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Beyond the funnel: A new approach to content marketing

Martech

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. Moroney asked.

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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce 110
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Why 2025 is the year for martech optimization, not expansion

Martech

Experimenting with AI: Opportunities and challenges Though AI in marketing is still in its infancy, companies are moving quickly and experimenting with AI-driven content generation, chat assistants, and search interfaces. Revmatics can be classified under the ABM category because it focuses on creating personalized experiences at scale.

Transform 114
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How to Build a Social Media Content Calendar

Marketing Insider Group

Creating a social media content calendar brings order and consistency to your content planning process. By building one, you keep control over your content and engage your audience effectively. By building one, you keep control over your content and engage your audience effectively.

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How to Find Influencers or Creators for Your Next Campaign (+Best Practices for Partnerships)

Buffer Marketing

Use analytics and social listening tools : Start from SocialBlade to find in-depth analytics on influencers, helping you track their growth, engagement rates, and overall influence​ Then, use BuzzSumo or Sparktoro to identify popular content in your niche and the influencers who share it. Most beginner creators fall into this category.

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Personality Content: Strategies for Creating AI-Proof Content

Hubspot Marketing

If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. Informational content used to be the go-to method for building brand awareness and driving growth. This is where personality-led content comes in. Let’s dive in.

Logistics 124
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Unlock the real value of genAI in martech

Martech

These tools address specific marketing challenges, such as content creation or chatbots. Disruptor platforms like ChatFactory or ChatSpot use genAI to reshape entire martech categories, reimagining core tools like content management systems (CMS) and marketing automation platforms (MAP). Isolated genAI solutions (indie tools).