Martech

SEPTEMBER 12, 2023

The challenge is for executives, decision-makers and leaders to figure out the use cases and categories, and map them to their organization.” Organizations are at different stages of digital maturity and use AI for different functions. Use case categories. GenAI use case categories. Each category includes multiple tools.

Place 128

Place Customer Marketing Marketers 128

Search Engine Land

OCTOBER 16, 2023

NP Digital once again is leading the way in the ninth annual Search Engine Land Awards. agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

Transform 138

Transform Non-Profit Health SEO 138

Search Engine Land

APRIL 12, 2024

JPMorgan Chase launched Chase Media Solutions, a new digital media business. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Chase Media Solutions was announced April 3. Non-retail media platform. “Our

Retail 102

Retail Advertising Advertisers Promotion 102

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. Believing B2B digital marketing differs from general marketing has led us to actions contrary to marketing theory. Category interest — Middle of the funnel (MOFU).

Branding 140

Branding Transform Marketing Marketers 140

Martech

NOVEMBER 28, 2023

. “The 2023 holiday shopping season began with a lot of uncertainty, as consumers shifted their spending to services, while dealing with rising costs across different facets of their lives,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release. Big sales numbers weren’t just due to higher prices. Black Friday.

eCommerce 107

eCommerce Shoppers Price Analytics 107

Martech

OCTOBER 12, 2023

Although Amazon’s deals were exclusive to Prime members, retailers in many categories offered similar deals that boosted sales, according to data from Salesforce that measured non-Amazon ecommerce retailers. General handbags (15%) and active apparel (15%) were the categories with the highest U.S. categories. In the U.S.,

Retail 115

Retail Shoppers eCommerce Manufacturing 115

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

Retail 58

Retail Industry Insights Advertising Advertisers 58

Martech

FEBRUARY 16, 2024

The European Union’s Digital Services Act, aimed at preventing the spreading of illegal goods, services or content online, originally governed only very large online platforms reaching 10% or more of the E.U.’s No targeting based on categories such as ethnicity or sexual orientation. ’s population. In your inbox.

Advertising 132

Advertising Advertisers Branding 132

Martech

MAY 10, 2023

A digital asset management (DAM) system can boost efficiency, break down silos and improve messaging. Corey Davis, digital asset manager for the brand team at Lucid Motors, explains what DCM is and how to use it. “As Four categories The DCM also uses four categories. However, it is not a one-and-done proposition.

Management 100

Management Place Branding 100

Martech

APRIL 9, 2024

Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.” Context is one of those categories where you can get the freshest take on what your consumer is doing in the moment.”

Advertising 113

Advertising Advertisers Finance Entertainment 113

Martech

JULY 13, 2022

Online inflation reflects the price of digital purchases and is tracked by the Adobe Digital Price Index across 18 product categories. Figures for June showed the growing value of the digital commerce space, withb spending up 7.5% Get the daily newsletter digital marketers rely on. Performance by category.

Retail 107

Retail Price Food Digital Marketing 107

Martech

JULY 6, 2023

As this year’s Prime Day proves, digital retail is never exclusively online. Top retailers are using a combination of digital and in-store deals to cover the multichannel ways shoppers look for deals. Top categories. As a result, it’s a great snapshot of ecommerce trends. Why we care. Prime Day competition.

eCommerce 107

eCommerce Shoppers Retail Price 107

Martech

APRIL 9, 2024

Effective search is the foundation of a successful digital asset management (DAM) system. Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. However, search relies on the power of metadata. Hence, get your metadata in order. Because it can’t.

Management 113

Management Communications Place Customer 113

Martech

AUGUST 17, 2023

The adtech world is also getting better at measuring the exposure of sponsored logos across the digital ecosphere. Top categories. The top categories aren’t what Americans might associate with a trip to the ballgame. There is a distinct B2B flavor for the top sponsorship categories. More brands, more deals.

