the bottom line, increasing revenue, or nurturing leads?

PR 109

PR Social Media Marketing Management Analytics 109

Martech

APRIL 14, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Q: How did you get where you are today? So I started to do that, literally growing with the marketing technology industry as we know it. So that’s how my journey has gone.

CRM 96

CRM Education Management Communications 96