Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. Believing B2B digital marketing differs from general marketing has led us to actions contrary to marketing theory. And when a strategy serves your dashboard, you go all in on it.

Branding 140

Branding Transform Marketing Marketers 140

Martech

APRIL 25, 2024

Rather, leverage machine learning to parse your mature marketing into clusters and create more personalized targeting and messaging strategies for these subsegments under the boomer umbrella. The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers. Outspend on Temu.

Health 70

Health User-Generated Marketing Marketers 70

Adams & Knight Marketing

NOVEMBER 15, 2022

“Our clients are an extension of our Adams & Knight team,” says Reem Nouh, Adams & Knight Chief Strategy Officer. “Our clients are an extension of our Adams & Knight team,” says Reem Nouh, Adams & Knight Chief Strategy Officer. About Adams & Knight.

Advertising 246

Advertising Advertisers PR CMO 246

Martech

APRIL 9, 2024

Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.” Against this background, some 90% are shifting their personalization tactics, their ad spend, and the balance of first- and third-party data in their ad strategy.

Advertising 113

Advertising Advertisers Finance Entertainment 113

Search Engine Land

FEBRUARY 6, 2024

Link building has been considered one of the most important SEO strategies for a long time. To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition.

PR 118

PR SEO Customer Journey Thought Leadership 118

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Yes, the pandemic accelerated users’ digital-first behavior, but that shift was already well underway prior to lockdowns. Dillon discussed the new sales and marketing approach.

Transform 120

Transform Customer Education Management 120

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Yes, the pandemic accelerated users’ digital-first behavior, but that shift was already well underway prior to lockdowns. Dillon discussed the new sales and marketing approach.

Transform 117

Transform Customer Education Management 117

Martech

APRIL 14, 2022

And the increased interest in OOH, by tech and other categories, is largely because of the ability to integrate the channel into an omnichannel strategy for marketers. The leading segment of OOH was digital. With flashy video displays and tech-forward distribution and standardization , digital shot up 22.7% The numbers.

Transform 123

Transform Advertising Advertisers Digital Marketing 123

AWeber

OCTOBER 10, 2023

Selling digital downloads on Etsy may be a great option for you! Selling digital products is an easy, low-cost way to generate income without the demands of selling physical products. In this article, we’ll discuss: What is a digital download product? Why sell digital downloads on Etsy? Why sell digital downloads on Etsy?

Shipping 99

Shipping Real Estate Price Shoppers 99

Martech

NOVEMBER 10, 2023

Its the third revolution in digital advertising and in almost every way, its more interesting than the previous two. ” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space. It’s advertising as utility. But, its darn hard.”

Retail 113

Retail Advertising Advertisers Food 113

Martech

DECEMBER 26, 2023

But times have changed, what with digital marketing, marketing automation, adjustments in buyer behavior, and the increased speed and complexity of business today. Let’s examine these changes and how partner marketing has changed with it. These ideas are organized into three categories: strategies, tools and tactics.

Partner Marketing 110

Partner Marketing Manufacturing Thought Leadership Marketing 110

Search Engine Land

MAY 11, 2023

But small- to medium-sized businesses need a well-designed strategy to compete against larger corporations. This white paper from Semify provides practical insights on how to win in both categories by exploring the relationship between SEO and PPC.

Whitepaper 99

Whitepaper Digital Marketing SEO Marketing 99

Search Engine Land

AUGUST 8, 2023

The increase in ad spend is positive news for the digital marketing sector as it shows that trust and stability is returning faster than was forecast following the slump triggered by the economic downturn. For the ninth consecutive quarter, we delivered double-digit growth. Why we care. Breaking down the numbers.

Performance Marketing 93

Performance Marketing Advertising Advertisers Marketing 93

Search Engine Land

OCTOBER 10, 2023

This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and lasting customer relationships. With the evolution of the web, consumers have transitioned from restricted searches within a solely digital platform to exploring various channels, contingent on their journey phase.

Key Performance Indicator 112

Key Performance Indicator Customer Journey Logistics User-Generated 112

Hootsuite

JANUARY 18, 2024

But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Humanizing.

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Buffer Marketing

FEBRUARY 28, 2024

Categories you might fall into as a creator Creators can generally be categorized based on their cumulative follower count and influence level across their social media platforms. Prior to this, his only two digital products were priced at $150 each, which isn’t cheap but is leaps and bounds from where he is now.

Price 94

Price B2C Product Energy 94

Search Engine Land

JANUARY 11, 2024

While there are undoubtedly many other applications of these technologies for SEO and digital marketing, my aim with this analysis is to: Inspire you to think creatively about available machine learning APIs and how you use them daily. In this case: If you have a list of categories (e.g.,

Transform 135

Transform SEO User-Generated Whitepaper 135

Digital Marketer

MAY 24, 2023

In the world of digital marketing, data is king. One of the best ways to gain insight into digital marketing trends is through the use of graphs. In this article, we will explore the top nine graphs for revealing digital marketing trends. With so much information available, it can be overwhelming to try and make sense of it all.

Transform 74

Transform Digital Marketing User-Generated Market Trends 74

Chief Martec

NOVEMBER 10, 2022

Macroeconomic headwinds are colliding with rising customer expectations for better digital experiences. Yet at the same time, major innovations with generative AI, first-party/second-party data, ecosystem strategies, and fragmenting media channels are driving important changes to marketing’s digital capabilities.