Branding 98

Branding Food Event Marketing Social Media Marketing 98

AWeber

OCTOBER 10, 2023

Selling digital downloads on Etsy may be a great option for you! Selling digital products is an easy, low-cost way to generate income without the demands of selling physical products. In this article, we’ll discuss: What is a digital download product? Why sell digital downloads on Etsy? Why sell digital downloads on Etsy?

Shipping 99

Shipping Real Estate Price Shoppers 99

Search Engine Land

OCTOBER 12, 2023

New Google research: What we now know about ‘decoding’ consumer decision-making ,” Think with Google Brand marketers will refer to them as category researchers and people ready to buy. Search is now overloaded, and purchase cycles can take a long time, depending on the category. Evaluation mindset. “ And it does.

SEO 122

SEO PR Branding Price 122

Search Engine Land

AUGUST 29, 2023

The platform is in the process of trying to resolve the error, which is causing some account-level site and app category exclusions to prevent the delivery of Discovery ads to Google properties such as Gmail.

Advertising 129

Advertising Advertisers 129

Search Engine Land

JULY 26, 2023

The “family of apps” category, which includes Instagram and WhatsApp, saw a 7% year-over-year rise in daily active users, totalling 3.07 The number of monthly active users in this category also increased by 6% to 3.88 The number of monthly active users was 3.03 billion, up 3% year-on-year. Why we care.

Advertising 95

Advertising Advertisers Marketing Marketers 95

Search Engine Land

JANUARY 11, 2024

While there are undoubtedly many other applications of these technologies for SEO and digital marketing, my aim with this analysis is to: Inspire you to think creatively about available machine learning APIs and how you use them daily. In this case: If you have a list of categories (e.g.,

Transform 135

Transform SEO User-Generated Whitepaper 135

Search Engine Land

JUNE 14, 2023

The new format features a main menu on the left of the screen and has pages organized into high-level categories to make navigation easier for new and experienced advertisers. Why we care: All Google Ad users will be moved over to the new design by the end of the year, so it’s important digital marketers feel confident in using it.

Advertising 106

Advertising Advertisers Digital Marketing Management 106

Martech

DECEMBER 26, 2023

But times have changed, what with digital marketing, marketing automation, adjustments in buyer behavior, and the increased speed and complexity of business today. Let’s examine these changes and how partner marketing has changed with it. These ideas are organized into three categories: strategies, tools and tactics. Get MarTech!

Partner Marketing 110

Partner Marketing Manufacturing Thought Leadership Marketing 110

Chief Martec

NOVEMBER 10, 2022

Macroeconomic headwinds are colliding with rising customer expectations for better digital experiences. Yet at the same time, major innovations with generative AI, first-party/second-party data, ecosystem strategies, and fragmenting media channels are driving important changes to marketing’s digital capabilities.

Management 110

Management Product Customer Marketing 110

Martech

AUGUST 10, 2022

Online prices were down 2% in July compared to June and 1% compared to last year, according to the Adobe Digital Price Index. Most (14 of 18) categories tracked by the Index saw monthly price drops. Electronics, the largest ecommerce category with 18.6% Most (14 of 18) categories tracked by the Index saw monthly price drops.

Price 107

Price eCommerce Food Retail 107

Martech

JULY 13, 2023

Big ticket items in categories like furniture/home and electronics become possible for more consumers when they buy now, pay later. Top categories. Another sign that other factors besides discounting contributed to Prime Day purchases was in the top categories. Modest discounting.

eCommerce 98

eCommerce Retail Shoppers Price 98

Martech

JULY 14, 2022

Amazon Prime Day, a two-day event held this year on July 12 and 13, outperformed last year’s event by 8.5%, according to the Adobe Digital Economy Index. Get the daily newsletter digital marketers rely on. Popular product categories included childrens apparel, audio equipment and appliances. billion the second day.

Shoppers 127

Shoppers Retail Price Promotion 127

Search Engine Land

AUGUST 8, 2023

The increase in ad spend is positive news for the digital marketing sector as it shows that trust and stability is returning faster than was forecast following the slump triggered by the economic downturn. For the ninth consecutive quarter, we delivered double-digit growth. Why we care. Breaking down the numbers.

