Buffer Marketing

JULY 23, 2025

That opens the door for more lifestyle, family, finance, and career content that speaks to an aging-but-active cohort. And while Meta’s data still reports only binary gender categories, the trend is clear: Instagram is no longer skewed to one side. 25–34: 30.6% 35–44: 16% 45–54: 8.7% 55–64: 4.6%

Gen Z

Hubspot Marketing

AUGUST 20, 2024

And another 68% say AI has actually helped grow their careers. Transform long-form content into short-form educational social media posts. and ask ChatGPT to group the responses into categories to make reporting easier. And looking at the numbers, it works too. Despite these positives, however, there are still many hesitations.

User-Generated

Hubspot Marketing

APRIL 8, 2025

It comes as no surprise that subreddit categories people visit most often relate directly to the types of content. The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. I was surprised by the career diversity of those we surveyed who use Reddit for business purposes.

Gen Z

Hubspot Marketing

MAY 5, 2025

It doesnt matter if youre an entrepreneur, founder, director, or an employee working within an organization, knowing how to improve business skills will greatly impact your career success. But their business-related courses aren't limited to the ones in these categories. 11 Helpful Resources for Improving Your Business Skills 1.

Finance

Sprout Social

APRIL 21, 2025

Dr. Regina Moore, one of the founders of Womens Personal Finance , a niche financial education community for women and nonbinary folks, says brands should keep in mind that were here focusing on something we really care about. Tech subreddits From gadgets to careers, techies are discussing it all on Reddit.

Branding

Hubspot Marketing

APRIL 8, 2025

It comes as no surprise that subreddit categories people visit most often relate directly to the types of content. The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. I was surprised by the career diversity of those we surveyed who use Reddit for business purposes.

Gen Z

Hubspot Marketing

JULY 22, 2024

Bloomberg‘s profile proves the company knows its audience because it offers quick statistics and links to other site areas, such as Careers and Tech. It includes brief meta-descriptions below each category, and the design allows users to click through to learn more.

Fashion

Marketing Insider Group

MAY 12, 2025

Try segmenting by: New vs. returning visitors: First-time users may need education or trust-building content, while returning visitors might respond better to limited-time offers or product reminders. Build Segmented Campaigns for Precision Lumping all users into one campaign limits your ability to speak directly to their needs.

Advertisers

Backlinko

MARCH 25, 2025

While not as high as some, niching down from the broad category of gardening has clear benefits. This makes cybersecurity one of the most profitable blog categories if you can crack the code to ranking. But it doesnt have the cutthroat competition of broader business categories. searches per month in the United States.

Real Estate

Martech

JULY 16, 2025

We explored this with a client that’s a prominent competitor in the online education space. Mid-career students going back to school weren’t asking: Who watches the kids while I study for the next 18 months? Often, you can pull citations from ChatGPT for your category right now. That last one’s big. That’s where you knock.

Transform

Animalz blog

JULY 8, 2025

Campaign Monitor (02:30): Email marketing platform and Lane’s former employer, part of her career journey. The reason why is because having worked on content teams my entire career, I know that we are often among the closest to the customer of anyone in the org. Lane Scott Jones [00:04:57]: Yeah. Ty Magnin [00:15:37]: Yeah.

Thought Leadership

Buffer Marketing

OCTOBER 28, 2024

I even have a prompts category for ideas in case I get stuck (many of which came from Buffer's Creator Camp ) — but there's a nifty "generate ideas" button that can jumpstart your content creation. Buffer's own Tamilore Oladipo hosts her newsletter Content-as-a-Career on beehiiv. "I've

Digital Marketing

SocialPilot

JULY 4, 2025

Team Spotlights & Employee Features These posts showcase the people who power your brand, highlighting their stories, talents, career journeys, and contributions. Best Post Ideas: “Meet the team” spotlights Employee intros, anniversary, or promotion shoutouts Career growth journey (“from intern to Dept. This isn’t just a job.

Thought Leadership

Animalz blog

JUNE 24, 2025

He created category-defining resources like Unit21’s Fraud Fighters Manual. Aditya Vempaty [00:06:50]: More than just a thought leader, but also someone you can go to to trust and educate on the problems you’re trying to solve. How did this help you get ahead in your career? Did it help you? Did it not?

B2C

Businesses Grow

JUNE 2, 2025

Every leap forward I’ve made in my career came from following the fear. Tao of Twitter was the best-selling book in its category. Career guidance The luckiest people are those who find the intersection of their passion and their gift. That is a formula for a great career. Just helpful > Career Dreamer.

Transform

Animalz blog

JULY 15, 2025

I fully expected that I was going to have my entire career as a journalist, eventually an editor of some publication or other, maybe Fortune. And it’s hard to find time to do the like, you know, the sub brand or the new category of. I want a career path and I’m going to have to be local. I dreamed of being a writer.

Thought Leadership

Animalz blog

MARCH 20, 2025

.” In this episode of The Animalz Podcast, Ines shares how she went from teaching economics at Oxford to running the content machine behind one of YouTube’s biggest educational creators. Her unconventional career path took her from academia to content creation. Today’s guest is truly fascinating.

B2C

SocialPilot

JULY 14, 2025

It puts your brand inside topical streams where HCPs, educators, and partners are already scrolling and engaging. Over time, peers and prospects begin associating your posts with category-level thinking. You publish a post on how nurses upskill digitally, tagging it with #HealthTech, #DigitalLearning, and #NurseEducation.