Management 110

Management Product Customer Marketing 110

Martech

SEPTEMBER 26, 2022

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. The 5 categories of fintech. The five primary fintech categories are: Digital payments. Digital investment. Generating demand with fintech digital marketing. Set data strategy.

Transform 115

Transform B2C Finance Affiliate Marketing 115

Martech

DECEMBER 18, 2023

And to operationalize it, you can leverage current tools and systems and expand them to capture AI-specific strategies. Providing insights to inform strategy. Digital asset management. Dig deeper: Making data the foundation of your digital asset management system 3. First, what is AIOps? Governance.

Transform 115

Transform Marketing Marketers Traditional Marketing 115

Martech

MARCH 8, 2024

The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. Does the training align with your organization’s AI strategy? These AI-focused resources are just a few of my favorites.

Transform 112

Transform Education Marketing Marketers 112

Hubspot Marketing

JUNE 24, 2022

Having a digital presence is critical for any business looking to reach new audiences. But when you're first starting out as a business owner, expanding your digital reach can feel overwhelming — where to even begin? So take a look at what your competitors are doing to get inspiration for your own digital strategy.

SEO 126

SEO Customer Acquisition Advertising Advertisers 126

Marketing Insider Group

APRIL 10, 2023

digital retail sales. Don’t Go All-in on Amazon Some ecommerce businesses adapt to this difficult landscape by going all-in on Amazon’s seller ecosystem, essentially becoming captive to North America’s largest digital retailer. And that begins with sharp, flexible PPC strategies. ecommerce market. Walmart accounts for 5%.

eCommerce 112

eCommerce Logistics Retail Manufacturing 112

Search Engine Land

DECEMBER 9, 2022

A recent Wall Street Journal article reported that Airbnb’s “strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.”. This remark has sparked discussions among many advertisers, wondering if a similar strategy may work for them.

Advertising 97

Advertising Advertisers Search Marketers Marketing Mix 97

Martech

MAY 22, 2023

That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Another key finding was that 71% of CMOs believe they lack the budget successfully to execute this year’s strategies. ” Dig deeper: Digital ad spend growth drops to 7.8%

CMO 112

CMO Marketing Marketers Advertising 112

Martech

JULY 19, 2021

Cannabis consumer software and services company Fyllo has partnered with Comscore to deliver purchase data and digital demographic data so brands can reach the growing cohort of cannabis consumers. Understanding these users through better data empowers marketers across all categories, not just the cannabis market.

Food 117

Food Retail New Technology Digital Marketing 117

Martech

MAY 31, 2022

With influencers and digital artists leading the way, non-fungible tokens (NFTs) are taking Meta’s Instagram by storm. HypeAuditor sorts the NFT accounts into the following five categories: Influencers and celebrities. Digital creators of NFTs. ” Get the daily newsletter digital marketers rely on.

Influencer Marketing 106

Influencer Marketing Digital Marketing Marketing Strategy Branding 106

Search Engine Land

APRIL 12, 2024

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Vertical video is now an absolute must for marketing and advertising strategies. Paid media fuels a fire for a brand’s product or service, creative approach, messaging and overall content strategy.

Advertising 108

Advertising Advertisers Transform User-Generated 108

Search Engine Land

OCTOBER 17, 2022

As a reminder, we already announced the winners of two categories already here – Small Agency of the Year – SEO (ANGA Bangkok Co., NP Digital: Enhancing SEM strategy to elevate returns. NP Digital: Enhancing SEM strategy to elevate returns. How Mann Lake and NP Digital increased paid search revenue by 87% YoY.

Transform 100

Transform SEO CRM Search Marketers 100

Martech

MARCH 7, 2024

The Center for Countering Digital Hate (someone please help them with their brand name) tested Midjourney, Stability AI’s DreamStudio, OpenAI’s ChatGPT Plus and Microsoft Image Creator: “With the … minimal entry barriers provided by these platforms, virtually anyone can generate and disseminate election disinformation.”

Transform 110

Transform Customer Acquisition User-Generated Advertising 110

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. However, most digital transformation initiatives have struggled to show near-term returns.

Transform 131

Transform CMO Customer Acquisition Finance 131

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. But that doesn’t mean popular digital channels are off-limits. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury Brand Marketing Strategies.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Digital Marketer

SEPTEMBER 26, 2023

A solitary abandoned cart might seem inconsequential in the bustling digital bazaar that is the eCommerce of today. As we dive in, we will explore proven techniques and considerations that not only tackle the root causes of cart abandonment but also provide strategies to reclaim potential revenue.

eCommerce 91

eCommerce Transform Logistics Shoppers 91

Martech

DECEMBER 6, 2023

DomainKeys Identified Mail (DKIM) adds a digital signature to outgoing email, which verifies the message was sent by an authorized sender and wasn’t tampered with along the way. She also suggests using preference centers, which let users dictate the frequency of emails, as well as the categories and products included in the messages.

Email Marketing 132

Email Marketing User-Generated B2C Education 132

Search Engine Land

OCTOBER 23, 2023

Overseeing these campaigns is Paras Shah , the company’s director of digital media. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 118

Retail Customer Shoppers eCommerce 118

Martech

NOVEMBER 18, 2022

IAB highlights several high-growth categories, led by B2B (up 20.8%), travel (20.6%), restaurants/beer/wine/liquor (17.1%) and financial services (11.1%). All other digital channels are expected to see some increase in spend, while traditional channels will decline in 2023. Dig deeper: Bringing your ABM strategy to the world of CTV.

Transform 117

Transform Retail Customer Acquisition eCommerce 117