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Unlock the real value of genAI in martech

Martech

These tools address specific marketing challenges, such as content creation or chatbots. Disruptor platforms like ChatFactory or ChatSpot use genAI to reshape entire martech categories, reimagining core tools like content management systems (CMS) and marketing automation platforms (MAP).

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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Since job titles and responsibilities vary across organizations, Ive identified four key “jobs to be done” categories understand, create, enable and execute along with the roles that benefit most from the transformation driven by genAI and automation. Understand Understanding is the foundation of all marketing activities.

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Advertising Metrics: How to Track Impact for Sustainable Business Growth

Hubspot Marketing

That’s where the buckets model comes in: a framework for balancing short-term returns and long-term growth by breaking your ad strategy into three main categories. The buckets model provides a simple, effective way to organize your ad investments into three main categories: direct ROAS, incrementality, and brand awareness.

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The top 50 genAI use cases in marketing

Martech

Insights based on the 6 main martech functions The survey results highlighted distinct patterns across the six key martech categories from the Martech Map: Ads. Among these, content and data use cases dominated the top 20, while ad-related use cases struggled to gain traction. Content: Image/video production (21.1%). Management.

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AI-powered martech releases and news: November 21

Martech

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. This layer, powered by Brand IQ and Marketing IQ, enables marketers to create on-brand content and campaigns that adhere to marketing best practices.

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How to Build a Social Media Content Calendar

Marketing Insider Group

Creating a social media content calendar brings order and consistency to your content planning process. By building one, you keep control over your content and engage your audience effectively. By building one, you keep control over your content and engage your audience effectively.

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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

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