Remove category digital lead-generation
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The top 50 genAI use cases in marketing

Martech

Insights based on the 6 main martech functions The survey results highlighted distinct patterns across the six key martech categories from the Martech Map: Ads. Content takes center stage Content-related genAI applications (orange) lead the pack, with seven of the top 20 use cases focusing on content ideation, production and optimization.

Transform 140
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How AI can revolutionize creative impact measurement

Martech

Sixty-eight percent said difficulties in assessing creatives lead to inefficient resource allocation, and 44% said they missed opportunities for growth because of it. The data can be enriched with information about individual reactions to the creative that lead to successful interactions. A common barrier?

B2C 125
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Be a Knock Out in Small and Local Business Marketing

Hubspot Marketing

Digital marketing is just one arm of it, Waters explains. So while omnichannel refers to coordinating your marketing across all of your digital channels, omnipresence means you include the real world. The exact details will differ, but the goals are the same: generating leads and building visibility. Omnipresence.

Marketers 116
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Designing an Event Marketing Budget? Here’s What Experts Recommend

Hubspot Marketing

Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads. Digital ad campaigns. Digital ads are one of the fastest and most cost-effective ways to market an event. Consider these costs and channels to attract attendees.

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Holiday ecommerce start surpasses record-breaking forecast

Martech

Adobe anticipates that, for instance, in the electronics category, discounts will peak on Cyber Monday (December 2). retail site visits across 18 product categories. Top categories. Here’s the breakdown for top-selling and high-growth categories ahead of Black Friday. On that day, discounts are expected to hit 30%.

eCommerce 128
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Essential KPIs to measure generative AI’s success in marketing

Martech

I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on social. Number of brand and experience mentions across social and digital channels.

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2024 holiday sales live up to the record-breaking projections

Martech

sales (digital and in-store) were up 7%, coming in at $76 billion for Cyber Week. The highest discounts on Cyber Monday were found in: General apparel (39%). increase year-over-year in digital sales. The lowest mobile category, sporting goods, was still high — 59% of sessions were from mobile. billion in U.S. Cyber Week.

Shoppers 122