Performance Marketing 93

Performance Marketing Advertising Advertisers Marketing 93

Martech

MARCH 27, 2024

The upside: Benefits of ABM Improved targeting : ABM allows digital marketers to tailor strategies to the specific needs and pain points of target accounts, resulting in more precise targeting. Enhanced personalization: Personalization is crucial in today’s digital landscape.

Marketing 113

Marketing Marketers CRM Digital Marketing 113

Martech

APRIL 25, 2024

Financial planning, investment advice, legal and health apps and services are top service categories, with hobbies and crafts, DIY projects, cooking, gardening and pet wellness as key interest areas among various subgroups of this generally affluent and retired demographic. Dominate the social platforms Facebook and X. Outspend on Temu.

Health 70

Health User-Generated Marketing Marketers 70

Martech

MAY 11, 2022

The latest Adobe Digital Price Index (DPI) finds online shopping prices still increasing YoY but at a slower rate. April was the 23rd consecutive month of online price inflation, but more than half the categories tracked by Adobe showed a price decrease from March to April. Read next: Adobe CEO says make the digital economy personal.

Price 102

Price Retail Analytics Digital Marketing 102

Martech

JUNE 16, 2022

Online prices were up only 2% last month compared to a year earlier, according to The Adobe Digital Price Index. The DPI tracks prices across 18 categories, 10 of which saw decreases last month. YoY), and a record YoY low for the category over the last 24 months. YoY, the biggest increase of any category and 1.7

Price 94

Price Digital Marketing Advertising Advertisers 94

Martech

APRIL 14, 2022

And the increased interest in OOH, by tech and other categories, is largely because of the ability to integrate the channel into an omnichannel strategy for marketers. The leading segment of OOH was digital. With flashy video displays and tech-forward distribution and standardization , digital shot up 22.7% The numbers.

Transform 123

Transform Advertising Advertisers Digital Marketing 123

Search Engine Land

JULY 13, 2023

What categories reported the biggest increase in sales? Surges in spend were reported across several categories by Adobe. BNPL was primarily used for products purchased in apparel, furniture/home and electronics categories Smartphone sales were up 42.7% Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Retail 98

Retail Marketing Mix Analytics Advertising 98

Search Engine Land

MARCH 27, 2024

The upside: Benefits of ABM Improved targeting : ABM allows digital marketers to tailor strategies to the specific needs and pain points of target accounts, resulting in more precise targeting. Enhanced personalization: Personalization is crucial in today’s digital landscape.

Marketing 110

Marketing Marketers CRM Digital Marketing 110

Search Engine Land

MAY 11, 2023

This white paper from Semify provides practical insights on how to win in both categories by exploring the relationship between SEO and PPC. Visit Digital Marketing Depot to download Getting the Most Out of Your Marketing: The Interplay Between Organic and Paid Google Search and learn how to win in both categories.

Whitepaper 99

Whitepaper Digital Marketing SEO Marketing 99

Search Engine Land

MARCH 5, 2024

TikTok launched a new Data Portability API as part of its efforts to comply with the Digital Markets Act, which is being rolled out this week. This feature gives users on the platform the option to choose how their data is handled between the platform and third-party apps. ” Legal issues.

Digital Marketing 112

Digital Marketing Marketing Marketers Advertising 112

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. Users can filter search results by category sales ratio, classification, business model, and partnership lgolia’s Generative Shopping Experiences creates unique online shopping experiences.

User-Generated 110

User-Generated Retail Shoppers Advertising 110

Martech

JANUARY 5, 2023

Demand for toys and video games soared conspicuously compared to pre-season levels, while other categories that performed well included wristwatches, cosmetics, gift cards and — perhaps looking ahead to the spring — outdoor grills. retail sites, 100 million SKUs, and 18 product categories. A strong Cyber Week. Discounts still work.

eCommerce 110

eCommerce Food Health Price 110