Real Estate

Businesses Grow

NOVEMBER 18, 2024

To begin with, my thesis is that in the AI Era, universities will fail (and are already failing) to prepare students for many careers. There has to be a radical reimagining of the university education that matches the radical disruption of our times. But I assume most students attend college to launch a career. Except forestry.

Education

Animalz blog

MARCH 4, 2025

His unique perspective comes from a career spent in content, media, and tech. Nathan’s career journey (00:06:14-00:09:00): Before founding Lex, Nathan was president and co-founder of Every (a publication bundle), VP of Product at Substack , and Head of Product at Gimlet Media. We could talk about that for a whole episode.

User-Generated

DirectMail2.0

JUNE 9, 2025

helps with and uh you know are you 13:06 seeing the ones who have really you know embraced direct mail 2.0 Absolutely Kaitlin Anytime you want 32:17 to hear hear a prediction of the future give me a call and I’ll I’ll be first up I love it Thanks Brad Bye guys .”

Direct Mail

Duct Tape Marketing

FEBRUARY 19, 2025

And so I, in my career as a brand strategist, and I've worked in advertising for over 15 years, have loved using archetypes. She's very much about education, working within the system to create credibility and legitimacy. And interestingly, in that category, a lot of the functional mushroom products are doing 70s psychedelia.

Branding

Animalz blog

MAY 27, 2025

“My favorite place to get ideas is actually just asking your audience If I look back on my career, my favorite campaigns have always started from just asking the audience.” Six months in what, if anything, has surprised you that’s in this category of bigger company enterprise content over your onboarding process?

Shipping

Hubspot Marketing

DECEMBER 26, 2022

But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. These skills are earned from experiences or education (think, data analysis, project management, and computer programming). But you'll need more than those to build a thriving career.

Copywriting

Buffer Marketing

OCTOBER 16, 2023

If you define content pillars and create according to them, you can better control how you appear in search engines by creating to match certain categories and keywords relevant to your content.  Out → In: Start with broader terms that pique your interest, and drill down to find a niche within that broader category.

Entertainment

Pam Didner

SEPTEMBER 8, 2021

To accelerate your career path, you have to be very strategic and intentional, but at the same time, it also depends on luck and timing. Boom, you just turbocharged your career! Dissect marketing into seven categories. Here is the slide: Create a checklist in each category. It’s complimentary!

Marketers

Hubspot Marketing

JANUARY 21, 2019

To help inspire you, we found nine popular YouTube categories that you can start a channel about. Whether it’s about their career or personal life, you can give people advice about common issues that you’ve experienced or that they ask about. YouTube Channel Ideas. Otherwise, people will think you’re a quack and lose trust in you.

Food

Hubspot Marketing

JUNE 7, 2023

It suits anyone who’s switching careers and individuals who have employment gaps. By highlighting your career growth and progression, you get an edge when transitioning between jobs in the same field. Chronological resumes make career gaps obvious. Career gaps on your resume aren’t a deal breaker. Functional resume.

Copywriting

Sprout Social

FEBRUARY 13, 2020

We’re also offering our social marketing career growth template if you would like to deploy some of the tactics we will discuss in your own life. Paul and Skylar broke down the foundational work you need to do to get a promotion in 2020 into two categories: Connect: Don’t make assumptions. What can you knock out now and show?

Promotion

Marketing Insider Group

APRIL 22, 2021

We’ve organized the tools into ten main categories: marketing, sales, data, customer support, project management, productivity, back-office, social, employees, and learning. Leverage your skills and build new skill sets with these startup tools for learning and education. What are Your Must-Have Startup Tools?

Analytics

Sprout Social

JUNE 22, 2020

There may come a time in your social media career where you look at your brand and wonder, “Is it time to create another Twitter account?” Do you have multiple products or service categories that are directed to different audiences? Higher education. — Salesforce Careers (@salesforcejobs) May 18, 2020.

Management

Adobe Experience Cloud Blog

APRIL 16, 2015

Inspiring and Reimagining Education. ” For those who are not familiar, Khan Academy seeks to educate and inspire students. Their mission is to “deliver free, high quality education to everyone.” He spoke about how people generally fall into two categories—a fixed mindset or a growth mindset.

Thought Leadership

Calvyn Lee Blog

JANUARY 10, 2024

Build Logical Site Architecture: Organize your content in a logical hierarchy, with core topics as main categories and sub-topics as subcategories. Ensure a balanced distribution of content across various topics. Use clear navigation menus and include internal links to connect related content.

Digital Marketing

Hubspot Marketing

NOVEMBER 2, 2022

As its name suggests, this virtual event platform specializes in fairs, such as career, job, education fairs, and trade shows. From tradeshows and fundraisers to product launches and career fairs, Accelevents does it all. Ranked #1 on G2 with over 1,300 reviews, vFairs is one of the best virtual event platforms in the market.

Analytics

Martech

MARCH 2, 2022

Although I’ve spent most of my career in roles and functions adjacent to marketing technology, I’ve only been truly dedicated to martech during the past few years. Leaders should also assist in educating others about it. That referral educates and enforces the importance of the new martech practitioner.

Education

Martech

JANUARY 2, 2024

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Define KPI’s: How will we measure the success of our AI tools to positively impact the completion of these tasks?

PR

Hubspot Marketing

JUNE 21, 2023

So, whether you’re new in the workforce, changing careers, or have experienced some time unemployed, a functional resume can help you attract potential employers. It’s great if you’re changing careers or have a gap in your work history, as it steers attention away from dates and underscores why you’re a great fit for the role.

Management